Cheez-It

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Cheez-It
Cheezit logo red.jpg
Cheez-It-Crackers.jpg
Product typeCracker
OwnerKellogg Company
(Sunshine Biscuits)
Introduced1921; 100 years ago (1921)
Previous ownersGreen & Green Company (1921–1932)
Sunshine Biscuits (1932–1996)
Keebler Company (1996–2001)
Websitecheezit.com

Cheez-It is a brand of cheese cracker manufactured by the Kellogg Company through its Sunshine Biscuits division. Approximately 26 by 24 millimetres (1.0 by 0.94 in), the rectangular crackers are made with wheat flour, vegetable oil, cheese made with skim milk, salt, and spices.

Cheez-It crackers were introduced in 1921 by the Green & Green Company, a manufacturer of snack crackers based in Dayton, Ohio, and were marketed using the tagline "A Baked Rarebit."[1] Sunshine Biscuits acquired Green & Green in 1932. Sunshine Biscuits became a subsidiary of the Keebler Company in 1996. Keebler, in turn, was acquired by Kellogg in 2001.

Cracker[edit]

Cheez-It crackers are 26 by 24 millimetres (1.0 by 0.94 in) rectangles, though they are often believed to be squares. Cheez-It crackers are made with actual cheese, and are marketed by Kellogg's as such.[2]

Flavors and types[edit]

There are a variety of Cheez-It flavors and products, including:[3]

  • Buffalo Wing
  • Cheddar Jack
  • Cheez-It Big (a larger cracker more suitable for garnishing or dipping)
  • Cheese Pizza
  • Chipotle Cheddar
  • Duoz Sharp Cheddar & Parmesan
  • Duoz Bacon & Cheddar
  • Duoz Jalapeño & Cheddar Jack
  • Extra Toasty
  • Gripz "mighty tiny"
  • Grooves Bold Cheddar
  • Grooves Sharp White Cheddar
  • Grooves Zesty Cheddar Ranch
  • Grooves Scorchin' Hot Cheddar
  • Hot & Spicy (without Tabasco sauce)
  • Italian Four Cheese
  • Mozzarella
  • Original
  • Pepper Jack
  • Provolone (with real hickory smoke flavor added)
  • Queso Fundido
  • Reduced Fat
  • Reduced Fat White Cheddar
  • Scrabble Junior
  • Snack Mix
  • Snack Mix Double Cheese
  • Snack Mix Sweet & Salty
  • Snap'd
  • Snap'd Cheddar Sour Cream
  • Snap'd Jalapeño Jack
  • Snap'd Barbecue
  • White Cheddar
  • Whole Grain
  • Zingz Chipotle Cheddar
  • Zingz Queso Fundido

Cheez-It Grooves is available in Canada as Cheez-It Crunch.

Discontinued[edit]

Former offerings include:

  • Asiago
  • Atomic Cheddar
  • Baby Swiss
  • Barbecue & Cheddar Snack Mix
  • Cheesy Sour Cream & Onion
  • Chili Cheese
  • Colby
  • Duoz Smoked Cheddar and Monterey Jack
  • Duoz Zesty Queso and Cheddar Blanco
  • Hot & Spicy (with Tabasco sauce)
  • Hot & Spicy Grooves
  • Nacho
  • Parmesan & Garlic
  • Romano
  • Smoked Cheddar
  • Snack Mix Sriracha[4]
  • Twists Buffalo Bleu

See also[edit]

  • Cactus Bowl (Arizona), sponsored by Cheez-It in 2018 and 2019
  • Cheez-It Bowl (Florida), sponsored by Cheez-It starting in 2020

References[edit]

  1. ^ Robinson, Amelia. "Dayton's little-known Cheezy past". Dayton.com. Cox Media Group. Retrieved 25 October 2017.
  2. ^ Broome, Mary Patterson (June 18, 2019). "The Untold Truth Of Cheez-It Crackers". Mashed.com. Retrieved February 11, 2021.
  3. ^ "Cheez-It Baked Snack Crackers". Cheez-it.com. Retrieved 2016-09-18.
  4. ^ @cheezit (Apr 20, 2019). "Unfortunately, we did end up discontinuing our Sriracha Snack Mix" (Tweet). Retrieved October 27, 2019 – via Twitter.

External links[edit]