ChuChu TV

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ChuChu TV
OriginChennai, India
Websitechuchutv.com
YouTube information
Channel
Years active2013–present
GenreEdutainment
Subscribers21 million +
Total views16 billion +
YouTube Silver Play Button 2.svg 100,000 subscribers 2014
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2014
YouTube Diamond Play Button.svg 10,000,000 subscribers 2017
Subscriber and view counts updated as of 15 December 2018.

ChuChu TV is an Indian edutainment YouTube channel. ChuChu TV is the 46th most subscribed YouTube channel in the world, with over 21 million subscribers.[1] It is the sixth most subscribed YouTube channel in India, and has over 16 billion video views.[2][3][4] ChuChu TV consists of various YouTube channels for children that are dedicated towards creating 2D and 3D animation videos of traditional nursery rhymes with an incorporation of peppy music and a modern day aesthetic in them. The channels include ChuChu TV Nursery Rhymes & Kids Songs, ChuChu TV Surprise Egg Toys, ChuChu TV FunZone and ChuChu TV StoryTime.

On 14 November 2014, ChuChu TV Nursery Rhymes released "Johny Johny Yes Papa and Many More Videos", which has received over 1.5 billion views as of December 2018, making it the fourth most viewed YouTube non-music video of all time.[5]

The channel also released "Phonics Song with Two Words" and "Old MacDonald Had a Farm", which have received 1.1 billion and 1.0 billion views on YouTube respectively.[6][7]

The other channels operated by ChuChu TV are ChuChu TV Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles (Spanish).

History[edit]

ChuChu TV's founder, CEO and creative director — Vinoth Chandar — posted the channel's first video on YouTube, basing the main character ChuChu on his three-year-old daughter. The first video, titled "Chubby Cheeks", received over three hundred thousand views in two weeks. After the video's success, Chandar decided to invest in his channel and convinced his partners Krishnan, Ajith Togo, Subbiramanian and Suresh to join the venture. Late in October 2015, another YouTube channel called ChuChuTV Surprise was launched to cater to kids who are 4-6 years old, which has since received an encouraging response globally with over 2 billion views and 4 million subscribers at present.[8][9] One third of ChuChu TV's views come from the United States and India. ChuChu TV has about 200 employees.[10]

Merchandising[edit]

In 2016, ChuChu TV announced a partnership with DreamTheatre for the purpose of licensing and merchandising. The merchandise revolves around categories like Toys, Games, Apparel, Home ware, and Publishing. The products are expected to release in July 2018; the launch starting from India, thereby making its way to Asia, Europe, and the U.S.[11]

Awards[edit]

The channel has since been awarded YouTube's "Silver Play Button", for gaining over 100,000 subscribers, the "Gold Play Button", for crossing over 1,000,000 subscribers, and the "Diamond Play Button", for surpassing 10 million subscribers on the channel "ChuChu TV Nursery Rhymes & Songs".[12][13] The brand has achieved 'Silver Play Button' for their main channel and 5 sub channels namely Surprise, Spanish, Portuguese, Funzone and Story time. Also, Spanish and Surprise channels received 'Gold Play Button' for crossing 1,000,000 subscribers.[14][15]

Apps[edit]

The company launched its first entertainment app called "My ChuChu Coloring Book" on 2 January 2015, later followed by "My ChuChu Puzzle" which launched on 10 February of the same year. ChuChuTV launched the Pro version of its app on 13 November 2017.[16]

Other platforms[edit]

ChuChu TV is available on YouTube Kids and Roku, and it is available on Amazon Prime Video in India.[17][18][19]

References[edit]

  1. ^ "ChuChu TV Nursery Rhymes & Kids Songs". YouTube. 20 October 2018. Retrieved 20 October 2018.
  2. ^ "India's Third Most Watched Youtube Channel Has Nothing to Do With Adults". News18. Retrieved 19 July 2016.
  3. ^ "ChuChu TV Surprise Achieves One Million YouTube Subscriber Milestone". PR Newswire. Retrieved 20 June 2016.
  4. ^ "How ChuChu TV is reinventing kids' entertainment". Business Standard. Retrieved 14 August 2017.
  5. ^ "Johny Johny Yes Papa and Many More Videos". ChuChu TV Nursery Rhymes. YouTube. 14 November 2014. Retrieved 5 September 2016.
  6. ^ "Phonics Song with TWO Words - A For Apple - ABC Alphabet Songs with Sounds for Children". ChuChu TV Nursery Rhymes. YouTube. 6 March 2014. Retrieved 15 December 2018.
  7. ^ "Surprise Eggs Nursery Rhymes Old MacDonald Had A Farm Learn Colours & Farm Animals". ChuChu TV Nursery Rhymes. YouTube. 21 September 2015. Retrieved 15 December 2018.
  8. ^ "ChuChu TV wields rhyme and reason to conquer YouTube". LiveMint.
  9. ^ "How to Get One Billion Views on YouTube: Read the Comments and Spend Time With Your Kids". Gadgets 360. NDTV.
  10. ^ Madrigal, Alexis (November 2018). "Raised by YouTube". The Atlantic. Retrieved 20 October 2018.
  11. ^ "ChuChu TV's new consumer products biz expects 8 ro 10 percent as royalty". Indian Television. 13 October 2016. Retrieved 20 October 2018.
  12. ^ Bharathan, Bijoy (2 August 2017). "Local edutainment channel mulls merchandising route". DT Next. Retrieved 20 October 2018.
  13. ^ Balachandran, Manu (3 August 2017). "An Indian dad turned his daughter's favourite nursery rhymes into a million-dollar business on YouTube". Quartz India. Retrieved 20 October 2017.
  14. ^ Kalyanasundaram, Abinaya (10 November 2017). "Dad corners market on kids' entertainment with 10 million subscribers". New Indian Express. Retrieved 20 October 2018.
  15. ^ Lyer, Sairaj (14 November 2017). "Vinoth Chandar: The sensational YouTube dad behind ChuChu TV's wheels". Sify Finance. Retrieved 20 October 2018.
  16. ^ Horton, James (17 February 2015). "MyChuChu Coloring Book". State of Tech. Retrieved 20 October 2018.
  17. ^ "Amazon Prime Video ties up with kids content creator ChuChu TV". The Hindu Business Line. Retrieved 14 March 2017.
  18. ^ "Now, watch ChuChu TV Studios' kids content ad-free exclusively on Amazon Prime". ET Brand Equity. Retrieved 28 February 2017.
  19. ^ "YouTube Kids launched in India, offers safe videos for children". India Today. Retrieved 9 November 2016.