Chomp (chocolate bar)
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There are different versions of the bar available in each location. The Australian Chomp consists of a layer of wafer and caramel, coated in milk chocolate. The Australian chomp is also longer and thinner than the UK version, and comes in a 30g size. The Australian Chomp slogan is 'It's a monster chew!', and the packaging features a green T-rex named Tyrone wearing a hat, who also featured on Australian television commercials riding a skateboard.
The Chomp available in the UK contains chewy caramel coated in milk chocolate, and retails for 20p. It is available in a 25g package. In the Republic of Ireland the selling price is 30c.
During the 1970s Chomp bars were sold in Australia with the catchphrase "Ten cents never tasted so good".
In 2009, the UK version of Chomp got a new look, the 'C' resembles a mouth with teeth.
Chomp was produced in the Keynsham plant in Somerset, UK; however, in November/December 2010, production was to be transferred to Cadbury's new plant in Skarbimierz, Poland. Labels for these products do not state a country of origin, instead stating "Made in the EU under license from Cadbury UK Ltd".
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