Chris Wilson (pollster)

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Chris Wilson speaking at the Southern Republican Leadership Conference (2010)

Chris Wilson (born October 24, 1968 in Lawton, Oklahoma) is a Republican American pollster and political strategist who has conducted hundreds of public opinion studies for over 100 of the Fortune 500, influential associations, foundations, elected leaders of the U.S. Senate, U.S. House of Representatives and state governments.

Wilson served as Executive Director of the Republican Party of Texas when President George W. Bush was governor, working directly for Karl Rove, and following Karen Hughes when she left the Party to join the campaign.

Public opinion research[edit]

Chris Wilson served as Global Director of Research for Weber Shandwick from 1999 - 2001. He started his own firm, WPA Intelligence, in 1998. He has designed and trademarked several research methodologies, including Message Mapping and Donor Enhancement Research.

Wilson is a former instructor on public policy research at the Kennedy School of Government at Harvard University. He remains a frequent lecturer on research, strategy and national trends.

Chris Wilson is a regular pundit on MSNBC, Fox News Channel, CNN and C-SPAN, and has been quoted in such national publications as the Washington Post, the Washington Times, the New York Times and the Wall Street Journal.

Chris Wilson lives in Oklahoma City, Oklahoma with his wife and their two sons and regularly commutes to Washington D.C.

Ted Cruz 2016 presidential campaign[edit]

As the Director of Research, Analytics and Digital Strategy for the 2016 Ted Cruz presidential campaign, Wilson is widely credited for playing a key role in Cruz's Iowa Caucus victory.[1] Wilson used a meticulous, technologically advanced, and highly individual approach to reaching voters and predicting behavior based on ideological segments, personality types and the issues important to them.[2][3] According to Wilson, this individualized approach allowed the campaign to "communicate directly to the individual about the issues they care about, making the choosing of a candidate an easier process for the voter."[4]

The Cruz campaign aimed to "run the most data-driven campaign in the history of politics", and it is widely accepted that Chris Wilson delivered on that goal. The extensive data operation designed by Wilson can be seen in the John Stossel segment titled "Tech Revolution."[5]


Wilson received a B.A. in Letters from the University of Oklahoma in Norman, Oklahoma.


  1. ^ "How Ted Cruz Engineered His Iowa Triumph". 2016-02-02. Retrieved 2016-10-06. 
  2. ^ John Stossel (2016-02-08), Ted Cruz wins the technology war in Iowa, retrieved 2016-10-06 
  3. ^ "Cruz campaign credits psychological data and analytics for its rising success". Washington Post. Retrieved 2016-10-06. 
  4. ^ "Power Play: Cruz's big data push". Fox News. 2015-05-11. Retrieved 2016-10-06. 
  5. ^ WPA Opinion Research (2016-02-09), John Stossel: Tech Revolution!, retrieved 2016-10-06 

External links[edit]