|Founded||Zhubei in Hsinchu County, Taiwan (2003)|
Number of locations
|1,002 in 30 countries (January, 2017)|
|Australia, Bangladesh, Cambodia, Canada, Germany, Hong Kong, India, Indonesia, Japan, Korea, Macao, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Taiwan, Thailand, UAE, United Kingdom, USA, Vietnam|
|Henry Wang Yao-Hui
|Revenue||US$20 million (2011)|
Number of employees
Chatime (日出茶太) is a Taiwanese global franchise teahouse chain based in Taiwan (officially the Republic of China). It operates 1,002 outlets in 30 countries. In 2006, it opened its first store outside of Taiwan in California, and it has since expanded to China (PRC), Malaysia, Canada, Indonesia, the Philippines, Cambodia, Thailand, Australia, New Zealand, India, Dubai, Japan and Korea, among others. Its expansion and growth model is through franchising.
Its parent company, La Kaffa International Co Ltd (六角國際事業), debuted on the Emerging Stock Market (興櫃市場) in December 2012 at NT$168 per share. It is expected to list on Taiwan’s Gre Tai Securities Market in the second half of 2013. It is the only public-listed bubble tea company in Taiwan.
Henry Wang Yao-Hui founded Chatime in 2005 in Hsinchu, Taiwan, under the parent company, La Kaffa Coffee. He modernised traditional tea making culture by producing tea machines that could make quality fresh teas that were consistent, using a variety of flavors, fruits and toppings, in order to stand out from the many competitors in the market.
The company opened its first outlet outside of Taiwan in California in 2006, followed by Australia in 2009, where it currently has over 40 stores. This was followed by Malaysia in 2010. Its Malaysian operations currently account for just under 50% of its global revenue.
Chatime's parent company, La Kaffa International Co. Ltd., debuted on Taiwan's Emerging Stock Market (興櫃市場) in December 2012 at NT$168 per share under the stock code 2732. It is the only public-listed bubble tea company in Taiwan.
The brand's best-selling drink is its signature Chatime "pearl" milk tea. The brand has a variety of drinks under categories such as milk tea, fresh tea, fruit tea, "oriental pop tea", "QQ" jelly, "mousse", juices, smoothies and coffee, with stores carrying anywhere between 30 and over 90 flavours. Its products are available with less sugar.
As of 2017, Chatime is present in 30 countries and territories.
|North America||Europe||Middle East||Asia||Oceania|
In 2012, AirAsia announced that it would offer Chatime on its flights and claimed that is would be the "world's first and only in-flight bubble tea". The airline said that two speciality bubble tea drinks, Roasted Milk Tea with Red Bean and Mango Green Tea with Rainbow Jelly, were available on flights operated by Malaysian AirAsia with the airline code AK to 48 destinations, which include India, Hong Kong, Thailand and the Philippines. The collaboration was organised by Chatime Malaysia's CEO, Bryan Loo.
Chatime became the first beverage company in Malaysia to host an official account on WeChat. To mark the collaboration, Chartime gave away 1 million cups of drinks worth over RM6 million/US$2 million through digital coupons made available via the WeChat platform.
The following year, the brand announced that Crystal Lee had become the lifestyle tea provider's first “Chatime Friend”. The announcement was made soon after Lee became the youngest actress ever to have won the award for Best Actress at the 16th Shanghai International Film Festival.
In South Korea, Chatime said it would take legal action against a store which sold similar products and was recruiting potential franchises. Additionally, in Malaysia, they will seek an injunction against newly launched Tealive for operating and selling similar products and the possibility of using the same trade practices as its predecessor, Chatime.
Legal & regulatory matters
In Malaysia, the master franchisee agreement was terminated on 5 January 2017 by La Kaffa International due to contractual dispute with its country master franchisee, Loob Holdings. This legal dispute attracted the attention of local media and is currently in arbitration in Singapore. La Kaffa held a press conference in Kuala Lumpur announcing it would be taking over the Malaysian Chatime business operations and development with immediate effect.  This however appears to be largely incorrect with Loob Holdings rebranding 161 out of 165 Chatime outlets to Tealive brand on 17 February 2017. Due to Loob Holdings' alleged use of unapproved ingredients (which were later found out to be collaborations with other brands for locallization purposes ), questionable practices, and a blatant breach of the terms of contract, La Kaffa International director Chen Zhao sought an injunction against the former master franchisee from operating a similar (bubble tea) business in Malaysia. On 29 May 2017, the High Court dismissed the injunction bid by La Kaffa International, against Loob Holding Sdn Bhd, from carrying a similar business as Chatime. Judicial Commissioner Wong Kian Kheong, in his oral judgement, ruled that the injunction would cause great risk of injustice to Loob Holding and its business and also associates. The court also found that the franchise termination by La Kaffa was done in bad faith. While both companies have taken their dispute to the Singapore International Arbitration Centre, La Kaffa reportedly tries to persuade LooB Holdings to settle this matter outside court.
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