Chi (magazine)

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Editor Alfonso Signorini
Categories Gossip magazine
Frequency Weekly
Circulation 403,599 (2010)
First issue 3 March 1995; 20 years ago (1995-03-03)
Company Arnoldo Mondadori Editore
Country Italy
Based in Segrate, Milan
Language Italian
Website Chi

Chi (Italian for "Who") is an Italian weekly gossip magazine geared towards a female viewership published in Milan, Italy.

History and profile[edit]

Chi was established in 1995.[1][2] The magazine, published weekly,[3] is based in Segrate, Milan, Italy and its publisher is Arnoldo Mondadori Editore.[4][5] The company is headed by Marina Berlusconi, Silvio Berlusconi’s older daughter.[3] Alfonso Signorini is the editor of the weekly.[4]

In 2004 the circulation of Chi was 524,482 copies.[6] The magazine had a circulation of 503,984 copies in 2007.[7][8] In 2010 its circulation was 403,599 copies.[9]

Photo of Princess Diana[edit]

The magazine came under criticism for publishing a picture of Princess Diana, taken as she was dying.[10][11] The photo, which is black-and-white, depicts Diana receiving oxygen in the wreckage of the vehicle in which she died on 31 August 1997. The picture, which was also run with black bars across the Princess's face in the British newspaper The Sun, was taken from the book Lady Diana : L'enquete criminelle by Jean-Michel Caradec'h.[12][13] Despite the criticism, the editor of the magazine defended their decision to publish it.[10]

Photos of Kate Middleton[edit]

On 17 September 2012, the magazine published unauthorized photographs of Kate Middleton, the wife of Britain's Prince William. The photos were said to have featured 26 photos of Kate Middleton "in and out of a bikini" while specifically featuring three topless photos of her. The nude photos were to be on the cover of Chi magazine for the week of 16 September 2012 featuring a the caption "The Queen is Nude!".[14][15]

On 12 February 2013, it was widely reported that the magazine had obtained more unauthorized photographs of Kate Middleton, this time of her on a private holiday in the Caribbean whilst pregnant, and plans to publish them. St James's Palace condemned the magazine for infringing on the Duchess' privacy.[16] Indeed, the magazine did publish the photographs the following day.

See also[edit]


  1. ^ Antonio Ciaglia; Marco Mazzoni (2014). "Pop-politics in times of crisis: The Italian tabloid press during Mario Monti’s government" (PDF). European Journal of Communication 29 (4). Retrieved 9 April 2015. 
  2. ^ "Chi. Italy". Mondadori. Retrieved 2 November 2014. 
  3. ^ a b Antonio Ciaglia; Marco Mazzoni (2014). "The politicization of entertainment media: A study of the Italian tabloid Chi during the 2013 electoral campaign" (PDF). Journalism. Retrieved 17 March 2015. 
  4. ^ a b "The Best Italian Fashion, Beauty and Style Magazines". Made in Italy. Retrieved 4 August 2014. 
  5. ^ Eric Lyman (5 March 2014). "Italian publisher unveils magazine dedicated to Pope Francis". National Catholic Reporter (Rome). Retrieved 2 November 2014. 
  6. ^ "European Publishing Monitor. Italy" (PDF). Turku School of Economics and KEA. Retrieved 7 April 2015. 
  7. ^ "Dati ADS (tirature e vendite)". Fotografi (in Italian). Retrieved 26 April 2015. 
  8. ^ Anne Austin et. al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Retrieved 10 April 2015. 
  9. ^ "World Magazine Trends 2010/2011" (PDF). FIPP. Retrieved 2 April 2015. 
  10. ^ a b "Photos of dying Diana outrage Britain". CBS. 14 July 2006. Retrieved 25 August 2007. 
  11. ^ Andrew Whittaker (2010). Italy: Be Fluent in Italian Life and Culture. Thorogood Publishing. p. 225. ISBN 978-1-85418-628-7. Retrieved 26 April 2015. 
  12. ^ Jean-Michel Caradec'h (2006). Lady Diana: L'enquete criminelle. Neuilly-sur-Seine: Lafon. ISBN 9782749904795. OCLC 70874672. 
  13. ^ "Outrage: Italian magazine 'Chi' Princess Diana photos now online". The National Ledger. 15 July 2006. Retrieved 25 August 2007. 
  14. ^ "Chi Magazine Kate Middleton Topless Photos". Gossip Cop. 15 September 2012. Retrieved 17 March 2015. 
  15. ^ Kate and William take legal action as Italian magazine 'Chi' defends publication of 'natural' photographs. The Independent.
  16. ^ "Kate bikini photos published by Chi magazine in Italy". BBC News. 13 February 2013. 

External links[edit]

Official website