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Birth nameRobin Cho
BornLos Angeles, California, United States
GenresK-pop, Hip hop, R&B
Occupation(s)Record producer, songwriter, DJ
LabelsYG Entertainment
Associated actsLongevity Crew

Robin Cho,[1] better known as Choice37, is a Korean-American record producer, songwriter, and DJ based in South Korea.[2] He joined YG Entertainment as a producer in 2009,[3] and has since produced songs for K-pop artists including Big Bang, Black Pink, G-Dragon, Ikon, and Lee Hi.[4][5][6][7][8]


Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album, Everything Builds, in 2005.[9] Choice37 also released one solo album, Diligence.[10] In 2008 he moved to South Korea where he was introduced to YG Entertainment CEO Yang Hyun-suk by childhood friend and record producer Teddy Park. Choice37 soon began working for YG, and his song, "Butterfly," performed by G-Dragon, was released in 2009.[2]


Year Award Category Result Ref.
2013 Rhythmer Awards Producer of The Year Won [2]


  1. ^ "#ZoukKL: Heatwave Launch Ft. Masta Wu & YG Entertainment's Choice37". Hype Malaysia. November 24, 2016. Retrieved December 28, 2018.
  2. ^ a b c "초이스37 – LA서부터 꿈 키운 힙합 키드, YG에서 꽃 피우다". Rhythmer (in Korean). April 1, 2013. Retrieved May 25, 2015.
  3. ^ "인플루언서의 시대 Vol.1(초이스37, 리아킴, 크러쉬, 포니)". W Korea (in Korean). October 30, 2017. Retrieved December 28, 2018.
  4. ^ "[INTERVIEW] BIGBANG speaks about last album 'MADE'". The Korea Times. December 13, 2016. Retrieved December 28, 2018.
  5. ^ "블랙핑크 "'마지막처럼', 여름에 듣기 좋은 신나는 노래"". No Cut News (in Korean). June 22, 2017. Retrieved December 28, 2018.
  6. ^ "The Making of G-Dragon's "Coup D'Etat"". Complex. September 10, 2013. Retrieved December 28, 2018.
  7. ^ "iKon 'Return' with New Album & 'Love Scenario' Single". Billboard. January 25, 2018. Retrieved 2018-12-28.
  8. ^ "이하이, 프로데뷔 카운트다운 '1, 2, 3, 4'". JoongAng Ilbo (in Korean). October 10, 2012. Retrieved December 28, 2018.
  9. ^ "Longevity Crew". Okayplayer. September 20, 2005. Retrieved December 29, 2018.
  10. ^ "Choice37 Interview: Smooth Transitions and Choice Selects". Gumship. September 10, 2012. Archived from the original on April 26, 2013. Retrieved December 29, 2018.