This is a good article. Click here for more information.

Chipotle Mexican Grill

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Chipotle Mexican Grill, Inc.
Traded as NYSECMG
S&P 500 Component
Industry Restaurants
Founded July 13, 1993; 22 years ago (July 13, 1993)[1]
Founder Steve Ells
Headquarters Denver, Colorado, US
Number of locations
1,800 (2015)[citation needed]
1,700 (2014)[2]
Area served
United States, Canada, United Kingdom, Germany, France
Key people
Steve Ells (Chairman and Co-CEO)
Revenue Increase US$3.21 billion (2013)[3][4]
Increase US$455.865 million (2012)[5]
Increase US$327.4 million (2013)[3][4]
Total assets
  • Increase US$ 2.00928 billion (2013)[6]
  • Increase US$ 1.668667 billion (2012)[6]
Total equity Increase US$1.245 billion (2012)[5]
Owner ANGR Holdings
Number of employees
45,200 (2013)[3][4]
Divisions ShopHouse Southeast Asian Kitchen

Chipotle Mexican Grill, Inc. (/ɨˈptl/)[7] is a chain of restaurants in the United States, United Kingdom,[8] Canada,[9][10] Germany,[11] and France,[12] specializing in Mission burritos and tacos. Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper.[13]

The company has released a mission statement called Food with Integrity, which highlights its efforts in using organic ingredients,[7] and serves more naturally raised meat than any other restaurant chain.[14] Chipotle is one of the first chains of fast casual dining establishments.[15]

Founded by Steve Ells in 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. By the time McDonald's fully divested itself from Chipotle in 2006,[16] the chain had grown to over 500 locations. In fall 2015, Chipotle expanded its mobile strategy through delivery partnerships with tech startups like Tapingo, a delivery service that targets college campuses.[17]

With more than 1700 locations, Chipotle had a net income in 2013 of US$327.4 million and a staff of more than 45,000 employees as reported in a 2015 CNN Money syndicated report via WTVR.[2][3][4]


The first Chipotle near the campus of the University of Denver

Founder Steve Ells attended the Culinary Institute of America in Hyde Park, New York. Afterward, he became a line cook for Jeremiah Tower at Stars in San Francisco.[18] There, Ells observed the popularity of the taquerías and San Francisco burritos in the Mission District. In 1993, Ells took what he learned in San Francisco[19] and opened the first Chipotle in Denver, Colorado at 39°40′42″N 104°58′04″W / 39.67834°N 104.967682°W / 39.67834; -104.967682 (First Chipotle Mexican Grill location), in a former Dolly Madison Ice Cream Store near the University of Denver campus using an $85,000 loan from his father.[16] Ells and his father calculated that the store would need to sell 107 burritos per day to be profitable. After one month, the original restaurant was selling over 1,000 burritos a day.[20] The second store opened in 1995 using Chipotle's cash flow, and the third was opened using an SBA loan. To fund more growth, Ells' father invested $1.5 million. Afterwards, Ells created a board of directors and business plan, raising an additional $1.8 million for the company.[21] Ells had originally planned to use funds from the first Chipotle to open a fine-dining restaurant, but instead focused on Chipotle Mexican Grill when the restaurants saw success.[22][23]

In 1998, the first restaurant outside of Colorado opened in Kansas City, Missouri.[24] The company opened its first location in Minnesota by opening near the campus of the University of Minnesota in Minneapolis in March 1999.[25]

In 1998, McDonald's made an initial minority investment in the company. By 2001, the company had grown to be Chipotle's largest investor.[16] The investment from McDonald's allowed the firm to quickly expand, from 16 restaurants in 1998 to over 500 by 2005.[26] On January 26, 2006, Chipotle made its initial public offering (IPO) after increasing the share price twice due to high pre-IPO demand. In its first day as a public company, the stock rose exactly 100%, resulting in the best U.S.-based IPO in six years, and the second-best IPO for a restaurant after Boston Market. The money from the offering was then used to fund new store growth.[27]

In October 2006, McDonald's fully divested from Chipotle.[28] This was part of a larger initiative for McDonald's to divest all of its non-core business restaurants – Chipotle, Donato's Pizza, and Boston Market – so that it could squarely focus on the main McDonald's chain.[29] McDonald's invested approximately $360 million into Chipotle, and took out $1.5 billion.[21] The company currently trades on the New York Stock Exchange.[20]

Competitors in the fast-casual Mexican market include Qdoba Mexican Grill, Moe's Southwest Grill, Rubio's Fresh Mexican Grill, Panchero's Mexican Grill, Freebirds World Burrito, and Baja Fresh.[30] In a list of fastest-growing restaurant chains in 2009, Chipotle was ranked eighth, based on increases in U.S. sales over the past year,[31] and in 2010 Chipotle was ranked third.[32] Consumer Reports ranked Chipotle as the best Mexican fast-food chain in 2011.[33] The company serves approximately 750,000 customers per day.[34]

In December 2010, Chipotle hired chef Nate Appleman to develop new cuisine. Appleman has won Rising Star Chef from the James Beard Foundation, was named "Best New Chef" by Food & Wine magazine, and competed on The Next Iron Chef.[35]

In 2010, U.S. Immigration and Customs Enforcement (ICE) audited Chipotle's Minneapolis restaurants, and found that some employees had been hired using fraudulent documents. In December, Chipotle fired 450 employees from its Minneapolis restaurants as a result of the audit, resulting in protests by local groups.[36][37] In February 2011, ICE expanded the audit to include 60 restaurants in Virginia and Washington, D.C,[38] which resulted in 40 workers being fired. In April 2011, the criminal division of the Attorney General's office in Washington, D.C., joined the case, and ICE agents began interviewing employees at 20–25 restaurants in other locations such as Los Angeles and Atlanta.[39] In response to the government investigations, Chipotle hired former director of ICE Julie Myers Wood and high-profile attorneys Robert Luskin and Greg Craig.[40] In addition, a Mexican citizen is suing Chipotle for "mental anguish and suffering", claiming racial and national discrimination because a Minnesota restaurant allegedly refused to acknowledge his Mexican passport as a valid identification for an alcohol purchase.[41]

In 2011, Steve Ells was a judge for the TV show America's Next Great Restaurant and investor of ANGR Holdings, the company that will be running the winning concept's restaurants. Chipotle has agreed to purchase Ells' investment in ANGR at his cost, provide support for ANGR operations, and invest a total of $2.3 million in cash contributions.[42]

On December 18, 2013, the company revealed that it had opened its first fast-food pizza chain in Denver back in May 2013. According to The Associated Press, Chipotle partnered with a local full-service restaurant called Pizzeria Locale to create a fast-food version of the eatery, keeping its name. The company plans to open at least two more pizzerias in the Denver area.[43]

In April 2014, Chipotle announced an increase in menu prices for the first time in nearly three years, due to increasing costs for steak, avocados, and cheese. The price increase is expected to be rolled out from the end of second quarter of 2014 until the end of the third quarter.[44]

The second Chipotle Mexican Grill location in London, located on Baker Street

International expansion[edit]

According to an article in The Motley Fool, Chipotle had 17 locations outside of the United States by October 2014 with the majority in Canada and the UK and was in the process of opening more locations.[45]

In August 2008, Chipotle opened its first location outside of the United States in Toronto.[10] The second location in Toronto and Canada was not opened until 2010.[46] The first Canadian location outside of Toronto area was open in Vancouver in December 2012.[47] Except for the single location in Vancouver, all Canadian locations were within the Toronto area at the end of 2014.

