|Place of origin||United States|
|Region or state||Philadelphia|
|Main ingredients||Ice cream, sugar|
|Cookbook: Choco Taco Media: Choco Taco|
Choco Taco is a brand of dessert food resembling a taco, consisting of a disk of waffle cone material folded to resemble a hard taco shell, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. The product was invented in Philadelphia in the 1980s by Alan Drazen Senior Vice President of the Jack and Jill Ice Cream Company, but was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores. The ice cream snack was an immediate favorite of Senate Majority Leader Howard Baker. It made its first appearance in supermarkets nationwide by Good Humor-Breyers in Richmond, Virginia in 1996 as "America's coolest taco," at the Supermarket Industry Convention in Chicago.
In 1998, Unilever introduced the Choco Taco to Italy and 1999 to Sweden with the name Winner Taco. In 2000 the Winner Taco was retired from the Italian/Swedish market. After two years of campaigning by Taco fans, on January 2014 Algida announced on their Facebook page the return of the Winner Taco in Italy. GB Glace selling the ice cream in Sweden has also re-introduced the ice cream in 2014.
In 1999, the company improved the product, incorporating a shell which stayed crisper, and introduced new packaging. The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces. Choco Tacos have also been sold at Taco John's restaurants, from ice cream trucks outside the facility.
- Official page with ingredients and nutrition.
- "Tidbits". Time. 2005-04-12. Retrieved 2010-04-28.
- Hunt, Albert R. (1 July 2014). "Howard Baker, Senate prince showed great statesmanship". The Olympian. Retrieved 5 July 2014.
- "Key word search: global dairy food trends". Dairy Foods. 1998.[dead link]
- "Winner print ad".
- "Winner Taco Ad".
- "Good Humor-Breyers Adds Products.". Supermarket News. FindArticles. April 1987. Retrieved 2007-10-24.[dead link]
- Marotta, Lori Anne (1999-03-01). "Good Humor-Breyers Offers an Array of Products". Frozen Food Age. AllBusiness.com. Retrieved 2007-10-24.
- Doeff, Gail (March 1996). "Changing channels; as freezer cases fill, frozen dessert makers seek new growth avenues". Dairy Foods. FindArticles. Retrieved 2007-10-24.[dead link]