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|Industry||Toys, baby gear, baby bottles|
|Headquarters||Como, Lombardy, Italy|
|Slogan||wherever there’s a baby|
Chicco was founded in 1958 by Cavaliere del Lavoro Pietro Catelli who wanted to celebrate the birth of his first son Enrico, affectionately known as “Chicco”. On his death in 2006, the company passed into the hands of his three children Enrico, Michele and Francesca who continued to expand it worldwide by opening new branches in India, Russia, Mexico and Poland. Since May 2013, the role of Managing Director has been held by Claudio De Conto.
Products and Research
Chicco is present in over 120 countries, with more than 150 shops in Italy and another 160 throughout the world. Chicco has a range of products for the pregnancy and breastfeeding stages, first baby foods, hygiene and protection, out and about and travelling, relaxation and sleep, play, clothes and booties or shoes.
The company's research and development area is the responsibility of the Baby Research Center dedicated to children aged 0 to 3 and all their psycho-physical, emotional and social needs. The centre makes use of information from the medical-scientific world, and continuous interaction with parents.
Chicco's partnership with Ai.Bi. Associazione Amici dei Bambini dates back a number of years, to 2003.
In 2010, the Chicco di Felicità was born. Profits from sales of this charity go towards supporting the "Chicco di Felicità per bimbi speciali" project, promoting the adoption of children with special needs.
Since then, the Chicco di Felicità has won a legion of more than 300,000 fans who have chosen the charm for themselves or as a gift; it has been interpreted and customised in various ways by numerous brands and designers, each adding a new and original touch. It is available in all Chicco stores in Italy.
Chicco has been supporting the Mission Bambini Foundation at international level since 2013, with financial contributions to fund medical care and interventions for children suffering from heart conditions and to provide training for local doctors, through the project "Happiness goes from heart to heart". The Group management team takes part in a range of humanitarian missions.
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