Chipotle has expanded to Europe, with the first European restaurant opened in May 2010 in London.[8][48][49] A second location open in London in September 2011.[50] The following year, three addition location were quickly opened in the London area.[51] After this growth spurt, the rate of further expansion in London slowed greatly with the sixth location appearing in 2013[52] and the seventh in June 2015.[53] Although Chipotle blames the slow growth in the UK on the British unfamiliarity with Mexican Foods, several locally owned burrito chains had opened locations across the UK during the same time period.

A location first opened in Paris in France in May 2012[12][54] and Frankfurt in Germany in August 2013.[11][55]

Expansion in France was much slower than that in the UK or Canada, with a second location in Paris opening in 2013[56] and a third location in 2014.[57] At 7,000 square feet, the restaurant at La Défense is currently, as of 2015, the largest Chipotle location in the world while a typical Chipotle restaurant is usually between 2,200 and 2,500 square feet.[58]

By February 2013, there were only 10 locations outside of the United States with five locations in Toronto, four locations in London, and one in Paris.[59] The rate of overseas expansion was slower than expected.[46] Many of the press reviewers thought that the food was overpriced for their area.[12][55]

Operation and distribution[edit]

All of Chipotle's restaurants are company-owned, rather than franchised.[60] As of December 2012, 1430 restaurants have since opened throughout the United States and Canada, with locations in 43 states, Ontario, British Columbia, and the District of Columbia.[61][62] Founder Steve Ells serves as chairman and co-chief executive officer,[63] and has a 1.25% stake in the company.[64]

ShopHouse Southeast Asian Kitchen[edit]

In September 2011, Chipotle opened an Asian fast-casual concept restaurant named ShopHouse Southeast Asian Kitchen in Washington, D.C.[65] The company has said the new restaurant "would follow the Chipotle service format and its focus on 'food with integrity' in ingredients."[66] Chipotle's plan was to start with only one store, and see how the restaurant works out before expanding the concept.[67] ShopHouse Southeast Asian Kitchen features "cuisine inspired by Thai, Malaysian and Vietnamese cuisines"[68] served in bowls or initially as banh mi sandwiches.[54] The sandwiches were quickly dropped a few months later[69] after receiving mostly negative reviews on the quality of bread that was being used[70] and ShopHouse's inability to find a dependable supplier of decent bread.[71]

In 2014, Motley Fool noted that Chipotle was expanding the ShopHouse concept rather slowly when compared with the expansion of Noodles & Company during the same time period.[72] A writer for MarketWatch commented in 2015 that some of the procedures that Chipotle had developed for providing affordable quality burritos quickly "may not work with other cuisines".[73] As of 2015, there have been, on average, three new ShopHouses opened each year, while 150 new Chipotles were opened annually during the same time period, or nearly three opens per week.[71]

As of April 2015, there are four ShopHouse locations in D.C., three in the D.C. suburbs of Maryland, and three in Los Angeles County, California.[74]

The ShopHouse concept was primarily developed by Chipotle's director of concept development Tim Wildin, who was born in Bangkok and spent all of his childhood summers there.[citation needed] Wildin had been working in the marketing department at Chipotle and realized that if he could follow Chipotle’s business model and combine it with his knowledge of traditional Southeast Asian cuisine, he could bring the taste of his homeland to the American masses.[citation needed] Culinary manager Nate Appleman was responsible for developing some recipes and the procedures to produce the final product. Wildin was responsible with the look of the facilities, the locations of the restaurants, and marketing. [75][76][77][78]

Corporate management[edit]

Chipotle’s team includes a residing corporate office of managers and its board of directors. Members of both teams are appointed to serve on committees: audit, compensation, and nominating and corporate governance. The top management team consists of the co-Chief Executive Officers, the Chief Financial Officer, the Chief Development Officer, and the Chief Marketing Officer. Seven individuals currently sit on the board of directors: Steve Ells, Montgomery Moran, Patrick Flynn, Albert Baldocchi, Neil Flanzraich, Darlene Friedman, and John Charlesworth.[79]


The labor-market research firm Glassdoor reported that Steve Ells earned $29 million in 2014, versus a median of $19,000 for Chipotle's workers, making the CEO-to-worker pay ratio 1522:1 .[80]

Field team[edit]

The field team are the employees who work closely with but not directly within specific restaurants. The field support system includes apprentice team leaders (step up from restaurateurs), team leaders or area managers, team directors and regional directors (not atypical for them to oversee more than fifty locations).[81] Because Chipotle does not franchise, all restaurants are corporately owned. Thus, whenever Chipotle is in the process of launching a new location, the field team hires a new general manager and trains them at a current location so that they will be ready for the new location when it opens for business. The corporate office takes care of finding and funding new locations as well.[82]


Chipotle's menu consists of four items: burritos, bowls, tacos, and salads. The price of each item is based on the choice of chicken, pork carnitas (available only in some locations),[83][84] barbacoa, steak, tofu-based "sofritas",[85][86] or vegetarian (with guacamole). Additional optional toppings include rice, beans, four types of salsa, sour cream, cheese, or lettuce.[87][88] When asked in 2007 about expanding the menu, Steve Ells said, "[I]t's important to keep the menu focused, because if you just do a few things, you can ensure that you do them better than anybody else."[89] Chipotle also offers a children's menu.[90][91] Most restaurants sell beer and margaritas in addition to soft drinks and fruit drinks.[92]

The majority of food is prepared in each restaurant. Some exceptions are the beans and carnitas, which are prepared at a central kitchen in Chicago, Illinois.[93] None of the restaurants have freezers, microwave ovens, or can openers.[94]

Chicken Burrito Bowl

The chain experimented with breakfast foods at two airports in the Washington (D.C.) metropolitan area but decided against expanding the menu in that direction.[95][96][97] Starting in 2009, selected restaurants had offer a pozole soup,[98][99][100] which has since been discontinued.

In June 2015, Chipotle began test marketing a pork and chicken chorizo-type sausage as a new protein option at selected locations in the Kansas City area.[101][102][103] Some food writers have expressed their health related concerns over the protein's relatively high sodium content since a 4-ounce serving contains 293 calories and 803 milligrams of sodium[104] while the American Heart Association’s recommended daily amount is less than 1,500 milligrams of sodium.[105] In contrast, the protein options with next highest sodium contents are Barbacoa with 530 milligrams and sofritas with 555 milligrams.[104] An earlier version on the Mexican sausage was tested in Denver and New York City in 2011,[106] but that test was terminated when that version of the sausage was perceived as looking too greasy.[107]

Chipotle accepts fax orders, and in 2005 the company added the ability to order online from their website. For both online and fax orders, customers proceed to the front of the line to pay for pre-ordered food.[108] In 2009, Chipotle released an app for the iPhone that allows users to find nearby Chipotle locations, place an order, and prepay with a credit card.[109] In 2013, Chipotle released an Android app that allows users to locate nearby Chipotle locations, place an order, prepay with a credit or gift card, and access favorites and recent orders.[110][111]


In 2003, a Center for Science in the Public Interest report stated that Chipotle's burritos contain over 1,000 calories, which is nearly equivalent to two meals' worth of food.[112][113] MSNBC placed the burritos on their list of the "20 Worst Foods in America" because of their high caloric content and high sodium.[114] When a burrito with carnitas, rice, vegetables, cheese, guacamole, and salsa was compared with a typical Big Mac, the burrito had more fat, cholesterol, carbohydrates, and sodium than the Big Mac, but it also had more protein and fiber.[115] The restaurant has also received praise – included the restaurant in its list of the "Healthiest Fast Food Restaurants".[116]

