Channel One News

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Channel One News
Channel One News Logo 2013.png
Launched1989 (pilot program debut)
1990 (national debut)
ClosedMay 2018
Owned byWhittle Communications (1989-1994)
PRIMEDIA (1994-2007)
Alloy Media+Marketing (2007-2012)[1]
ZelnickMedia (2012-May 13, 2014)
Houghton Mifflin Harcourt (May 13, 2014- May 2018)
CountryUnited States
Websitehttp://www.channelone.com (program site)

Channel One News was an American content provider. The daily news program was accompanied by commercial advertising for marketing in schools, with supplementary educational resources. The Peabody and Telly Award-winning Channel One News program was broadcast to millions of young people in upper elementary schools, middle schools, and high schools across the United States. On May 13, 2014, it was sold for an undisclosed price to Houghton Mifflin Harcourt.[2] On June 28, 2018 HMH announced that Channel One's last broadcast occurred in May and that they would be "winding down ongoing operations".[3]

History[edit]

Channel One was founded in 1989 and began with a pilot program in four high schools before its national rollout in 1990, with original anchors and reporters Ken Rogers, Lynne Blades and Brian Tochi. It was founded by Christopher Whittle, along with co-founder Ed Winter, advertising and marketing executives based in Knoxville, Tennessee. Primedia purchased Channel One for approximately $250 million from Whittle in 1994, with Ed Winter remaining as Chairman for several more years.

The program's first executive producer, Cynthia Samuels, came to Channel One from 9 years on Today. While at Channel One she created Student Producer Week—during which students produced, reported, directed and designed an entire week of programming—Channel One's one-hour specials including one in Moscow and Ohio, one in Tokyo and Texas, one in Los Angeles after the Rodney King riots hosted by Arsenio Hall and OneVote—an "election night" for students to vote for President and watch the returns come in live from their classrooms. After Cynthia Samuels came Douglas Greenlaw, former President of MTV, followed by David Neuman, former vice resident of comedy at NBC, who took the show to new heights[peacock term][how?], and also remained with the company for years after the sale of the company.

In December 2007, Channel One's parent company, Primedia, classified its Education Segment, which includes Channel One Network, as a "discontinued operation" and announced that it was "exploring strategic alternatives for" the businesses in that segment.[4] In 2007, Primedia sold Channel One to Alloy Media.[5]

In July 2007, NBC News announced that it would be partnering with Alloy under an arrangement in which NBC would work with Channel One News to produce original content for Channel One’s in-school broadcasts, providing Channel One with access to global news gathering resources.[6] In 2009, CBS News entered into a partnership with Channel One.[citation needed]

Alloy was bought by ZelnickMedia in 2010.[7] On May 13, 2014, Channel One was acquired by the educational publisher Houghton Mifflin Harcourt; the company stated that the purchase would foster the "continued development of high-quality digital content for students, teachers, and parents across multiple modalities, and will bring significant video and cross-media production capabilities in-house."[8]

Business model[edit]

The original model for Channel One had it providing schools and school districts with televisions, headend units, and satellite receivers. Schools would record the broadcast and transmit it into classrooms. Ads were displayed during the broadcast to cover the costs of the equipment. Starting in 1989, schools began to accept 2 minutes of advertisement.[9] In 2011, the network began offering a subscription fee to receive an ad-free version of its transmissions.

OneVote[edit]

Channel One held mock presidential elections called OneVote shortly before the general elections in 1992, 2000, 2004, 2008, 2012, and 2016. With the exception of the 2016 election, each OneVote election has accurately predicted the real presidential election.

