From Wikipedia, the free encyclopedia
Jump to: navigation, search

Chocapic is a chocolate-flavoured whole-grain breakfast cereal distributed by Nestlé in most of Europe, the Middle-East and Latin America.[1]


The cereal consists of cocoa flavored wheat flakes. Chocapic is available in 30 grams, and 375 grams packages. The cereal's mascot is Pico, a dog that loves chocolate, and is always referring to the fact that Chocapic has a strong chocolate flavour. In later advertisements he is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic (the most usual explanation being that a balloon filled with chocolate burst and landed in a field, creating the choco petals). A new product related to this cereal, Chocapic Duo, has been recently created, which features the usual chocolate petals, and also features white chocolate flavored petals as well, creating a new product.

Similar products[edit]

Similar in flavor and texture to Chocapic is KoKo Krunch, produced and marketed by Nestlé throughout Asia and Chocos by Kellogg's.


  1. ^ Official website:

External links[edit]