Chief design officer

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Chief design officer (sometimes CDO) or design executive officer (DEO) is a corporate title sometimes given to an executive in charge of an organization's design initiatives. The CDO is typically responsible for overseeing all design and innovation aspects of a company's products and services, including product design, graphic design, user experience design, industrial design, and package design. They may also be responsible for aspects of advertising, marketing, and engineering.

The position has emerged only recently, with chief design officers taking on roles that may have previously been assumed by a chief marketing officer or delegated to lower-ranking design executives. Companies who have recently appointed chief design officers include 3M,[1] Apple Inc.,[2] PepsiCo,[3] Philips,[4] and Kia Motors.[5]

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