1992[edit]

The initial vote in 1992 had 3,400,000 participants. Bill Clinton won the 1992 OneVote, garnering 43% of the vote. George H.W. Bush got 27%, with independent H. Ross Perot getting 24% of the vote. In actuality,[clarification needed] Clinton won with 43% of the vote (roughly the same as the real election), followed by Bush with 38% and Perot with 19%.[citation needed]

2000[edit]

When OneVote returned in 2000, 877,497 students participated, choosing Texas Governor George W. Bush in a mock election with nearly 59% of the vote. Vice-President Al Gore was voted second with 36% of the vote.[10]

2004[edit]

The 2004 OneVote gave George W. Bush 55% of the vote. John Kerry finished second with 40% of the vote, while all third-party candidates as a group (voters could only vote for them as a group) got 5%. The vote consisted of 1,400,000 students.[citation needed]

2008[edit]

The 2008 OneVote gave Barack Obama 51.5 percent of the vote. John McCain finished second with 48.5 percent.[citation needed]

2012[edit]

The 2012 OneVote gave Barack Obama 50 percent of the vote. Mitt Romney finished second with 44 percent.[citation needed]

2016[edit]

The 2016 OneVote gave Hillary Clinton 47 percent of the vote. Donald Trump finished second with 41 percent.

Controversy[edit]

Channel One has been controversial[11] largely due to the commercial content of the show. Critics claim that it is a problem in classrooms because it forces children to watch ads, wastes class time, and wastes tax dollars.[12] Supporters argue that the ads are necessary to help keep the program running and lease TVs, VCRs, and satellite dishes to schools, as well as commercial-free educational video through Channel One Connection. In 2006, the American Academy of Pediatrics reported that research indicated that children who watched Channel One remembered the commercials more than they remembered the news.[13]

Another criticism, noted by Media Education Foundation's documentary Captive Audience, is that very little time is dedicated to actual news, and the majority of the programming is corporate marketing and PR tie-ins to promote products and services, arguing that it further corrupts the school setting with consumerism. [14]

Anchors[edit]

Channel One News has seven anchors/correspondents on its roster.[15]

  • Keith Kocinski
  • Tom Hanson
  • Arielle Hixson
  • Azia Celestino
  • Demetrius Pipkin
  • Emily Reppert
  • Cassie Hudson

Former[edit]

See also[edit]

References[edit]

  1. ^ Miller, Lia (2007-07-09). "NBC News to Provide Content for Channel One". The New York Times. Retrieved 2008-05-14.
  2. ^ "Houghton Mifflin Harcourt Acquires Channel One News to Expand Digital Content Offering, Production Capabilities". Retrieved 8 October 2014.
  3. ^ "Channel One Going Dark". Multichannel. Retrieved 2018-11-03.
  4. ^ "MarketWatch - Stock Market Quotes, Business News, Financial News". Retrieved 8 October 2014.
  5. ^ "Kicked Out of Class: Primedia Sheds In-School Net Channel One". Ad Age. Retrieved 2018-11-03.
  6. ^ Miller, Lia (July 9, 2007). "NBC News to Provide Content for Channel One". The New York Times. Retrieved 2008-01-09.
  7. ^ "ZelnickMedia Acquires Alloy". Adweek. Retrieved 2018-11-03.
  8. ^ "Houghton Mifflin Harcourt Acquires Channel One News". Edweek Market Brief. 2014-05-13. Retrieved 2018-11-03.
  9. ^ Anne,, Ackley, Katherine. Perspectives on contemporary issues : readings across the disciplines (Eighth ed.). Boston. ISBN 9781305969377. OCLC 967940184.
  10. ^ About.com. "Student Voters Pick Bush - Results of Project OneVote". Retrieved 2011-02-11.
  11. ^ Critic's Notebook; TV News in the Schools: Which Channel, if Any?
  12. ^ "Nonprofit urges schools to ban Channel One newscast over onslaught of commercials". Fox News. Retrieved 8 October 2014.
  13. ^ NBC News to Provide Content for Channel One at The New York Times
  14. ^ "Captive Audience". Retrieved 8 October 2006.
  15. ^ Name. "Reporters". Channelone.com. Retrieved 2016-04-02.
  16. ^ The World According to Channel One https://www.nytimes.com/1995/01/08/education/the-world-according-to-channel-one.html?pagewanted=all

[1]

External links[edit]

  • ^ Name. "1 vote | Channel One News". www.channelone.com. Retrieved 2018-09-26.