Child Rights and You

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Child Rights and You
Logo of CRY.JPG
Founded 1979
Founder Rippan Kapoor
Type Community Service
Focus Children's Rights
Method Partnership with NGOs
Key people
Raijain Mandarica[citation needed]
~Rs.36 crores
Slogan Stand up for what is right

Child Rights and You commonly abbreviated as CRY, is a non-profit organisation in India, which aims to restore children's rights. The organisation was founded in 1979 by Late Rippan Kapur.

CRY partners with grassroots level non-governmental organisations to uplift thousands of underprivileged Indian children denied of basic rights by working across levels - from direct action, advocacy, mobilising public opinion to policy change.

CRY identifies projects across the country and funds the sincere efforts of many individuals and groups who work at a local and regional level and directly interact with the children to ensure happy, healthy and creative childhoods.

Basic principles[edit]

CRY focuses mainly on the 4 basic rights of survival, development, protection and participation which were defined by the United NationsConvention on the Rights of the Child, an international human rights treaty which has been ratified by 192 countries.

The CRC confers the basic rights on all children across the world, without discrimination:

  • the right to survival, to life, health, nutrition, name including nationality
  • the right to development of education, care, leisure, and recreation
  • the right to protection from exploitation, abuse and neglect
  • the right to participation in expression, information, thought and religion

CRY works to ensure the above mentioned rights to all categories of children, who could be street children, children bonded in labor, children of commercial sex workers, physically and mentally challenged children and children in juvenile institutions, or even children from privileged homes.


Established in 1979, CRY was started by Late Rippan Kapur, a young airline purser with the vision of an India where no child would ever have to struggle for their basic rights. With nothing but Rs. 50, Rippan and six of his friends began what would go on to become an organisation that has touched the lives of millions of underprivileged children in India over the past few decades.

The founders of CRY chose not to be a grassroots-level implementing organisation working directly with underprivileged children. Instead, they opted to make CRY a channel or a link between the millions of individuals who could provide resources and the thousand of dedicated fieldworkers who were struggling to function for lack of them. In 2007, its media campaign showing "smiling kids" and asking citizens to partner instead of simply donate, was seen as departure from stereotypical NGO sector advertising in India.

Although Rippan Kapur passed away in 1994, his legacy and mission continued to inspire the organisation and help it grow. In the past year of 2016-2017, CRY reached out to 486,218 children and their families from 2361 villages and slums across 222 districts of 22 states in India.[1]

Financial information[edit]

The primary source of revenue for the organisation is through donations by individuals and other organisations.


  • To enable people to take responsibility for the situation of the deprived Indian child and so motivate them to confront the situation through collective action thereby giving the child and themselves an opportunity to realise their full potential.
  • To make people discover their potential for action and change.
  • To enable peoples’ collectives and movements encompassing diverse segments, to pledge their particular strengths, working in partnership to secure, protect and honour the rights of India’s children.

Areas of work[edit]

The key functions of Development Support (Programmes) and Resource Development (fundraising) along with the other support functions - Communications, Human Resources, Volunteer Action, Finance, Planning and Information Technology, Policy, Research and Advocacy, Documentation, The CRY Shop - all play a critical role in the organisation building efforts.

CRY’s approach works through a three-phase engagement. First, CRY chooses to work in areas where the human development indicators are the worst in the country – seeking out the most marginalized and resource poor communities and their children. It examines the situation of the children in these communities in a holistic manner, covering the entire gamut of issues that affect them. CRY then seeks to understand the root causes of the deprivation faced by children in education. In India, the root causes that prevent children from accessing their rights often tend to be: i) gender- or caste-based discrimination in the home, the community or in school, ii) the lack of adequate livelihoods for the adults, forcing them to make their children work as child labourers, or iii) forced displacement that forces families to migrate, and also pushes children to drop out of school. Finally, CRY and its partners mobilize the local community to find long-term solutions to these root causes by making sure that the laws and policies that guarantee their rights are actually implemented. CRY started work on empowering under-privileged children and the communities they belonged to by actively partnering smaller / grassroots-level NGOs working in remote and neglected areas of India. These smaller organisations are trained to mobilise rural and urban communities to access their entitlements from the local governments.


CRY launches campaigns that amplify the voice of children and their rights. These campaigns focus on specific issues - from influencing child-friendly policies to rehabilitation efforts in disasters and natural calamities to creating awareness on the situation of children. A few are given below.

Click Rights 2014: ‘#OpenYourEyes’ was an attempt to sensitise citizens and shake duty bearers out of their inertia and open their eyes to the grim reality of child labour in India. This campaign used CRY’s annual photo-journalism campaign ‘Click Rights’ and #OpenYourEyes to start the conversation on putting a stop to child labour.

Let Her Fly 2015: “Let Her Fly’ focused on the girl child in India who still faces discrimination. In an effort to make sure the girl child is celebrated in India, the campaign strived to inspire and encourage parents, teachers and everyone to give the girl child the opportunities that she so rightly deserves.

Right to School 2016: Child Education faces numerous challenges in India. Through this campaign, CRY sought to work with communities, education authorities and the government to make schools, functional schools equipped with all the basic infrastructure and amenities like toilets and clean drinking water. More than 2,71,341 children were impacted through this.

School the Spark 2016: School is a platform where every child’s abilities and talents are given an opportunity to shine. Through the ‘School the Spark’ campaign, CRY sought to transform the abilities of children into greater possibilities of change ensuring that 79,744 children across CRY supported projects go to school and complete their education.

See also[edit]


  1. ^ "Annual Report 2015-16" (PDF). CRY. Retrieved 24 May 2017. 

External links[edit]