Chipotle's vegetarian options include rice, black beans, fajita vegetables (onions and bell peppers), salsa, guacamole and cheese.[117] All items other than the meats, cheese, sour cream, and honey vinaigrette dressing are vegan.[117] As of late 2013, Chipotle developed a new cooking strategy for the pinto beans, eliminating the bacon and making them vegetarian and vegan-friendly.[118] The cheese is processed with vegetable-based rennet in order to be suitable for vegetarians.[117] In April 2010, Chipotle began testing a vegan "Garden Blend" option, which is a plant-based meat alternative marinated in chipotle adobo, at six locations in the U.S.[119][120] The flour tortillas used for the burritos and soft tacos and the chips are the only items that contain gluten.[117]

Food sourcing[edit]

In 1999, while looking for ways to improve the taste of the carnitas,[18] Steve Ells was prompted by an article written by Edward Behr to visit Concentrated Animal Feeding Operations (CAFOs).[121] Ells found the CAFOs "horrific", and began sourcing from open-range pork suppliers. This caused an increase in both the price and the sales of the carnitas burritos.[48]

In 2001, Chipotle released a mission statement called Food With Integrity, which highlighted Chipotle's efforts to increase their use of naturally raised meat, organic produce, and dairy without added hormones.[7] Chipotle only uses the leg and thigh meat from its chickens; the breast meat is sold to Panera Bread.[122]

Founder Steve Ells has testified before the United States Congress in support of the Preservation of Antibiotics for Medical Treatment Act, which aims to reduce the amount of antibiotics given to farm animals.[48][123]

Since 2006, the Coalition of Immokalee Workers (CIW), a Floridian farmworker organization, has protested Chipotle’s refusal to sign a Fair Food agreement, which would commit the restaurant chain to pay a penny-per-pound premium on its Florida tomatoes to boost tomato harvesters’ wages, and to only buy Florida tomatoes from growers who comply with the Fair Food Code of Conduct.[124] In 2009, the creators of the documentary film Food, Inc. (along with 31 other leaders in the sustainable food movement) signed an open letter of support for the CIW’s campaign, stating that, “If Chipotle is sincere in its wishes to reform its supply chain, the time has come to work with the Coalition of Immokalee Workers as a true partner in the protection of farmworkers rights.”[125] In September 2009, Chipotle announced that it would sidestep partnership with the CIW and instead work directly with East Coast Growers and Packers to increase wages for its tomato pickers.[126] CEO Steve Ells has framed the dispute as a fundamental issue of control, stating that, “the CIW wants us to sign a contract that would let them control Chipotle's decisions regarding food in the future."[127] In October 2012, Chipotle Mexican Grill signed an agreement with the CIW and became the 11th company to join the organization's Fair Food Program.[128]

In January 2015, Chipotle pulled carnitas from its menu in a third of its restaurants; company officials cited animal welfare problems at one of the suppliers, found during a regular audit, as the reason.[83] Subsequently, a false rumor spread online claiming it was done to appease Muslims who consider pork to be unclean, leading to some protests on social media.[129] The company still uses antibiotic free steak in its restaurants, despite during the summer of 2013 being forced to use "regular" beef for a short period of time;[130] Roberto Ferdman of The Washington Post noted that these supply problems are at odds with Chipotle's stated mission to sell "food with integrity", a mission Ferdman says might be "untenable".[83]

Also in 2015, Chipotle stopped using GMO corn and soy bean in their foods, claiming to be the first nationwide restaurant to cook completely GMO free.[131]

Incidents of foodborne illnesses[edit]

Although Chipotle does not have any more problems with foodborne illnesses than any other large restaurant chain, it does receive a larger exposure to pathogens received from their food suppliers because Chipotle serves a large quantity of raw vegetables on a daily basis.

In 2008, Chipotle was implicated in a norovirus outbreak in Kent, Ohio, where over 400 people became ill after eating at a Chipotle restaurant.[132]

Another norovirus outbreak was confirmed to have occurred in August 2015 at a Simi Valley, California location in which 80 customers and 18 employees reported becoming ill.[133][134] Ventura County health inspectors found various health violations during two inspections following the outbreak report. Despite those violations, the restaurant passed both inspections.[133]

At almost the same time as the Simi Valley norovirus outbreak, Minnesota health officials confirmed a Salmonella outbreak that affected 17 Minneapolis-area Chipotle restaurants in mid-August 2015. The source of the outbreak was traced back to contaminated tomatoes that were grown in Mexico.[135][136]

In October 2015, at least 22 persons were reported to have gotten sick after eating at several different Chipotle locations in the states of Washington and Oregon. At that time, an epidemiologist for the Washington Health Department said the culprit appeared to be a Shiga toxin-producing E. coli bacterium, but they were still waiting the outcome of several laboratory tests before they can give a definitive result.[137][138][139] As a precaution, Chipotle had closed 43 stores in Washington and Oregon pending the results and recommendations of the involved health authorities. On November 5, the U.S. Centers for Disease Control and Prevention (CDC) had reported that the number of persons reported ill had risen to 40 known cases and that the bacteria samples taken from 7 infected persons in Washington and 3 persons in Oregon states were confirmed to be infected by the same strain of E. coli, the Shiga toxin-producing STEC O26 strain, as determined by DNA fingerprinting.[140] At least 12 persons required hospitalization, but no fatalities. Health authorities are still trying to trace the exact source of the bacterial contamination, but currently suspect fresh produce.[141]

On November 12, the CDC increased the number of known cases to 50, the number of persons requiring hospitalization to 14, and the number of DNA fingerprint confirmations to 33.[142] Through a match via Pulsenet, the DNA fingerprint also matched a recent case in Minnesota, but the ill person did not eat a Chipotle. The source of the bacteria infection still had not yet been determined at the time of the report released by the CDC and the CDC is trying to use the more definitive, but more time consuming whole genome sequencing procedure to see if they are able to determine the relationships between all of the STEC O26 cases. In the meantime, Chipotle reopened the closed restaurants on November 11 after disposing all of the food within the closed facilities and deep cleaning those facilities.[143]

On November 20, the CDC reported that the number of STEC O26 cases, as determined by DNA fingerprinting, had increased to 45 with 16 persons requiring hospitalization and the total number states being affected had increased to six.[144] Besides Oregon and Washington, new cases were reported in the states of Minnesota, California, New York, and Ohio.[145] 43 out of 45 of the affected individuals had reported that they had eaten at a Chipotle in the week before they had became sick.

The price of shares for Chipotle stock dropped a further 12% immediately after the CDC had issued their update on November 20.[146] Share prices had been dropping since the initial announcement of the e coli outbreak in late October with investors unsure if the drop in share prices just a temporary aberration and that Chipotle management is handling the incident as well as they could.

Advertising and publicity[edit]

People line up outside a Chipotle in East Lansing, Michigan during a "Free Burrito Day"

In the past, Chipotle mainly relied on billboards, radio ads, and word-of-mouth to advertise.[28] In 2012, Chipotle aired its first nationally televised commercial during the 54th Grammy Awards ceremony.[147] In 2010, the company initiated an ad campaign that mocks advice given to Chipotle by advertising agencies.[148] Chipotle has run many promotions giving out free food to potential customers, especially when opening a new store. Stores also give out free burritos on certain holidays; for instance, on Halloween, some locations have had promotions in which free burritos are given to people who come dressed as a burrito. Chipotle gave away free burritos to reporters during the 1997 trial of Timothy McVeigh, which took place in Chipotle's hometown of Denver.[149] In addition, stores offered free burritos to those displaced by Hurricane Katrina.[150] Chipotle received attention when Ozzy Osbourne's reality show The Osbournes featured the company's burritos heavily.[27] Chipotle was also mentioned throughout the "Dead Celebrities" episode of the television series South Park.[151] For Halloween 2010, Chipotle announced that customers dressed as a processed food product would receive a burrito for $2. The event was part of a $1 million fundraiser for Jamie Oliver's Food Revolution called "Boorito 2010: The Horrors of Processed Food."[152] For "Boorito 2011", customers dressed in costumes "inspired by family farms" will receive a menu item for $2, with proceeds from the promotion going to The Chipotle Cultivate Foundation and Farm Aid. The promotion is aimed to increase awareness of family farms.[153] Also in support of family farms, Chipotle released music videos of Karen O of the Yeah Yeah Yeahs and Willie Nelson.[154] On September 12, 2013, Chipotle released an animated short called The Scarecrow with a companion mobile video game; both feature a narrative heavily critical of industrial farming but little in the way of direct marketing for the chain.[155] The short features a cover of "Pure Imagination," from "Willy Wonka and the Chocolate Factory," sung by Fiona Apple.[156] It was named one of the worst advertisements of 2013 by the Wall Street Journal.[157]

