Cherry Mobile

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Cherry Mobile
Private limited company
Industry Consumer electronics, telecommunication
Founded 2008
Headquarters Manila, Philippines
Key people
Maynard Ngu (Founder, Chairman)
Products Smartphones
Mobile phones
Tablet computers

Cherry Mobile is a Filipino mobile phone and electronics company founded by Maynard Ngu in 2008. Operated by Cosmic Technologies Incorporated, the company imports mobile phones manufactured by original design manufacturers in China and markets them under the Cherry Mobile brand.[1] Later Cherry Mobile handsets come with Wi-Fi, capacitive touch screens and run on the Android, Firefox OS, Windows, and Windows Phone operating systems.[2]

Brief History[edit]

Apart from being the first legal mobile phone company to introduce phones with dual and triple Subscriber Identity Module (SIM) systems in the Philippines,[3] it also marketed the first Windows-enabled phone in the country.[4]

In 2015, Cherry Mobile, along with rival electronics firm MyPhone, partnered with Google for the Android One initiative, both of them releasing their respective devices based on Google's reference designs using MediaTek's quad-core MT6582 system-on-chip.[5][6][7]

In June 2015, the company announced that they will be launching two Windows Phone handsets preloaded with Windows 10 Mobile, namely the Alpha Prime 4 and the Alpha Prime 5, which are slated to roll out on the second half of 2015. Both devices will come equipped with a 1.1 GHz quad core Qualcomm Snapdragon 210, support for WCDMA 900/2100, FDD-LTE B1/B3/B5/B7, and a 2 megapixel front-facing camera. The Alpha Prime 4 will have a 4-inch screen, a 5 megapixel main camera, 4 GB of ROM, and 512 MB of RAM, while the Alpha Prime 5 will have a 5-inch screen, 8 megapixel main camera, 8 GB of ROM and 1 GB of RAM.[8][9]

On the same year, Cosmic Technologies introduced a new smartphone brand named Cubix, with its first product being the Cubix Cube. The Cubix brand is Cherry Mobile's response to the growing segment of budget-priced midrange phones, usually dominated by Chinese brands such as Lenovo. The Cubix Cube has 2 GB of RAM, 16 GB of ROM, a 13 megapixel rear camera and an 8 megapixel front camera. The phone also comes bundled with the Lazada app and is available through Lazada Philippines.[10]