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Chocapic is a chocolate-flavoured whole-grain breakfast cereal[1] distributed by Nestlé in most of Europe, the Middle-East and Latin America.[2] The cereal was introduced in 1984.[3] Chocapic has been available to consumers in Portugal since 1986.[4]


The cereal consists of cocoa flavored wheat flakes.[2] Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico, a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently created, which features the usual chocolate petals, and also features white chocolate flavored petals[5] as well, creating a new product.

Similar products[edit]

Similar in flavor and texture to Chocapic is KoKo Krunch, produced and marketed by Nestlé throughout Asia and Chocos by Kellogg's.


  1. ^ "Chocapic, Cheerios, Lucky Charms... J'ai testé le bar à céréales de Paris (et j'ai frôlé le diabète)". Télé (in French). August 8, 2016. Retrieved December 29, 2016. 
  2. ^ a b "Chocapic". Nestlé. Retrieved 30 October 2016. 
  3. ^ Rouxeville, A. (1993). Parlons Affaires:. Advanced Course in French for Business (in French). Bloomsbury Academic. p. 142. ISBN 978-1-85075-388-9. Retrieved December 30, 2016. 
  4. ^ "Chocapic esconde prémios nos cereais". Marketeer (in Portuguese). August 17, 2016. Retrieved December 29, 2016. 
  5. ^ Gritt, Emma (December 11, 2014). "£3.50 for a bowl of sugary cereal: The cafe that's milking London hipsters". The Sun. Retrieved December 30, 2016. 

External links[edit]