Child Rights and You
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|Motto||Stand up for what is right|
|Method||Partnership with NGOs|
|Raijain Mandarica|
CRY partners with grassroots level non-governmental organisations to uplift thousands of underprivileged Indian children denied of basic rights by working across levels - from direct action, advocacy, mobilizing public opinion to policy change.
CRY identifies projects across the country and funds the sincere efforts of many individuals and groups who work at a local and regional level and directly interact with the children to ensure happy, healthy and creative childhoods.
Fundamental Rights of Children
- the right to survival, to life, health, nutrition, including nationality
- the right to development of education, care, leisure, and recreation
- the right to protection from exploitation, abuse and neglect
- the right to participation in expression, information, thought and religion
CRY works to ensure the above mentioned rights to all categories of children, who could be street children, children bonded in labor, children of commercial sex workers, physically and mentally challenged children and children in juvenile institutions, or even children from privileged homes.
Established in 1979, as "Child Relief and You", CRY was started by Late Rippan Kapur, a young airline purser with the vision of an India where no child would ever have to struggle for their basic rights. With nothing but Rs. 50, Rippan and six of his friends began what would go on to become an organisation that has touched the lives of millions of underprivileged children in India over the past few decades.
The founders of CRY chose not to be a grassroots-level implementing organisation working directly with underprivileged children. Instead, they opted to make CRY a channel or a link between the millions of individuals who could provide resources and the thousand of dedicated fieldworkers who were struggling to function for lack of them. In 2007, its media campaign showing "smiling kids" and asking citizens to partner instead of simply donate, was seen as departure from stereotypical NGO sector advertising in India.
Rippan Kapur died in 1994. In 2016-2017, CRY reached out to 486,218 children and their families from 2361 villages and slums across 222 districts of 22 states in India.
On 3 December 2018, Swedish YouTuber PewDiePie announced that he had started a fundraiser on GoFundMe for CRY in order to help Indian children, partially in response to racist comments left on his videos directed toward Indians. PewDiePie also hosted a livestream on 4 December, donating all of its proceeds to CRY. He managed to raise over $200,000.
The primary source of revenue for the organisation is through donations by individuals and other organisations.
CRY launches campaigns that amplify the voice of children and their rights. These campaigns focus on specific issues - from influencing child-friendly policies to rehabilitation efforts in disasters and natural calamities to creating awareness on the situation of children. A few are given below.
Click Rights 2014: ‘#OpenYourEyes’ was an attempt to sensitize citizens and shake duty bearers out of their inertia and open their eyes to the grim reality of child labor in India. This campaign used CRY’s annual photo-journalism campaign ‘Click Rights’ and #OpenYourEyes to start the conversation on putting a stop to child labor.
Let Her Fly 2015: "Let Her Fly’ focused on the girl child in India who still faces discrimination. In an effort to make sure the girl child is celebrated in India, the campaign strived to inspire and encourage parents, teachers and everyone to give the girl child the opportunities that she so rightly deserves.
Right to School 2016: Child Education faces numerous challenges in India. Through this campaign, CRY sought to work with communities, education authorities and the government to make schools, functional schools equipped with all the basic infrastructure and amenities like toilets and clean drinking water. More than 2,71,341 children were impacted through this.
School the Spark 2016: School is a platform where every child’s abilities and talents are given an opportunity to shine. Through the ‘School the Spark’ campaign, CRY sought to transform the abilities of children into greater possibilities of change ensuring that 79,744 children across CRY supported projects go to school and complete their education.
- "CRY profile on NGOs India". ngosindia.com. Retrieved 9 April 2018.
- "`It takes just a little gesture to improve a child's life'". The Indian Express. 27 September 1999. Archived from the original on 10 July 2009.
- "Annual Report 2015-16" (PDF). CRY. Retrieved 24 May 2017.
- Farokhmanesh, Megan (3 December 2018). "PewDiePie urges his fans to donate to charity as T-Series battle rages on". The Verge. Retrieved 4 December 2018.
- Hale, James Loke (3 December 2018). "PewDiePie Battles Racist Fan Comments By Raising Money For Indian Child Rights Charity". Tubefilter. Retrieved 4 December 2018.