In 2011, Chipotle created the "Farm Team", which is a rewards program available only by invitation from restaurant managers. The Farm Team members have access to a special Chipotle website, where members can earn rewards, i.e. free food and T-shirts. The site offers members to, "learn where Chipotle’s food comes from, take quizzes and polls, play games and watch videos about the company."[158] In April 2014, the Farm Team program was shut down.[159]

Founder Steve Ells was a judge for the NBC reality television series, America's Next Great Restaurant; Chipotle offered a buy one get one free deal in conjunction with the show.[160] The show featured an episode where contestants worked in a Chipotle restaurant for a day.[161]

Chipotle sponsors Team Garmin-Barracuda (formerly Team Garmin-Chipotle, Team Garmin-Slipstream, Team Garmin-Transitions and Team Garmin-Cervélo) of the International Cycling Union,[162][163] and is an official team partner of the Boston Celtics,[164] and the Boston Bruins.[165] In June 2009, Chipotle sponsored free screenings of Food, Inc., a film that criticizes the corporate food industry. Founder Steve Ells stated that he hoped the film would make customers appreciate Chipotle's Food With Integrity policy.[166] From May until September 2009, Chipotle ran a contest on, a microsite which had a competition for the best user-created audio and video presentations about different combinations of ingredients.[167][168] In July 2010, Chipotle began a campaign to support healthier lunch alternatives for students, in which money will be donated to The Lunch Box program based on how many spam E-mails consumers forward to a company E-mail address.[169] For Chipotle's 18 year anniversary, the company began wrapping its burritos in gold foil as part of a larger promotion to draw attention to its Food With Integrity mantra.[170] Also as part of the gold foil campaign, Chipotle is offering prizes for customer-created pictures of items wrapped in gold foil. Chipotle hired comedian Amy Sedaris to create a comedic how-to video on wrapping with gold foil, and spread the video using Twitter.[171] In March 2013, Chipotle pulled its sponsorship of a Boy Scouts of America event, citing that organization's ban on LGBT members.[172]

On February 17, 2014, Chipotle released the first webisode of a four-part series titled Farmed and Dangerous on[173] The comedy is a satire of "Big Ag" and "Big Food" practices, featuring the fictional megacorporation Animoil feeding cows petropellets, which are made directly from petroleum, instead of corn and soybeans, which rely on fertilizers produced through an energy-intensive industrial process. The process uses natural gas as a source of hydrogen.

Cup and bag from the "Cultivating Thought" series, featuring the work of Paulo Coelho and Augusten Burroughs

In 2014, Chipotle debuted their "Cultivate: Food, Ideas & Music Festival" in several cities across the nation. 2015 festivals are scheduled for Phoenix, Kansas City, and Minneapolis. Cultivate headlines of-the-moment bands and draws huge crowds to the free festival. In between band performances, attendees can enjoy food, drinks, activities, free samples from partners (such as Ben and Jerry's), and informational and interactive programs displaying Chipotle's responsible farming methods.[174]

Also in 2014, Chipotle introduced the "Cultivating Thought Author Series," in which notable contemporary writers and other personalities are invited to produce short pieces of work, designed to be read in two minutes, to be printed on Chipotle packaging, such as to-go bags and cups. The program was suggested and is curated by Jonathan Safran Foer.[175] Foer has contributed work to the program; other participating writers include Amy Tan, Paulo Coelho, Aziz Ansari, Walter Isaacson, Jeffrey Eugenides, Augusten Burroughs, Neil Gaiman, Julia Alvarez, Carlos Ruiz Zafon, and Barbara Kingsolver. Former participants include Toni Morrison, Malcolm Gladwell, Sarah Silverman, Michael Lewis, Bill Hader, Judd Apatow, George Saunders, Steven Pinker, and Sheri Fink.[176]


The exterior of a Chipotle in Durham, North Carolina

Architecturally, all Chipotle restaurants are built using most of the same materials (plywood, corrugated metal, stainless steel, exposed ductwork), although each store is unique.[18][177] The interiors have been described as having an "industrial, sheet metal look".[178] Chipotle has built restaurants using white ceramic tile instead of stainless steel, citing the relative ease of recycling white tile compared to steel.[179] It costs the company approximately $850,000 to open a new restaurant.[180] When the first Chipotle opened, Steve Ells asked his friend, sculptor Bruce Gueswel, to design the chairs and a styled Mayan king whose face was loosely based on that of civil rights leader Martin Luther King, Jr., a personal inspiration of Gueswel, for the restaurant. Both items were made from wood and metal. Gueswel has continued to design and build the art and chairs for all subsequent Chipotle restaurants.[181] Most Chipotle locations display a photograph of the original restaurant, which is near the University of Denver campus on Evans Avenue.[18] Instead of a photograph of itself, the original location has a photograph of the Dolly Madison Ice Cream that previously occupied the location. In 2010, Chipotle began opening "A Model" restaurants, which are smaller concept locations, citing the lower costs of development and occupancy.[182] Chipotle uses environmentally friendly packaging, with bowls made from recycled newsprint, unbleached tray liners, and napkins and cups made from postconsumer waste.[183]

Chipotle's architectural design team incorporates the principles of sustainable architecture in their projects. The "green" restaurant in Gurnee, Illinois features an on-site six kilowatt wind turbine, which generates about 10% of the restaurant's electrical needs. The Gurnee restaurant has received Platinum level LEED certification from U.S. Green Building Council.[184] A restaurant in Tulsa, Oklahoma, uses recycled drywall, low-VOC paint, and energy-efficient appliances.[185] A Chipotle restaurant in Austin, Texas was the first to receive a four-star rating from the city's Green Building Program.[186] Additionally, Chipotle has made arrangements to add solar panels to 75 of its restaurants.[184] Chipotle has contracted to clean its stores in New York City, NY and Long Island, with "plant-based, environmentally preferable cleaning supplies and technologies." The cleansers are readily biodegradable and non-toxic to humans or aquatic life.[187]

Chipotle was the defendant in a lawsuit for failure to comply with the Americans with Disabilities Act (ADA). Maurizio Antoninetti, a customer who used a wheelchair, claimed he was denied the "Chipotle Experience" because he was unable to see the food preparation. The case against the company was upheld in the 9th U.S. Circuit Court of Appeals,[188] and the U.S. Supreme Court declined to hear Chipotle's appeal, leaving the 9th Circuit's ruling intact.[189] Chipotle has "an official disability policy of bringing ingredients to the tables of diners with disabilities and doing tableside preparation." Chipotle is retrofitting restaurants affected by the ruling, replacing the walls in front of the food preparation area with lower ones or transparent panels. They are incorporating the new design elements into new restaurants.[188] The case was one of over twenty ADA-related lawsuits filed by Antoninetti, who died in 2011.[188][190]


