Chief product officer

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A chief product officer (CPO), sometimes known as chief innovation officer, is a corporate title referring to an executive responsible for various product-related activities in an organization, especially a corporation. Most often the position reports to the chief executive officer.


A CPO is responsible for all product-related matters. Usually includes product innovation, conception and development, production in general, project management and product management. In many IT/telecommunications companies, this position includes release management and production. They typically work on the product strategy based upon the goals set by the CEO or board members.


A chief product officer may sometimes serve as a chief marketing officer by involving themselves in marketing and advertising product benefits to the consumers. The CPO can both design or modify the product, so that it reaches the customer's satisfaction.