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Christianbook, LLC
FormerlyChristian Book Distributors
TypePrivate company
IndustryChristian retail
HeadquartersPeabody, Massachusetts
Key people
Ray Hendrickson, President & CEO
ProductsBooks, Bibles, DVDs, CDs, mp3s, gifts, toys, games
Number of employees

Christianbook, LLC, formerly known as Christian Book Distributors (CBD), is a Christian catalog and internet retailer.

Christian Book Distributors was started in 1978 by Stephen Hendrickson, 19 years old and a sophomore at Central Bible College in Springfield, Missouri, out of his parents’ home in Lynn, Massachusetts. Stephen Hendrickson incorporated the business, first as a nonprofit, and subsequently as a for profit corporation on September 10, 1981.[1] It was a family business from the beginning, with help and encouragement from both parents, the Rev. George and Lena Hendrickson (both ministers in the Assemblies of God denomination; Lena became one of the first employees of the company, working at CBD and Hendrickson Publishers for over three decades), younger brother Ray, involved from the very beginning helping get customer orders fulfilled, and older brothers Paul lending funds and advice, and Dave providing computer programming. The fledging business remained in the Hendrickson home until 1981, when it moved to its first of five future locations in Peabody, Massachusetts, as Stephen graduated from Central Bible College, and Ray graduated from high school.

In 1984 the company built a 24,000-square-foot (2,200 m2) facility in the Centennial Industrial Park in Peabody. By 1996 CBD had completely outgrown the site and built a new facility across the street, where it remains today. The facility is now 300,000 square feet (28,000 m2). CBD employs a staff of just over 500 while continuing to be a family affair — Ray Hendrickson is the President and CEO, in addition to his 81-year-old mom and 27-year-old son.[2]

CBD has been selected by The Boston Globe as one of the Top 100 Places to Work in Massachusetts five years running from 2009 to 2013.[3]


1978 - CBD was started by Stephen Hendrickson out of his parents’ home in Lynn, Massachusetts. At first, CBD carried several hundred academic titles and offered them at discounted prices to pastors and Bible school students. However, with the help of their father (an Assemblies of God pastor) and mother, Stephen soon watched his business take off. Orders poured in, and the driveway, bedrooms, and garage of their small house on a dead-end street in Lynn, Massachusetts, overflowed with boxes and boxes of books.

1980 - CBD hosted their first showroom sale at the Holiday Inn in Peabody, MA. These sales regularly draw thousands of customers to their warehouse several times a year.

1981 - The two brothers graduated — one from Central Bible College, the other from Lynn English High School — and within a month, CBD moved out of the Hendrickson family home into their first “real” business space in the neighboring city of Peabody, MA. Although the company has moved several times, they have always stayed in Peabody.

1984 - CBD became the largest company in the direct-to-consumer Christian catalog business. With a staff of 30, CBD moved into a newly built 24,000-square-foot (2,200 m2) facility that put all areas of the company under one roof. The company remained at that site until it relocated across the street to its current location in August 1996.

1985 - CBD expanded the product line to include Christian music. This was the first of many product line expansions over the years.

1989 - The number of employees grew to 90 while their building was expanded from 24,000 square feet (2,200 m2) to 52,000 square feet (4,800 m2).

1996 - In the summer, CBD moved into its newly constructed 240,000-square-foot (22,000 m2) facility — its current location today. 1996 was also the year CBD introduced their internet site, With the development of, CBD was able to offer customers far more products than ever before. The company grew to a staff of 320.

2003 - CBD sent out more than 50 catalogs and towards the end of 2003 expanded their music offering to include digital downloads from the major Christian music companies.

2004 - In August CBD moved into a new phase of ownership as Ray Hendrickson replaced Stephen Hendrickson as President/CEO.[4]

2008 - As CBD celebrated its 30th anniversary in October, they announced it had entered into a partnership agreement with Focus on the Family to take over the ministry's e-commerce site and product distribution. The partnership took effect early 2009.[5]

2009 - re-launched their MP3 store featuring an expanded selection of 100% DRM-free MP3 music titles for download to computers, iPods, and many other devices. CBD was selected by The Boston Globe as one of 2009's Top 100 Places to Work in Massachusetts, ranking #22 overall and #8 in the mid-sized company category.

In June 2019, Christian Book Distributors changed its name to Christianbook, Inc. due to confusion with CBD, a chemical from cannabis.[6]


  1. ^ "Christian Book Distributors Articles of Incorporation" (PDF). Retrieved 2021-08-03. External link in |website= (help)
  2. ^ Archived March 9, 2012, at the Wayback Machine
  3. ^ " - The Globe 100's Top Places to Work - 2009 - Christian Book Distributors - Jobs".
  5. ^ "Christian Book Distributors Company History - BibleGateway with".
  6. ^ Vigdor, Neil (July 13, 2019). "The Other CBD: Christian Book Distributors Changes Name After Cannabis Confusion". New York Times. Retrieved July 21, 2019.

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