  1. ^ Shambora, Jessica (2010-10-08). "Chipotle: Rise of a fast-food empire". CNN Money. Retrieved 2010-10-13. 
  2. ^ a b "Chipotle Mexican Grill might be a victim of its own massive growth". WTVR-TV. 2015-02-03. Retrieved 2015-03-03. 
  3. ^ a b c d Mathews, Brendan (2014-04-21). "Chipotle's Recipe for Success". The Motley Fool. Retrieved 2014-05-05. 
  4. ^ a b c d "Chipotle Investor Relations" (Press release). Chipotle. 2014-01-30. Retrieved 2014-05-05. 
  5. ^ a b "2012 Form 10-K, Chipotle Mexican Grill, Inc.". United States Securities and Exchange Commission. 2012-12-31. Retrieved 2013-02-12. 
  6. ^ a b "CHIPOTLE MEXICAN GRILL INC 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 5, 2014. 
  7. ^ a b c Barnes, Steve (2009-11-05). "Integrity is key to Chipotle brand". Times Union (Albany). Retrieved 2009-11-05. 
  8. ^ a b "Chipotle opens restaurant in London, its 1st in EU". Denver Business Journal. 2010-05-10. Retrieved 2010-05-10. 
  9. ^ "2008 Annual Report for Chipotle Mexican Grill". December 31, 2008. 
  10. ^ a b DeMontis, Rita (2008-08-13). "Come on down to Life Square for free burittos". Toronto Sun. p. 40. Retrieved 2014-11-16. 
  11. ^ a b "Chipotle Mexican Grill eröffnet in der Skyline Plaza" [Chipotle Mexican Grill opened in the Skyline Plaza]. Genuss Magazin Frankfurt (in German). 2013-06-06. Retrieved 2014-11-16. 
  12. ^ a b c Pham, Anne-Laure (2012-05-31). "On a testé le premier Chipotle à Paris 9e" [We tested the first Chipotle in Paris 9th]. L'Express (France) (in French). Retrieved 2014-11-16. 
  13. ^ "Online Etymology Dictionary". Retrieved 2015-06-03. 
  14. ^ Hesser, Amanda (2010-06-10). "Country Natural Beef goes mainstream with Chipotle partnership". Sustainable Business Oregon. Retrieved 2010-06-11. 
  15. ^ Jennings, Lisa (2006-07-17). "Mexican fast-casual chains revamp offerings as parents mull spinoffs". Nations Restaurant News. Retrieved 2009-04-02. [dead link]
  16. ^ a b c Brand, Rachel (December 23, 2006). "Chipotle founder had big dreams". Rocky Mountain News. Archived from the original on 2008-04-03. Retrieved 2008-06-28. 
  17. ^ Malcolm, Hadley (September 1, 2015). "Chipotle will start delivering to 40 college campuses this fall". USA Today. Retrieved September 1, 2015. 
  18. ^ a b c d Parrish, Marlene (2007-05-20). "Fresh and fast: Chipotle Mexican Grill chain buys from family farms". Pittsburgh Post-Gazette. Retrieved 2009-09-14. 
  19. ^ Biondich, Sarah (2008-02-06). "Food with Integrity". Express Milwaukee. Retrieved 2009-09-14. 
  20. ^ a b Forgrieve, Janet (2006-01-27). "Founder shines as shares hit $45.1 million". Rocky Mountain News. Archived from the original on 2007-07-05. Retrieved 2009-12-15. 
  21. ^ a b Hefferman, Margaret (2010-09-15). "Chipotle Grill’s Secret Ingredient: Obsession". CBS News. Retrieved 2014-11-20. 
  22. ^ Debaise, Colleen (2009-09-17). "Starting Chipotle From Scratch". Wall Street Journal. Retrieved 2009-09-18. 
  23. ^ Cohen, Arrianne (2008-03-20). "Ode To A Burrito". Fast Company. Retrieved 2009-12-15. 
  24. ^ Trollinger, Amy (1998-02-08). "Big Burritos are Coming to Kansas City". Kansas City Business Journal. Retrieved 2014-11-20. 
  25. ^ Franklin, Jennifer (1999-02-28). "Chipotle Grill plans local debut: There's room for all, competitors say". Minneapolis/St. Paul Business Journal. 
  26. ^ "McDonald's plans to reduce ownership of Chipotle Mexican Grill". 2006-04-27. Archived from the original on 2011-07-07. Retrieved 2009-09-14. 
  27. ^ a b Forgrieve, Janet (2006-01-27). "Feeding frenzy". Rocky Mountain News. Archived from the original on February 18, 2006. Retrieved 2009-09-14. 
  28. ^ a b "Burrito Buzz—And So Few Ads". BusinessWeek. 2007-03-12. Archived from the original on 2012-01-10. Retrieved 2009-09-14. 
  29. ^ Laurent, Lionel (2008-02-22). "McDonald's Serves Up Another Sale". Forbes. Retrieved 2009-10-05. 
  30. ^ Jarman, Max (2010-01-05). "Fresh-Mex restaurants expand outlets in Valley". The Arizona Republic. Retrieved 2010-01-05. 
  31. ^ "Two Colorado restaurant chains on 10-fastest-growing list". Denver Business Journal. 2010-03-25. Retrieved 2010-04-05. 
  32. ^ Brandau, Mark (2011-03-14). "The fastest-growing restaurant brands". Nation's Restaurant News. Retrieved 2011-03-16. (subscription required (help)). 
  33. ^ "Four big names lose". Consumer Reports. August 2011. Retrieved 2011-07-01. 
  34. ^ Lean, Lucy (2010-07-06). "Fast Food Using Slow Food?: Talking With Chipotles' Steve Ells". LA Weekly. Retrieved 2015-07-25. 
  35. ^ Strand, Oliver (2010-12-14). "Nate Appleman, Rising Star, Turns Up in a Chipotle". The New York Times. Retrieved 2010-12-16. 
  36. ^ Baertlein, Lisa (2011-02-17). "Chipotle fired 450 after Minn. immigration audit". Reuters. Retrieved 2011-02-22. 
  37. ^ Jargon, Julie (2011-01-21). "Chipotle Faces Protesters After Firings Over Audit". Wall Street Journal. Retrieved 2011-01-27. 
  38. ^ Li, Shan (2011-02-04). "Chipotle chain targeted for federal immigration audits". Los Angeles Times. Retrieved 2011-02-09. 
  39. ^ Jordan, Miriam (2011-05-04). "Chipotle Hiring Probe Expands". Wall Street Journal. Retrieved 2011-05-24. 
  40. ^ Milliken, Mary; Baertlein, Lisa & Smith, Erin Geiger (2011-06-17). "Exclusive: Chipotle hires A-list lawyers for immigration probe". Reuters. Retrieved 2011-06-21. 
  41. ^ Stempel, Jonathan (2011-05-10). "Chipotle rejects Mexican passport as ID – lawsuit". Reuters. Retrieved 2011-05-25. 
  42. ^ Hubbard, Sonya (2011-04-07). "Expanding the Chipotle empire…". Footnoted. Morningstar, Inc. Retrieved 2011-04-27. 
  43. ^ "Chipotle Expands Into Pizza Business". Moneynews. Associated Press. 2013-12-18. Retrieved 2013-12-18. 
  44. ^ Baertlein, Lisa (2014-04-17). "Chipotle raising prices as steak, avocados, cheese costs rise". Reuters. 
  45. ^ Bowman, Jeremy (2014-10-17). "Why Chipotle Mexican Grill Stock Looks Like A Great Long Term Investment". The Motley Fool. 
  46. ^ a b Milstead, David (2010-08-16). "Chipotle Mexican Grill shares are a bit too spicy". The Globe and Mail. 
  47. ^ Korstrom, Glen (2012-12-13). "Chipotle opens first Vancouver restaurant". Business in Vancouver. Retrieved 2014-11-16. 
