From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Chooseco LLC
Founded2003; 16 years ago (2003)
Key people
Shannon Gilligan (CEO)
ProductsChoose Your Own Adventure

Chooseco LLC is an American publishing company based in Waitsfield, Vermont. Founded in 2003 by author R. A. Montgomery and publisher Shannon Gilligan, the company primarily releases reissues of Montgomery's Choose Your Own Adventure series of gamebooks.[1][2]


Montgomery had approached Bantam Books in the 1970s with his idea for "Choose Your Own Adventure" novels. Montgomery's initial books were popular, and the series took off with additional authors, with publication between 1978 and 1998, with over 250 million books sold in 38 languages. In 2003, Montgomery and his wife Shannon Gilligan opted to form Chooseco to republish some of the classic titles of the series, create new titles, and option the franchise for other media such as film.[3]


In March 2007, Chooseco filed a lawsuit against car manufacturer DaimlerChrysler, claiming that the company's advertising campaign for their Jeep Patriot model, bearing the tagline "Choose Your Adventure", infringed on Chooseco's trademarks.[4] The suit was ultimately settled.[5]

Chooseco filed a similar trademark lawsuit in January 2019 against movie streaming platform Netflix following the release of Black Mirror: Bandersnatch, an interactive film produced and released by Netflix that uses the "choose your own adventure" phrase.[5][6]


  1. ^ Lodge, Sally (January 17, 2007). "Chooseco Embarks on Its Own Adventure". Publishers Weekly.
  2. ^ Shafrir, Doree (August 24, 2009). "Why Choosing Your Own Adventure Can Really Pay Off". Jezebel.
  3. ^ D'Ambrosio, Dan (January 15, 2019). "'Choose Your Own Adventure' publisher sues Netflix over 'Black Mirror: Bandersnatch'". USA Today. Retrieved October 1, 2019.
  4. ^ "Vermont publisher sues over Jeep ads". ABC Money. March 29, 2007.
  5. ^ a b Gardner, Eriq (January 11, 2019). "Netflix's 'Black Mirror: Bandersnatch' Leads to "Choose Your Own Adventure" Trademark Lawsuit". The Hollywood Reporter.
  6. ^ Chmielewski, Dawn C. (January 11, 2019). "Netflix's 'Black Mirror: Bandersnatch' Sued Over Use Of "Choose Your Own Adventure"". Deadline Hollywood.

External links[edit]