Choco Taco

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Choco Taco
Choco taco.jpg
Place of originUnited States
Region or statePhiladelphia
Created byAlan Drazen
Serving temperatureCold
Main ingredientsIce cream, sugar
Food energy
(per 1 Choco Taco (83 g) serving)
250 kcal (1047 kJ)[1]
Nutritional value
(per 1 Choco Taco (83 g) serving)
Protein2g g
Fat12g g
Carbohydrate34g g

Choco Taco is a Good Humor-Breyers ice cream novelty resembling a taco. It consists of a disk of waffle cone material folded to resemble a hard taco shell, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating.[2] The "Choco Taco" is marketed under the Klondike brand as "The Original Ice Cream Taco".[3]


Invented in Philadelphia in the early 1980s by Alan Drazen, Senior Vice President of the Jack and Jill Ice Cream Company, it was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores.[3][4] It made its first appearance in supermarkets nationwide when Good Humor-Breyers (who were manufacturing it in Richmond, Virginia) promoted it in 1996 as "America's coolest taco," at the Supermarket Industry Convention in Chicago.

In 1998, Unilever introduced the Choco Taco to Italy under the name Winner Taco through its subsidiary Algida. In 1999 it was introduced in Sweden through another subsidiary, GB Glace, under the same name.[5][6][7] In 2000 the Winner Taco was retired from the Italian and Swedish market. After two years of campaigning by Taco fans however, in January 2014 Algida announced on their Facebook page the return of the Winner Taco in Italy. GB Glace also re-introduced the ice cream to Sweden in 2014.

In 1999, the company improved the product, incorporating a shell which stayed crisper, and introduced new packaging.[8] The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces.[9] Choco Tacos have also been sold at some Taco Bell restaurants.[10]


  1. ^ "Klondike, Choco Taco, Artificially Flavored Vanilla Light* Ice Cream With A Chocolate Flavored Swirl In A Sugar Taco With Milk Chocolate Flavored Coating And Peanuts". July 11, 2017. Retrieved December 17, 2017.
  2. ^ Galarza, Daniela (2016-10-26). "The Ultimate Ice Cream Glossary, From A to Z". Eater. Retrieved 2017-08-18.
  3. ^ a b Cohen, Jason (2016-08-26). "The Origins of the Choco Taco". Eater. Retrieved 2021-06-10.
  4. ^ "Tidbits". Time. 2005-04-12. Archived from the original on 7 Oct 2011. Retrieved 2010-04-28.
  5. ^ "Key word search: global dairy food trends". Dairy Foods. 1998. Archived from the original on 2008-02-11. Retrieved 2007-11-08.
  6. ^ "Winner print ad".
  7. ^ "Winner Taco Ad".
  8. ^ "Good Humor-Breyers Adds Products". Supermarket News. FindArticles. April 1999. Archived from the original on 2008-02-11.
  9. ^ Marotta, Lori Anne (1999-03-01). "Good Humor-Breyers Offers an Array of Products". Frozen Food Age. Archived from the original on 2008-02-10. Retrieved 2007-10-24.
  10. ^ Doeff, Gail (March 1996). "Changing channels; as freezer cases fill, frozen dessert makers seek new growth avenues". Dairy Foods. FindArticles. Archived from the original on 2008-02-11. Retrieved 2007-10-24.

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