  48. ^ a b c Kaplan, Melanie D.G. (2010-04-12). "Chipotle founder: Why grass-fed animals make a better burrito". SmartPlanet. Archived from the original on 2011-08-09. Retrieved 2010-04-12. 
  49. ^ Thompson, James (2010-06-05). "A triple helping of American fast food: Three major US restaurant chains are launching in the UK, but do British consumers have the appetite?". The Independent. Retrieved 2014-11-16. 
  50. ^ Paskin, Becky (2 September 2011). "Mexican restaurant chain Chipotle opens second UK site". BigHospitality. 
  51. ^ Nicholls, Luke (13 March 2012). "Chipotle to open third, fourth and fifth restaurants in London". BigHospitality. 
  52. ^ Eversham, Emma (20 September 2012). "Chipotle to open sixth London restaurant". BigHospitality. 
  53. ^ Witts, Sophie (13 April 2015). "Chipotle opening seventh London site". BigHospitality. 
  54. ^ a b "Chipotle Mexican Grill Inc. Reports Operating Results (10-Q)". GuruFocus. 2011-10-21. Retrieved 2011-11-17. 
  55. ^ a b Caldart, Isabella (2013-10-14). "Die Burritos erobern Frankfurt" [The burritos conquer Frankfurt]. Genuss Magazin Frankfurt (in German). Retrieved 2014-11-16. 
  56. ^ "Chipotle ouvre un restaurant au centre commercial Beaugrenelle" [Chipotle opened a restaurant at the Beaugrenelle shopping center]. fastandfood (in French). October 15, 2013. 
  57. ^ Majoube, Ulla (December 27, 2014). "Le plus grand restaurant Chipotle au monde ouvre fin mars à la Défense" [The biggest Chipotle restaurant in the world opens in late March on la Défense]. L'Express (in French). 
  58. ^ "Paris to become home to biggest Chipotle restaurant in world". Malay Mail. March 5, 2014. 
  59. ^ "Rising Food And Expansion Costs Could Weigh On Chipotle's Earnings". Forbes. 2013-02-05. 
  60. ^ "Chipotle chalks up successby defying fast-food gospel". St. Petersburg Times. 2007-11-24. Retrieved 2009-11-04. 
  61. ^ "2010 Form 10-K, Chipotle Mexican Grill, Inc.". United States Securities and Exchange Commission. 2010-12-30. p. 22. Retrieved 2011-02-26. 
  62. ^ "Chipotle Mexican Grill posts higher 1Q profit". Bloomberg Businessweek. 2011-04-20. Retrieved 2011-04-21. 
  63. ^ "Chipotle Mexican Grill, Inc. Announces Third Quarter 2009 Results". Reuters. 2010-10-22. Retrieved 2009-10-26. 
  64. ^ Reklaitis, Victor (2010-11-02). "Chipotle's Steve Ells Fine-Tunes Fast Food". Investor's Business Daily. Retrieved 2010-11-22. 
  65. ^ Aristotle Munarriz, Richard (2011-09-28). "Test-Driving Chipotle's New ShopHouse Eatery". Fox Business Network. Retrieved 2011-10-20. 
  66. ^ Jennings, Lisa (2010-11-03). "Chipotle to open Asian fast-casual concept". Nation's Restaurant News. Retrieved 2010-11-08. 
  67. ^ Anderson, Mark (2010-11-08). "Chipotle to serve up Asian eatery". Sacramento Business Journal. Retrieved 2010-11-09. 
  68. ^ Morrison, Maureen (2011-05-16). "Table Set for Fast-Casual Asian Invasion". Advertising Age. Retrieved 2011-05-24. 
  69. ^ Sidman, Jessica (2012-08-14). "ShopHouse Says Bye-Bye to Banh Mi". Washington City Paper. 
  70. ^ Spiegel, Anna (2011-09-16). "ShopHouse Southeast Asian Kitchen Makes Its Debut: The Asian-themed Chipotle spinoff—the first of its kind—brings customizable noodle bowls, rice bowls, and banh mi to DC’s Dupont Circle.". Washingtonian (magazine). 
  71. ^ a b McKeever, Amy (2012-09-14). "Nate Appleman and Tim Wildin on ShopHouse's Constant Evolution and Expansion Plans". Eater Washington DC. 
  72. ^ Koslosky, John-Erik (2014-03-04). "Why Chipotle Should Be in No Rush to Expand ShopHouse". The Motley Fool. 
  73. ^ Passy, Charles (2015-07-26). "10 things Chipotle won’t tell you". MarketWatch. 
  74. ^ "Locations". ShopHouse Southeast Asian Kitchen. Retrieved 2015-04-11. 
  75. ^
  76. ^
  77. ^
  78. ^
  79. ^ "Chipotle Mexican Grill CMG". BusinessWeek. 2012-10-17. Retrieved 2012-10-17. 
  80. ^ Dr. Andrew Chamberlain. Aug 25. 2015 EO to Worker Pay Ratios: Average CEO Earns 204 Times Median Worker Pay. .
  81. ^ "2011 Form 10-K Chipotle Mexican Grill, Inc.". SEC. 2011-12-31. Retrieved 2012-10-19. 
  82. ^ Hitt, Michael A. (2012). Strategic Management Cases: Competitiveness and Globalization (tenth ed.). Cengage Learning. ISBN 9781133495246. 
  83. ^ a b c Ferdman, Roberto A. (2015-01-14). "Why Chipotle’s pork problem is a bad sign for its future". Washington Post. Retrieved 2015-03-04. 
  84. ^ Young, Jessica Bryce (2015-04-09). "Pulled pork: Hundreds of Chipotle restaurants remove carnitas from the menu — UPDATED". Retrieved 2015-04-13. 
  85. ^ Dean, Tommy (2013-06-06). "Chipotle’s Vegan Sofritas Now Served in All of CA". VegNews. Retrieved 2013-07-11. 
  86. ^ "Vegans and Carnivores Unite". Chipotle Mexican Grill. Archived from the original on 2015-04-08. Retrieved 2015-04-13. Try our new braised tofu sofritas at all Chipotle locations. 
  87. ^ Jones, Robin (2006-04-25). "Chipotle Mexican Grill in Cerritos". Los Angeles Daily News. Retrieved 2009-09-25. 
  88. ^ "Chipotle – Ingredients". Chipotle Mexican Grill. Retrieved 2008-04-13. 
  89. ^ "Chipotle: Fast Food with 'Integrity'". Businessweek. 2007-02-16. Retrieved 2009-09-14. 
  90. ^ Benson, Brian (2009-09-24). "Chipotle to offer free kid's meals at local restaurants". Retrieved 2009-12-16. 
  91. ^ Cicero, Karen (March 2015). "20 Best Kids-Menu Dishes". Parents. Retrieved 2015-04-13. 
  92. ^ Halpern, Steven (2010-04-09). "Chipotle Mexican (CMG): Grilled Gains in 'Fast-Casual'". BloggingStocks. Retrieved 2010-04-21. 
  93. ^ Hesser, Amanda (2005-02-27). "The Way We Eat". New York Times Magazine. Retrieved 2007-04-25. 
  94. ^ Carter, Ryan (2008-12-10). "Chipotle Mexican Grill to open Friday". Record Herald. Retrieved 2010-11-08. 
  95. ^ Andrews, Elyse (2010-05-08). "Ignore the News, Listen to the Market". Cabot Investing Advice. Retrieved 2010-05-14. 
  96. ^ Peterson, Hayley (2014-03-13). "Here's Why You Won't See A Chipotle Breakfast Burrito Any Time Soon". Business Insider. Retrieved 2015-04-13. 
  97. ^ Peterson, Hayley (2015-04-10). "Why Chipotle doesn't serve breakfast burritos". Business Insider. 
