Chris-Craft Boats

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Coordinates: 42°36′48″N 82°32′43″W / 42.6132735°N 82.5453808°W / 42.6132735; -82.5453808

Chris-Craft Boats
Private company
Industry Manufacturing
Fate Sold in 1960
Successor Chris-Craft Industries
Founder Christopher Columbus Smith
Products Boats

Chris-Craft Boats was an American manufacturer of boats that was founded by Christopher Columbus Smith (1861–1939).[1] The company was sold by the Smith family in 1960 to NAFI Corporation, which changed its name to Chris-Craft Industries in 1962. The current successor is the Chris-Craft Corporation, which produces motorboats under the Chris-Craft name.

History[edit]

1928 Chris-Craft Cadet
1945 Chris-Craft Runabout

Chris Smith built his first wooden boat in 1874 at the age of 13.[1] Years later, he built a duck hunting boat. His friends liked the way he built them, and they asked him to build them one. This was technically the start of the boat company. He soon began to build more boats and joined his brother Hank in 1881 to begin producing boats full-time.

In 1910, the brothers joined with other partners to form the Smith Ryan Boat Company.[1] The firm's name was changed in 1922 to Chris Smith & Sons Boat Company, then to Chris-Craft in 1924. The Detroit-area company became well known for its sleek racing boats in the 1910s and 1920s. Chris-Craft sold high-end powerboats to wealthy patrons such as Henry Ford and William Randolph Hearst.

In the late 1920s, Chris-Craft extended its market into the middle class when it became one of the first mass-producers of civilian pleasure boats. The company began assembly line production at their plant in Algonac, Michigan,[2] dramatically lowering production costs. Formerly, most powerboats had been hand-built. Engines were supplied by both Ford and Chrysler, and by the Hercules Engine Company in later models.[3]

In 1927, the company introduced the Cadet, an affordable 22' runabout. At the time, the domain of speedboats was largely confined to the wealthy. Its innovative advertising campaign promised a piece of "the good life" to the growing American middle class. The company sold its boats on the installment plan, making them among the first powerboats available to the general population.

The Great Depression robbed many Americans of discretionary income, and Chris-Craft sales suffered. The company introduced a line of low-priced powerboats to stay solvent. By 1935, a 15.5' utility boat sold for as little as US$406. During World War II, the company produced small patrol boats and launches for the U.S. Navy.

After the war, Chris-Craft introduced a new lineup of civilian pleasure boats in time for the massive American consumer expansion of the 1950s. That decade marked the height of company prestige, and the Chris-Craft brand name became virtually synonymous with pleasure boating. The company offered 159 different models, and it was the sales leader in many categories of small civilian powerboats.

The company sold high-end boats to famous customers such as Dean Martin, Katharine Hepburn, Frank Sinatra, and Elvis Presley. Their boats were often made from the finest mahogany and were considered to be among the best available. They were easy to operate, a must for their "weekend sailor" owners. In some circles, owning a Chris-Craft was considered de rigueur. Even their lower-priced boats were considered to be of high quality, often featuring such luxurious items as a liberal use of mahogany, teak, and brass.

Chris-Craft manufactured its first fiberglass boat by 1955.[1] The company added a metal boat division in 1957, designated as the Roamer Steel Boats Division (RSBD). This was founded upon its purchase of the Roamer Boat Company, and the boats became known as Chris Craft Roamers.

The company continued to be independent until it was acquired by Shields & Company's NAFI Corporation in 1960 and merged with NAFI. The merged company was renamed in 1962 as Chris-Craft Industries, Incorporated.[4]

References[edit]

  1. ^ a b c d "Chris-Craft History". www.chriscraft.com. Retrieved 16 November 2017. 
  2. ^ Location of Chris-Craft Michigan factory
  3. ^ History of Hercules Engine Company
  4. ^ "Chris-Craft Industries – Company History". Funding Universe.com. Retrieved 21 March 2011. 

External links[edit]

Media related to Chris-Craft at Wikimedia Commons