Cheap Monday is a Swedish clothing label. It was founded in 2000 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm. The clothes started selling on March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand originates from the fact that the original store was only open on Sunday. The brand is known for their idiosyncratic designs, and has expanded from their original focus on jeans to include sneakers, flannel, and shirts. The current creative director is Ann-Sofie Back.
Cheap Monday clothes are distributed in a variety of stores worldwide, including Urban Outfitters and Barneys New York. They are also available from a range of online stores, including The Iconic, SurfStitch and ASOS. Apart from franchisees, Cheap Monday have five stand-alone stores in London, Copenhagen, Paris, Beijing and Shenyang. Several pop-up stores have also been established during the recent years, in Stockholm, Utrecht, Los Angeles and Hong Kong.
Their logo of a skull originally included an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-Christian statement, citing the religion as the cause of many wars. By January 2010, the logo was altered with the inverted crucifix replaced by a single vertical line.
On March 6, 2008 it was announced that retailer H & M Hennes & Mauritz AB (H&M) would acquire the company Fabric Scandinavien AB, maker of Cheap Monday jeans and operator of the Weekday store. H&M bought 60 percent of Fabric Scandinavien for 564 million Swedish kronor (US$92 million at the time) from the founders of the company: Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg. H&M has "the possibility/obligation to acquire the remaining shares in the company within three to five years."
- "Anti-Christian Jeans Are a Trend in Sweden". Fox News. December 30, 2005.
- "H&M acquires the company behind Cheap Monday, Weekday and Monki". H&M. March 6, 2008. Retrieved January 2, 2010.