  98. ^ "Chicken Pozole Bowl". Chipotle. Archived from the original on 2011-06-02. Retrieved 2011-02-14. 
  99. ^ Sheehan, Jason (2009-09-16). "Chipotle tests a new menu in Colorado, but it's no improvement". Westword. 
  100. ^ MacArthur, Kate (2011-01-11). "Chipotle puts soup on Chicago menus". Crain's Chicago Business. 
  101. ^ "Chipotle testing chorizo sausage at select locations". Fox News Channel. 2015-06-04. 
  102. ^ Shah, Khushbu (2015-06-02). "Chipotle Is Testing Chorizo Burritos in Kansas City Right Now". Eater. 
  103. ^ Silva, Jill Wendholt (2015-06-02). "Chipotle uses Kansas City to test market chorizo". Kansas City Star. 
  104. ^ a b Silva, Jill Wendholt (2015-06-03). "Thumbs up for Chipotle’s chorizo on taste, but watch for the sodium". Kansas City Star. 
  105. ^ "About Sodium (Salt)". American Heart Association. 2014-11-11. 
  106. ^ Trinidad, Erik R. (2011-06-29). "Fast Food Review: Chipotle's Limited-Availability Chorizo". Huffington Post. 
  107. ^ Wohl, Jessica (2015-06-02). "Chipotle picks Kansas City to test chorizo". Chicago Tribune. 
  108. ^ "Chipotle Mexican Grill Opens Second Location In Greensboro". Carolina Newswire. 2007-09-25. Retrieved 2009-09-14. [dead link]
  109. ^ "Burritos On the Go: Locate, Order and Pay Using iPhone and iPod touch" (Press release). Chipotle Mexican Grill. 2009-08-25. Retrieved 2009-09-14. 
  110. ^ Raycraft, Steve (2013-11-06). "Fresh Meat: 10 Android apps worth checking out". Android and Me. Retrieved 2014-08-09. 
  111. ^ King, Jr., Bertel (2013-11-08). "Chipotle's Mobile Ordering App For Android Is Now Available In All Locations, Lets You Pick Up Your Food Without Waiting In Line". Android Police. Retrieved 2014-08-09. 
  112. ^ "Fresh Mex: Not Always Healthy Mex". Center for Science in the Public Interest. 2003-09-30. Retrieved 2009-10-11. 
  113. ^ "Chipotle Nutrition" (PDF). Chipotle Mexican Grill. Retrieved 2009-09-14. 
  114. ^ Goulding, Matt. "The 20 worst foods in America". MSNBC. Archived from the original on 2008-01-07. Retrieved 2009-09-14. 
  115. ^ McWilliams, James (2010-06-15). "McDonald's vs. Chipotle: Does the Big Mac Win?". The Atlantic. Retrieved 2010-07-06. 
  116. ^ Minkin, Tracy & Renaud, Brittani (2009-02-19). "America's Top 10 Healthiest Fast Food Restaurants". Retrieved 2010-10-20. 
  117. ^ a b c d "Special Diet Information". Chipotle Mexican Grill. Retrieved 2010-07-06. 
  118. ^ Tepper, Rachel (2013-09-24). "Chipotle's Pinto Beans Will Soon Ditch Pork, Be Totally Vegetarian Nationwide". Huffington Post. Retrieved 2013-11-29. 
  119. ^ Smyre, Miranda (2009-10-26). "Garden Blend: Chipotle’s Other White (Non-)Meat". NBC Washington. Retrieved 2009-10-31. 
  120. ^ Anderson, Mark (2010-04-30). "Roseville Chipotle tests new vegan option". Sacramento Business Journal. Retrieved 2010-05-03. 
  121. ^ "Chipotle Begins Serving Naturally Raised Beef in All of Its Minnesota Restaurants". redOrbit. 2008-02-08. Retrieved 2010-10-25. 
  122. ^ Powell, Nancy (2011-11-11). "Chipotle Mexican Grill coming to West OC". Ocean City Today. Archived from the original on 2012-05-13. Retrieved 2013-09-01. 
  123. ^ "Chipotle supports proposed ban on antibiotics". Drovers. 2009-07-16. Retrieved 2010-04-12. [dead link]
  124. ^ Arellano, Kristi (2006-09-13). "Chipotle squeezed over Fla. tomatoes". Denver Post. Retrieved 2009-04-14. 
  125. ^ "Sustainable food leaders' letter to Chipotle CEO Steve Ells". Coalition of Immokalee Workers. 2009-06-15. Retrieved 2009-10-01. 
  126. ^ Glover, Katherine (2009-09-10). "Chipotle Agrees to Raise Tomato Wages (Finally)". BNET. Retrieved 2009-09-10. 
  127. ^ Evans, Clay (2011-08-19). "At the table with Steve Ells". Coloradan Magazine. Retrieved 2011-09-15. 
  128. ^ Hatfield, Leslie (2012-10-09). "Now With More Integrity: Chipotle Gets With The Fair Food Program". Huffington Post. Retrieved 2012-11-05. 
  129. ^ "Pulled Pork". 2015-01-15. 
  130. ^ Pankratz, Howard (2013-08-13). "Chipotle says its beef remains antibiotic-free". Denver Post. 
  131. ^ "Chipotle Food with integrity". Chipotle Mexican Grill. Retrieved 2015-06-10. 
  132. ^ "State: Test results in on food samples taken from Kent Chipotle". WKYC. 2008-04-28. Retrieved 2009-12-15. 
  133. ^ a b Mai-Duc, Christine (2015-09-04). "Norovirus caused illness outbreak at Ventura Chipotle restaurant, officials say". Los Angeles Times. 
  134. ^ Perez, Jessica (2015-09-04). "SoCal Chipotle Linked to Norovirus Outbreak Affecting Nearly 100 People: An investigation found that seven of out of 18 specimen samples tested positive for Norovirus.". KNBC. 
  135. ^ Olson, Jeremy (September 11, 2015). "Minnesota Salmonella outbreak linked to Chipotle restaurants: Suspect produce has already been swapped out of Twin Cities restaurants, but the Minnesota Department of Health wants to know of any severe stomach illnesses following meals at Chipotle". Minneapolis Star-Tribune. 
  136. ^ "Health Dept.: Tomatoes source of salmonella outbreak at Minnesota Chipotle restaurants". Minneapolis Star-Tribune. September 16, 2015. 
  137. ^ Fieldstadt, Elisha (2015-10-31). "43 Washington and Oregon Chipotle Restaurants Closed After E. Coli Outbreak". NBC News. 
  138. ^ Aleccia, JoNel (2015-10-31). "All Washington Chipotle restaurants close amid E. coli investigation". Seattle Times. 
  139. ^ Benner, Mike (2015-10-31). "Chipotles close in Ore., Wash., after 22 sick from E. coli". USA Today. 
  140. ^ "Multistate Outbreak of Shiga toxin-producing Escherichia coli O26 Infections Linked to Chipotle Mexican Grill in Washington and Oregon". Centers for Disease Control and Prevention. November 5, 2015. Archived from the original on 2015-11-06. 
  141. ^ Aleccia, JoNel (November 4, 2015). "Chipotle E. coli cases continue to rise in Washington". Seattle Times. 
  142. ^ "Multistate Outbreak of Shiga toxin-producing Escherichia coli O26 Infections Linked to Chipotle Mexican Grill in Washington and Oregon". Centers for Disease Control and Prevention. November 12, 2015. Archived from the original on 2015-11-13. 
  143. ^ Fox, Maggie (November 11, 2015). "Chipotle to Reopen Washington, Oregon Outlets After E. Coli Outbreak". NBC News. 
