In its first week of release, it sold over 3,000 copies, becoming The Militia Group's most successful artist release. The single "Honestly" launched the album to the charts including the number 1 debut on Soundscan's Alternative New Artist Charts. The album also made it to the top 20 in over 50 independent record store's sales charts. The album's second single was "Say Anything (Else)". The last song, "A", references lyrics in several songs on the album.
The band re-released this album on June 13, 2006 under Epic Records. The re-release included new artwork, access to their online fan club, a three song live EP entitled Live Dudes, and an updated version of "Save Us", featuring the entire band backing Pugh on piano. By February 2015 the album has sold over 250,000 copies since its release.
"Luckie. St" was included on Alternative Press 's "Windows Down - 11 summer driving songs" list.
On February 2, 2015, Cartel announced an anniversary tour was to take place between in April and May. The band was supported by Hit the Lights, Team and Driver Friendly. It was also announced that Chroma anniversary vinyl would be available for pre-order, as well as Chroma tour. The vinyl was limited to 1,000 copies.