Ching's Secret

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Ching's Secret
Food
Industry Food Manufacture
Genre Desi Chinese
Founded 1996
Founder Ajay Gupta
Headquarters Mumbai, India
Products Desi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients.
Parent Capital Foods Pvt. Ltd.
Website www.chingssecret.com
A jar of Ching's Secret Schezwan Chutney

Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, sauces, condiments and ready-to-eat meals.[1][2] Ching's Secret is owned by the corporation Capital Foods.[1][3] Ching's Secret formerly produced several kinds of noodles, including instant noodles.[4][5]

Philanthropy[edit]

Ching's Secret runs India ke Hunger Ki Bajao, a fund raising drive which seeks donations for the Akshaya Patra Foundation's mid-day meal programme, which serves 1.4 million children across schools in India.[6] The campaign was launched on 26 May with a video featuring Ranveer Singh.[7]

Controversy[edit]

On 16 June 2015, a newspaper report stated that Ching's Secret noodles had failed a quality test administered by a government agency. The agency had then initiated court proceedings against the company, "for selling products that were found with hazardous chemicals.[8] After the controversy, which also affected other manufacturers, Ching's Secret stopped selling noodles on 25 June 2015.[5]

See also[edit]

References[edit]

  1. ^ a b Mall, Damodar (2014). Supermarketwala: Secrets To Winning Consumer India. Random House Publishers India Pvt. Limited. p. pt192. ISBN 978-81-8400-649-0. Retrieved October 27, 2017. 
  2. ^ Business Today. Living Media India Ltd. 1996. p. 1. Retrieved October 27, 2017. 
  3. ^ Chopsticks and Ching's Secret. Business India. 2002. pp. 115–116. Retrieved October 27, 2017. 
  4. ^ "The noodle world beyond Maggi". Daily News and Analysis India. 2015-06-07. Retrieved 2016-08-01. 
  5. ^ a b Vijayaraghavan, Kala (July 25, 2015). "Capital Foods' brand Chings's Secret exits noodles market". Economic Times. Retrieved 2016-08-01. 
  6. ^ Ashok Prasad. "Indian companies target children to push green messages ... and sell products". The Guardian. Retrieved 2016-08-01. 
  7. ^ "Ching's and Ranveer Singh look to 'bajao' hunger in India". Campaignindia.in. 2015-05-26. Retrieved 2016-08-01. 
  8. ^ "After Maggi, Ching's fails quality test". The Times of India. 2015-06-16. Retrieved 2016-08-01. 

External links[edit]