Chocolat Poulain

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Image Chocolat Poulain

Chocolat Poulain (French pronunciation: ​[ʃɔkɔla pulɛ̃]) is one of the oldest chocolate brands in France. It is known particularly for its bars of eating and cooking chocolate, as well as its Poulain Orange product, which is a chocolate drink mix. The icon of the brand is a jumping foal, which is a wordplay on the creator's name "Poulain", which is French for foal.

Victor-Auguste Poulain began the mass production of chocolate in 1848 in Blois, France, before forming a limited company in 1893. He believed that a commercial future in chocolate would be found by selling to the masses and was innovative in industrialising the production of chocolate and in widespread marketing campaigns targeting children and families.

It is believed that the red polka dot jersey worn by the Tour De France's King of the Mountains was inspired by Poulain's livery when it sponsored the King of the Mountians element of the Tour. The company was bought by Cadbury Schweppes in 1988.