Chili's

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Chili's Grill & Bar
Wholly owned subsidiary
Industry Restaurant
Genre Casual dining
Founded March 13, 1975; 41 years ago (1975-03-13)
Founder Larry Lavine
Headquarters 6820 LBJ Freeway
Dallas, Texas, U.S. 75240
Number of locations
1,580 (2015)
Area served
Worldwide
Key people
Wyman Roberts, CEO
Products Tex-Mex
American cuisine
Parent Brinker International
Website www.chilis.com/EN/Pages/home.aspx www.chilisindia.com
Footnotes / references
[1][2]

Chili's Grill & Bar is an American casual dining restaurant chain that features Tex-Mex-style cuisine.[3] The company was founded by Larry Lavine in Texas in 1975 and is currently owned and operated by Brinker International.

History[edit]

Chili's first location, a converted postal station on Greenville Ave. in the Vickery Meadows area of Dallas, Texas, opened in 1975. The original Chili's on Greenville Ave. moved to a new building on the same site in 1981 before relocating again in 2007.[4] (A 7-Eleven convenience store/gas station is now on the site.)

Chili's is also located in multiple locations of India.[5] and having a separate website for Chili's India

Lavine's concept was to create an informal, full-service dining restaurant with a menu featuring different types of hamburgers offered at an affordable price. The brand proved successful, and by the early 1980s, there were 28 Chili's locations in the region, all featuring similar Southwest decor.[6]

In 1983, Lavine sold the company to restaurant executive Norman E. Brinker, formerly of the Pillsbury restaurant group that owned Bennigan's.[6]

A few Chili's locations
Chili's in Dallas 
Chili's at Palisades Center shopping mall, West Nyack, New York
Chili's in Santiago, Dominican Republic, next to Häagen-Dazs
Chili's in Makati City, Philippines 

Menu[edit]

In addition to their regular menu, the company offers a nutritional menu, allergen menu, and vegetarian menu. They also offer a veggie burger (non-vegan) that is supplied by the Kellogg Company.[7] In 2016, the "Sunrise Burger" (which includes an egg) and the "Ultimate Bacon Burger" were added to the menu.[8]

Advertising[edit]

"Chili's (Welcome to Chili's!)" is an advertising jingle used in Chili's Restaurant commercials to advertise the restaurant's line of baby back ribs. The ad features a doo-wop quartet singing a cappella. The song was written by Guy Bommarito and produced by Tom Faulkner Productions for GSD&M Advertising of Austin, Texas. Faulkner sings both "I want my baby back, baby back, baby back...", as well as the melodic theme. The deep "Bar-B-Q Sauce" was sung by famed New York bass vocalist, Willie McCoy. Advertising Age magazine named the song first on its list of "10 songs most likely to get stuck in your head" in 2004.[9]

In 2008, the chain aired parody ads for "P. J. Bland's", a fictional restaurant chain with cardboard foods.[10]

In 2013, Chili's used Wendy Rene's Stax single Bar-B-Q in their TV commercial.

International locations[edit]

Chili's serves American food influenced by Tex-Mex cuisine, such as Spicy Shrimp Tacos, Bacon Burgers, and Steak.

Countries where Chili's is found
Asia Europe Middle East North America / Caribbean Central / South America Africa
India Germany Bahrain Canada Brazil Morocco
Indonesia Russia Jordan Dominican Republic Costa Rica Tunisia
Japan Kuwait Mexico Colombia
Malaysia Lebanon Puerto Rico Ecuador
Philippines Oman United States El Salvador
Singapore Qatar Guatemala
South Korea Saudi Arabia Honduras
Taiwan United Arab Emirates Peru
Venezuela

As of 2015, they have 1,580 locations worldwide, including 839 that are company-owned and 741 that are franchised.[11]

Legal problems[edit]

In October 2008, a Chili's Australia franchise was prosecuted and fined AU$300,000 by the NSW Office of Industrial Relations for underpaying staff, pressuring employees to sign an Australian workplace agreement and failing to pay AU$45,000 in owed wages by a deadline set by the Office of Industrial Relations. In the same year, Chili's announced that it would be closing all of its Australian branches.[12]

References[edit]

  1. ^ Brinker International, Inc. (June 29, 2011). "FY 2011 10-K". U.S. Securities and Exchange Commission. Retrieved April 17, 2012. 
  2. ^ Brinker International, Inc. (June 29, 2011). "2011 Annual Report to Shareholders". U.S. Securities and Exchange Commission. Retrieved April 17, 2012. 
  3. ^ http://www.chilisindia.com/
  4. ^ Brinker publication (October 2007). "Brinker 2007 Corporate report". Brinker International, Inc. Retrieved 2007-12-19. 
  5. ^ http://www.chilisindia.com/locations.html
  6. ^ a b "Brinker International". Answers.com. Archived from the original on 2007-10-18. Retrieved 2007-12-19. 
  7. ^ "Chili's Restaurant Menu". Brinker International. 2012. Retrieved April 19, 2012. 
  8. ^ Whitten, Sarah (19 July 2016). "Chili's launches new craft hamburgers to battle unsavory sales". CNBC. Retrieved 1 November 2016. 
  9. ^ "10 Songs most likely to get stuck in your head.(The Book of Tens)". Advertising Age. December 2004. Retrieved 2008-06-24. [dead link]
  10. ^ "Chili's Spoofs Restaurant Ads with 'P.J. Bland's' Campaign". Burger Business. 2009-04-15. Retrieved 2009-04-28. 
  11. ^ http://www.brinker.com/company/Brinker2015/annualreport2015.pdf
  12. ^ "Fast food chain off the boil.". Illawarra Mercury. 2008. Retrieved 2009-10-26. 

External links[edit]