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Jump to: navigation, search logo is an Australian online retailer based in Melbourne, that sells CDs,[1] DVDs,[2] Games,[3] Books[4] and Music Downloads over the Internet. Similar to, ships to all countries around the world.[5] The website was founded in Sydney, Australia by its CEO Rob Appel in 1995,[6] it was the first Australian retailer to sell music over the Internet.[7]


Established in 1995 by Rob Appel under the name Chaos Music Market[8] it was one of the pioneers of Australian e-commerce and was able to grow quickly in its early years through an association with Australia's largest ISP at the time, OzEmail. Initially the service was located at the URL, then moved to in 1998 and finally to in 2003. The domain was previously registered to Professor Tony Rutkowski and used as a Chaos Theory discussion area before it was sold to Chaos Group Limited in 2003.

During the dot com boom Chaos attracted the attention of Sydney entrepreneurs Malcolm Turnbull and David Coe who provided seed capital before the Company was listed on the Australian Stock Exchange in December 1999 raising A$15M as set out in the Chaos Music Limited Prospectus.[9] The Chaos Board at the time included David Coe (Chairman), Rob Appel (CEO), David Spence (OzEmail), Lucy Turnbull (FTR) and Victoria Doidge (Chaos Marketing Executive). Shortly after the listing the dot com crash hit the market the Chaos share price declined substantially over the next 3 years. Chaos continued to grow strongly through this period and was ranked as the fastest growing company in Australia by Deloitte in the Fast 50 Awards for 2002[10] due to revenue growth of 5,143% over 3 years. The Chaos website won the Onya Award for Most Popular Australian Online E-Tailer[11] for three years running between 1999 and 2001.

In 2003 the Chaos business was privatized in a management buyout headed by Rob Appel who continued as CEO of the new holding company known as Chaos Entertainment Pty Ltd. The public entity went on to transform itself into an energy retailer known as Australian Power and Gas (ASX: APK).[12]

In 2006, Chaos partnered with Stomp Entertainment for site management, distribution and fulfillment.[13] continues to offer retail services through its website and by 2010 had a member base of over 350,000. It now offers CDs and music downloads, DVDs, books, games and merchandise, ships globally and provides payment facilities for most major currencies. It also continues to operate The CAN (Chaos Artist Network) which was first launched in 2000 and provides digital and physical distribution services to independent artists. The CAN is often referred to as 'Australia's CDBaby'.

In 2010, partnered with Elan Media Partners for site management, distribution and fulfillment[14]

In 2012, Élan Media Partners became the majority owner of and relaunched Chaos with a new modern look, cheaper prices and a wider range of products.

In 2016, the website loads saying it is undergoing "important maintenance".

In 2017 the website returned a, "server DNS address could not be found." and thus ended an era.


  1. ^ " Music". Archived from the original on 2012-05-10. 
  2. ^ " Movies & TV".  |first1= missing |last1= in Authors list (help);
  3. ^ " Games". Archived from the original on 2012-05-03. 
  4. ^ " Books". Archived from the original on 2012-05-03. 
  5. ^ "Archived copy". Archived from the original on 2013-06-14. Retrieved 2012-05-09. 
  6. ^ "Archived copy". Archived from the original on 2013-10-14. Retrieved 2013-10-13. 
  7. ^ "Archived copy". Archived from the original on 2012-05-04. Retrieved 2012-05-09. 
  8. ^ "History Of Chaos". Archived from the original on October 14, 2013. Retrieved October 13, 2013. 
  9. ^ Chaos Music Limited Prospectus"Source 1"
  10. ^ Fast 50 Awards for 2002 "Source 2"
  11. ^ Onya Award for Most Popular Australian Online E-Tailer"Source 3 Archived October 13, 2009, at the Wayback Machine."
  12. ^ (ASX: APK)Source 4"
  13. ^ "History Of Chaos". Archived from the original on 2013-10-14. 
  14. ^ "NEW NAME, NEW BUSINESS OPPORTUNITIES AS STOMP BECOMES ÉLAN MEDIA PARTNERS" (PDF). Media Release. 6 October 2012. Archived from the original (PDF) on 17 April 2012. Retrieved 6 October 2012. 

External links[edit]

  • [1]
  • The CAN [2]
  • Article by Chaos CEO Rob Appel, published by the Music Council of Australia, "Digital distribution for unsigned musicians" [3][permanent dead link]