  144. ^ "Multistate Outbreak of Shiga toxin-producing Escherichia coli O26 Infections Linked to Chipotle Mexican Grill in Washington and Oregon". Centers for Disease Control and Prevention. November 20, 2015. Archived from the original on 2015-11-21. 
  145. ^ "Chipotle E. coli outbreak expands to New York". new York Post. November 21, 2015. 
  146. ^ Caplinger, Dan (November 20, 2015). "Why Chipotle Mexican Grill, Nimble Storage, and Mentor Graphics Slumped Today: The stock market posted solid gains Friday, but these stocks took big hits. Find out why.". The Motley Fool. 
  147. ^ Avila, Cindi (2012-02-13). "Chipotle airs new ad, steals Grammys spotlight". Retrieved 2012-02-13. 
  148. ^ Elliott, Stuart (2010-04-05). "Chipotle Bites the Hand It Used to Feed". The New York Times. Retrieved 2010-04-05. 
  149. ^ Adamy, Jane (2007-11-23). "Chain a natural success". The Wall Street Journal. Retrieved 2009-04-03. 
  150. ^ "Chipotle Mexican Grill SEC 2005 Filing". 2005-12-23. Retrieved 2009-04-03. 
  151. ^ Modell, Josh (2009-10-07). "Dead Celebrities". A.V. Club. Retrieved 2009-10-07. 
  152. ^ "Chipotle and Jamie Oliver Expose the Horrors of Processed Food This Halloween". MarketWatch (Press release). 2010-10-06. Archived from the original on 2010-10-20. Retrieved 2010-10-08. 
  153. ^ "Boorito". Retrieved 2011-10-20. 
  154. ^ Clendaniel, Morgan (2011-10-12). "Karen O Joins Forces With Chipotle To Support American Farmers". Fast Company. Retrieved 2011-10-20. 
  155. ^ Horovitz, Bruce (2013-09-12). "Chipotle targets Big Food, skips big branding". USA Today. Retrieved 2013-09-14. 
  156. ^ Roberts, Randall (2013-09-13). "Fiona Apple covers Willy Wonka in striking new Chipotle clip". Los Angeles Times. Retrieved 2013-09-14. 
  157. ^ Vranica, Suzanne (2013-12-29). "The Best and Worst Ads of 2013". Wall Street Journal. Retrieved 2015-02-20. 
  158. ^ Hicks, L. Wayne (2011-09-02). "Chipotle’s Farm Team grows customer loyalty". Denver Business Journal. Retrieved 2011-11-29. 
  159. ^[dead link]
  160. ^ "NBC and Chipotle Mexican Grill offer free food after watching promo on Facebook". KJRH-TV. 2011-02-25. Retrieved 2011-03-14. 
  161. ^ VanDerWerff, Todd (2011-03-20). "Food With Integrity". The AV Club. Retrieved 2011-04-04. 
  162. ^ Rogers, Neal (2008-11-25). "Garmin presents 2009 squad to packed house in Boulder". Retrieved 2012-04-27. 
  163. ^ Valentinsen, Thomas (2008-12-08). "Team Garmin-Chipotle Changes Name to Team Garmin-Slipstream; Announces New Anti-Doping Partner". Retrieved 2014-08-17. 
  164. ^ "Celtics team up with Chipotle Mexican Grill". Boston Globe. 2009-10-23. Archived from the original on 2014-03-21. Retrieved 2009-10-26. 
  165. ^ "Bruins and Chipotle Mexican Grill Announce Multi-year Partnership Agreement". 2009-11-11. Retrieved 2009-11-12. 
  166. ^ Palmer, Alex (2009-06-13). "Chipotle Serves Free 'Food, Inc.' Screenings". Adweek. Retrieved 2009-09-11. 
  167. ^ Stogel, Chuck (2009-05-12). "Chipotle Tells Consumers: Make Your Own". Adweek. Retrieved 2009-09-10. 
  168. ^ Harden, Mark (2009-09-14). "Denton man wins Chipotle ad contest". Dallas Business Journal. Retrieved 2009-09-30. 
  169. ^ "Chipotle turns junk mail into healthy alternatives with new campaign". RICG. 2010-06-28. Archived from the original on 2013-01-13. Retrieved 2010-07-06. 
  170. ^ "Chipotle wraps burritos in gold". 2011-03-01. Retrieved 2011-03-14. 
  171. ^ Snipes, Cameron (2011-04-11). "Chipotle enlists Amy Sedaris for boost". Triangle Business Journal. Retrieved 2011-04-21. 
  172. ^ McCombs, Brady (2013-03-19). "Chipotle Pulls Boy Scout Event Sponsorship Over Gay Ban". Huffington Post. 
  173. ^ Rudolph, Christopher (2014-01-27). "Chipotle Launches Original TV Series 'Farmed and Dangerous' On Hulu". Huffington Post. Retrieved 2014-02-13. 
  174. ^ "Chipotle Cultivate". Chipotle. Retrieved 2015-06-03. 
  175. ^ Nguyen, Tien (2014-05-16). "Chipotle's "Cultivating Thought Author Series," or: Where to Read Malcolm Gladwell on a Cup". L.A. Weekly. Retrieved 2015-06-03. 
  176. ^ "Cultivating Thought". Author Series. Chipotle. Retrieved 3 June 2015. 
  177. ^ Ells, Steve (2007-09-21). "Fine Fast Food". Time. Retrieved 2010-10-12. 
  178. ^ Sherman, Chris (2005-04-14). "Mexican food, fast and from scratch". St. Petersburg Times. Retrieved 2009-09-14. 
  179. ^ Chronister, Bill (2009-03-10). "New Powell Chipotle reflects chain's 'green' goal". Columbus Dispatch. Retrieved 2009-09-14. 
  180. ^ "2009 Annual Report for Chipotle Mexican Grill". Chipotle. 2009-12-31. p. 11. Retrieved 2010-04-21. 
  181. ^ Bultema, Sarah (2010-10-17). "Loveland artist shapes the look of Chipotle restaurants worldwide". Reporter-Herald. Retrieved 2010-10-19. [dead link]
  182. ^ Heschmeyer, Mark (2010-11-03). "Retail Watch: Chipotle Mexican Grill Stepping Up New Restaurant Openings". CoStar Group. Retrieved 2010-11-04. 
  183. ^ Risher, Wayne (2011-03-31). "Chipotle brings its 'Food With Integrity' concept to Memphis on Tuesday". The Commercial Appeal. Retrieved 2011-04-04. 
  184. ^ a b Shoemaker-Galloway, Jace (2009-10-26). "Chipotle to Use Solar Power at 75 Restaurants". Triplepundit. Retrieved 2009-12-15. 
  185. ^ Kelly, Katharine (2008-01-02). "Food With a Conscience". Urban Tulsa Weekly. Retrieved 2009-09-14. 
  186. ^ "Case Study: Chipotle Mexican Grill". Austin Energy. Archived from the original on 2013-05-25. Retrieved 2009-09-14. 
  187. ^ Mallia, Joseph (2010-12-15). "'Green' cleaning at Chipotle". Newsday. Archived from the original on 2013-01-15. Retrieved 2010-12-16. 
  188. ^ a b c Stafford, Diane (2010-10-04). "Court backs man in wheelchair who sued to enjoy 'Chipotle Experience'". Kansas City Star. Archived from the original on 2010-10-07. Retrieved 2010-10-08. 
  189. ^ "High Court leaves intact ruling against Chipotle". Denver Post. 2011-04-19. Retrieved 2011-04-19. 
  190. ^ Porter, Jim (2010-09-16). "Jim Porter: Chipotle Mexican Grill violates ADA law". Sierra Sun. Archived from the original on 2011-07-16. Retrieved 2010-10-08. 

External links[edit]