Choco Taco

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Choco Taco
Choco taco.jpg
Place of originUnited States
Region or statePhiladelphia
Created byAlan Drazen
Serving temperatureCold
Main ingredientsIce cream, sugar
Food energy
(per 1 Choco Taco (83 g) serving)
250 kcal (1047 kJ)[1]
Nutritional value
(per 1 Choco Taco (83 g) serving)
Protein2g g
Fat12g g
Carbohydrate34g g

Choco Taco is a Good Humor-Breyers ice cream novelty resembling a taco. It consists of a disk of waffle cone material folded to resemble a hard taco shell, vanilla ice cream, fudge, peanuts, and a milk chocolate coating.[2]


Invented in Philadelphia in the 1980s by Alan Drazen Senior Vice President of the Jack and Jill Ice Cream Company,[3] it was first rolled out in 1984 when it became popular in mobile vending trucks and convenience stores. The ice cream snack was an immediate favorite of Senate Majority Leader Howard Baker.[4] It made its first appearance in supermarkets nationwide by Good Humor-Breyers in Richmond, Virginia in 1996 as "America's coolest taco," at the Supermarket Industry Convention in Chicago.

In 1998, Unilever introduced the Choco Taco to Italy and 1999 to Sweden with the name Winner Taco.[5][6][7] In 2000 the Winner Taco was retired from the Italian/Swedish market. After two years of campaigning by Taco fans, on January 2014 Algida announced on their Facebook page the return of the Winner Taco in Italy. GB Glace selling the ice cream in Sweden has also re-introduced the ice cream in 2014.

In 1999, the company improved the product, incorporating a shell which stayed crisper, and introduced new packaging.[8] The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces.


  1. ^ "Klondike, Choco Taco, Artificially Flavored Vanilla Light* Ice Cream With A Chocolate Flavored Swirl In A Sugar Taco With Milk Chocolate Flavored Coating And Peanuts". July 11, 2017. Retrieved December 17, 2017.
  2. ^ Galarza, Daniela (2016-10-26). "The Ultimate Ice Cream Glossary, From A to Z". Eater. Retrieved 2017-08-18.
  3. ^ "Tidbits". Time. 2005-04-12. Retrieved 2010-04-28.
  4. ^ Hunt, Albert R. (1 July 2014). "Howard Baker, Senate prince showed great statesmanship". The Olympian. Retrieved 5 July 2014.
  5. ^ "Key word search: global dairy food trends". Dairy Foods. 1998. Archived from the original on 2008-02-11. Retrieved 2007-11-08.
  6. ^ "Winner print ad".
  7. ^ "Winner Taco Ad".
  8. ^ "Good Humor-Breyers Adds Products". Supermarket News. FindArticles. April 1987. Archived from the original on 2008-02-11. Retrieved 2007-10-24.

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