Channel 9’s programming originally was based on newscasts, original productions and cartoons. The channel had nine daily newscasts to match its name. As of 2010 the channel’s news operations consisted of a daily economic zone, a main newscast, a sign language newscast, a sports newscast and a newscast from Al Jazeera International translated into Greek, a first for Greek television. The channel also airs children’s programming, foreign films and original productions. Until 2007 the a majority of the channel's programing consisted of cartoons from Nickelodeon.
Until mid-2006 journalist Nikos Evangelatos held a significant share in the station. Behind the journalist was businessman Dimitris Kontominas, and only because Greek law at the time did not allow an individual ownership of more than one television channel and two radio station. The law has since changed and Dimitris Kontominas is the majority shareholder.