Chermayeff & Geismar & Haviv
|Brownjohn, Chermayeff & Geismar (1957-1959)|
Chermayeff & Geismar (1959-2006)
|Founded||1957New York Cityin|
|Founder||Tom Geismar and Ivan Chermayeff|
|Headquarters||New York City|
It was founded in 1957 by Yale graduates Ivan Chermayeff and Tom Geismar. The firm has designed logos for such companies as Pan Am, Mobil Oil, PBS, Chase Bank, Barneys New York, The Museum of Modern Art, Xerox, Smithsonian Institution, NBC, Cornell University, National Geographic, State Farm, and many others. Ivan Chermayeff and Tom Geismar were awarded the AIGA Medal in 1979. Chermayeff died on December 3, 2017 at the age of 85.
In 2006, designer Sagi Haviv became the third partner at the firm. In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv. Designer Mackey Saturday joined the firm as a principal in 2016.
In recent years, the firm created identities for the US Open tennis tournament,Dick Wolf’s Wolf Entertainment, Animal Planet, the Kennedy Center Honors; Hearst Corporation, the Southern Poverty Law Center, The John D. and Catherine T. MacArthur Foundation, Conservation International, the Women's Tennis Association, Harvard University Press, State Farm, Grupo Imagen TV (Mexico), L.A. Reid's Hitco Entertainment, Leonard Bernstein at 100, and other major institutions.
The firm is known for the exhibits and environmental art installations it has designed, including the Ellis Island Immigration Museum, the Statue of Liberty Museum, two World's Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the Smithsonian National Museum of American History in Washington, D.C. The firm also designs motion graphics such as the titles for the Emmy Award-winning PBS documentary series Carrierand in 2009, created a motion graphics display for Alicia Keys’ annual fundraiser for her Keep a Child Alive Foundation.
Recently Published Books
In 2011 Haviv, Geismar and Ivan Chermayeff co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. The book was published by Print magazine's book imprint, (ISBN 978-1440310324).
National Design Award
Visual Identities Designed
Chermayeff & Geismar & Haviv logo design for Animal Planet
Chermayeff & Geismar & Haviv logo design for the US Open tennis tournament
Chermayeff & Geismar & Haviv logo design for Harvard University Press
Chermayeff & Geismar & Haviv logo design for State Farm
Chermayeff & Geismar & Haviv logo design for Dominion Energy
- Excerpt of Identify in Fast Co. Design
- How To Design A Logo by Sagi Haviv in Bloomberg Businessweek How To Issue, 2012
- What A Campaign Logo Is Really Saying in Bloomberg Politics
- Campaign Logos in Review, NBC
- Interview with Haviv on Bloomberg Businessweek
- How To Create An Iconic Trademark, Salon Magazine
- New York Times announcing Sagi Haviv's name being added to the firm's masthead
- Chermayeff & Geismar Collection in the Milton Glaser Design Study Center and Archives
- New York Times Profile
- New York Times Feature
- New York Times Book Review of TM: Trademarks Designed by Chermayeff & Geismar (Princeton Architectural Press. 2001)
- New York Times piece on Lincoln Center logo
- Chermayeff and Geismar Recognition 1979 AIGA Medal
- LogoDesignLove Profile
- Interview with Sagi Haviv
- Chermayeff & Geismar & Haviv website
- Chermayeff, I; Geismar, T; Geissbuhler, S., (2003) Designing:, New York; Graphis, Inc.
- Chermayeff, Geismar, Inc., (2000) TM, Trademarks Designed by Chermayeff & Geismar, New York; Princeton Architectural Press.
- Fox, Margalit (2017-12-04). "Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies". The New York Times. ISSN 0362-4331. Retrieved 2018-02-18.
- "Ivan Chermayeff, who defined the look of corporate America, has died". Quartzy. Retrieved 2018-02-18.
- Amanda Aszman, "Designer of the Week: Mackey Saturday," Print, April 28, 2016.
- US Open Tennis announces new logo
- New Logo for Wolf Films by Chermayeff & Geismar & Haviv
- Discovery Channel announces new brand identity for Animal Planet
- UnderConsideration Review of Hitco logo
- The Leonard Bernstein Office announces "Leonard Bernstein at 100"
- Carrier film credits
- Standards Manual / Identity: Chermayeff & Geismar & Haviv
- "2014 National Design Award Winners," Cooper Hewitt, 2014.