Chris Potter is a British record producer and mixer, most known for his work as long-term collaborator and producer of The Verve and Richard Ashcroft.
Potter started his career at Maison Rouge Studios in London, where he worked his way up through the ranks to chief engineer. After several successful years there, he left to further his career as a freelance producer and mixer. He has worked with many artists of note including The Rolling Stones and U2 and won a Brit Award for 'Best Producer' in 1998 for his work on The Verve's multi-million selling Urban Hymns. After enjoying worldwide success with his productions and mixes on Urban Hymns, he continued to work extensively with Richard Ashcroft on his solo albums. He produced and mixed Ashcroft's debut album Alone with Everybody (UK No.1), the follow-up Human Conditions (UK No.3) and his third album Keys To The World (UK No. 2). Other credits include The Rolling Stones (3 albums including Steel Wheels), mixing U2, producing I am Kloot and Blur, and mixing Keane. He also mixed 10 tracks on The Feeling's multi-platinum first album Twelve Stops and Home (UK No. 2). Potter produced and mixed The Verve’s long awaited No.1 comeback album Forth - including the first single "Love is Noise" (UK No.4). He has recently been producing and mixing for The Rifles (ATC), The Plea, Sound of Guns (Distiller), The Chakras, White Belt Yellow Tag, and King Charles.