Darrel Steven Lighty
May 8, 1968
|Died||August 30, 2012 (aged 44)|
The Bronx, New York City, New York, US
|Occupation||Music industry executive|
Darrel[a] Steven "Chris" Lighty (May 8, 1968 – August 30, 2012) was an American music industry executive. He co-founded Violator, a record label, management and marketing company, which represented hip hop artists such as Nas, Ja Rule, Mobb Deep, Missy Elliott, L.L. Cool J, Uncle Murda, and 50 Cent as well as Mariah Carey. He served as Sean "Diddy" Combs' manager. The New York Times called him "one of the most powerful figures in the hip-hop business."
Lighty began working in the music industry by carrying vinyl record crates for DJ Red Alert. Later, Russell Simmons' company, Rush Artist Management, hired him. Lighty founded a management company in the early 1990s called Violator; the company is named after the gang he belonged to in the Bronx. Violator was responsible for getting L.L. Cool J his first Gap commercial in 1997. Lighty developed endorsements for Sprite with A Tribe Called Quest, AT&T with Diggy Simmons, and for Mountain Dew with Busta Rhymes.
In 2002, Lighty and a DJ from Chicago, DJ Scrap Dirty, created The Violator Allstar DJs. "We wanted to build a situation for the DJ’s who might need more muscle," Lighty remarked. The same year he appeared in the Electronic Arts video game "Def Jam: Fight For NY as the character Baby Chris.
Lighty worked for Def Jam, Jive and Loud. He was chief executive of the Brand Asset Group. In 2004, Lighty brokered the largest brand endorsement deal in hip hop to date. He was the architect of what turned out to be one of the most lucrative deals in hip hop history: rapper 50 Cent’s Vitamin Water pact. When Coca-Cola paid $4.1 billion for Vitamin Water's company Glaceau three years later, 50 Cent received $100 million, and Lighty received an undisclosed sum.
In 2011, Lighty launched the website pleaselistentomydemo.com, which allowed new artists to submit their music online and have top music executives listen to it for a US$10 fee. (The site is no longer active.)
In 2011, Violator merged with another company, Primary Wave; the two companies merged to form Primary Violator.
On August 30, 2012, Lighty was found dead on the patio of his South Riverdale, Bronx apartment from an apparent self-inflicted gunshot wound to the head. The New York Daily News reported that "a gun shot was heard and Lighty was found lying face-up with a 9mm pistol next to his body". Forbes magazine reported that he had been involved in an argument with his wife Veronica not too long before his body was discovered.
Lighty's brother stated that he did not believe that the death was a suicide and that the family would be staging its own private independent investigation and would share any solid findings with the public. Rapper 50 Cent, a client and close friend of Chris, also questioned the suicide claim; he hired a team to investigate the details of the incident, at the request of Lighty's mother. Friend and rapper Papoose questions Lighty's death as suicide in the song "Obituary 2012".
Notes and references
- Kemp, Joe; Feeney, Michael J.; Samuels, Anita M.; Wills, Kerry (August 30, 2012). "Hip-hop manager Chris Lighty dead after shooting himself outside his Bronx apartment: cops". Daily News. Retrieved August 30, 2012.
- "Diário Oficial da União" [Official Diary of the Union]. in.gov.br. Imprensa Nacional, Government of Brazil. July 13, 2010. p. 106. ISSN 1677-7042.
Estrangeiro: DARREL STEVEN LIGHTY Passaporte: 442061304
- Conley, Kirstan (August 31, 2012). "Hip-hop mogul Chris Lighty battled money, marriage woes prior to suicide: sources". New York Post.
- Thomasos, Christine (August 30, 2012). "Chris Lighty's Death Shakes Hip-Hop World; Celebrities in Mourning". The Christian Post. Retrieved August 30, 2012.
- Sisario, Ben (30 August 2012). "Chris Lighty, Manager of Hip-Hop Stars, Dies at 44". The New York Times. Retrieved 30 August 2012.
- Horowitz, Steven (September 29, 2012). "Dave Lighty Speaks On His Brother Chris Lighty's Death". HipHopDX.com. Retrieved June 1, 2017.
- "Violator All-Star DJ Coalition Launches". AllHipHop.com. January 14, 2004. Retrieved June 1, 2017.
I started carrying crates for Red Alert.
- O'Malley Greenburg, Zack (August 30, 2012). "Hip-Hop Business Pioneer Chris Lighty Dead At 44". Forbes.
- Osorio, Kim (May 10, 2011). "Chris Lighty Launches New Website". BET.com. Black Entertainment Television. Retrieved May 10, 2011.
- Tardio, Andres (September 25, 2012). "50 Cent Reportedly Hires Investigators To Look Into Chris Lighty's Death". HipHopDX.com. Retrieved June 1, 2017.
- Cooper, Roman (January 6, 2013). "Papoose Questions Chris Lighty's Suicide On "Obituary 2012" Track". HipHopDX.com. Retrieved June 1, 2017.