Cheezels

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Cheezels
Product type Cheese curl
Owner Snack Brands Australia
Introduced 1971; 45 years ago (1971)
Markets Oceania
Previous owners Malaysia:
Danone
Kraft Foods
Registered as a trademark in Snack Brands Australia (Australia)
Cheezels
Mondelēz International (Malaysia)
Cheezels
Tagline Finger-Licious Fun! (Australia)
Website www.snackbrands.com.au/Cheezels
Cheezels (Original Cheese flavour)
Nutritional value per 100 g (3.5 oz)
Energy 2,220 kJ (530 kcal)
56.4 g
Sugars 4.9 g
Dietary fibre 1 g
30.9 g
Saturated 14.9 g
Trans 0.4 g
Monounsaturated 11.6 g
Polyunsaturated 4.0 g
6.9 g
Minerals
Potassium
(2%)
114 mg
Sodium
(80%)
1200 mg
Percentages are roughly approximated using US recommendations for adults.
Source: USDA Nutrient Database

Cheezels are a type of ring-like, corn-based, cheese-flavoured Australian snack food distributed by Snack Brands Australia (which, in turn is owned by The Real McCoy Snackfood Company[1]). In Malaysia, Cheezels are originally produced by Danone and later, Kraft Foods, and is currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are owned by Bluebird Foods Ltd and Pepsico subsidiaries.

Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to a cheese puff, or the American Cheetos.

History[edit]

According to any modern packet of Cheezels, the snack entered the market in 1971.[2] Prior to 2014, Cheezels were gluten free by ingredient. The recipe has now been changed to include gluten containing cereals, disappointing Coeliac disease sufferers nationwide.

Flavours[edit]

Usually, Cheezels are made from corn and rice[3] and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as:

  • Original Cheese
  • Pizza
  • Smokin' BBQ
  • Hoops & Crosses Burger Flavoured - cheeseburger-flavoured Cheezels shaped like the Xs and Os in the game tic-tac-toe
  • Rashers Cheese & Bacon - currently discontinued
  • Minis - miniature versions of Cheezels

International variants[edit]

Yonkers
Nutritional value per 100 g (3.5 oz)
Energy 2,155 kJ (515 kcal)
50 g
Sugars 4.6 g
Dietary fibre 1.9 g
31 g
Saturated 15.5 g
7.9 g
Minerals
Sodium
(113%)
1700 mg
Percentages are roughly approximated using US recommendations for adults.
Source: USDA Nutrient Database

In Italy, Cheezels are known under the name 'Yonkers', also owned by Mondelēz International. The snack has no slogan, and features a mascot named 'Yonky', after the snack. However, Yonky's catchphrase is 'Yonk!' which could be considered the slogan. The snack is much less cylindrical than its Australian predecessor, shaped more like the Australian Burger Ring. Its puffiness also rivals that of the latter, making them easier to chew through than the characteristic hard shell found on Cheezels. For seasoning, Yonkers uses a less tangy, finer cheese powder than that of Cheezels, but with a relatively similar aftertaste. Yonkers' aroma is more pungent, and relies on the same child-friendly gimmick of Cheezels by popularising using them as rings to wear on your fingers.

  • The ingredients for Yonkers are as follows, in order of percentage of product: corn grit 61.7%, palm oil, cheese powder 6.2%, whey powder, salt, flavouring, dried yeast, emulsifier (mono- and diglycerides of fatty acids (E471)), yeast extract, flavour enhancers (E621, E627, E631), lactose (from milk), dye (carotenes). May contain wheat, peanuts.

See also[edit]

References[edit]

  1. ^ The Real McCoy Snackfood Company (April 29, 2008). "THE REAL McCOY BUYS ARNOTT'S SALTY SNACK FOODS". The Real McCoy Snackfood Company. Archived from the original on May 6, 2008. Retrieved October 7, 2015. 
  2. ^ Every modern packet of Cheezels.
  3. ^ Snack Brands Cheezels web page