Chude Jideonwo

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Chude Jideonwo
BornIfechukwude Osanedum Jideonwo
(1985-03-16) 16 March 1985 (age 34)
EducationMayflower School
Alma materUniversity of Lagos, Pan African University
Notable awardsYale World Fellow; BusinessDay 40 Under 40 (2012); Forbes' 30 Under 30: Africa's Best Young Entrepreneurs; CNBC Young Business Leader of the Year

Chude Jideonwo (born 16 March 1985) is a Nigerian lawyer, journalist and media entrepreneur.

He is the founder of Joy, Inc., an American benefit corporation with a Nigerian subsidiary, which aims to make people happier. All of Joy, Inc.'s profits are invested in charities. He has worked for several years in media, advertising and public relations.[1] He is also involved in new/social media and youth lifestyles.[2]

Before Joy, Inc., he led African media group, Red Africa for 13 years,[3][4] working on national elections and social movements in Nigeria, Ghana, Kenya and Liberia. He is a co-founder of The Future Project, which is focused on inspiring leadership, building entrepreneurs, and using the media (traditional and new) as a tool for social change.


Jideonwo was born in Lagos to Ifeanyi S. Jideonwo and Ngozi A. Jideonwo. He attended K. Kotun Memorial Primary School, Adebola Baptist High School and the Mayflower School, Ikenne.

He studied Law at the University of Lagos, emerging as the Best Student in Land Law. Thereafter, he was called to the Nigerian Bar in November 2007.

Jideonwo concluded a Master's programme in Media and Communication at the Pan-African University, Lagos.[5][6]



Jideonwo began his career as a TV presenter on the Nigerian Television Authority, NTA[7] between 2000 and 2005, at 15 years of age at NTA? then worked as a researcher with Celebrating Jesus (MBI) and Inside Out with Agatha, a TV show with Agatha Amata syndicated across the country where he met Adebola Williams with whom he later co-founded Red Africa.[8] He was also with New Dawn, which showed on the NTA Network, for three years, rising to become Associate Producer as well as heading the Special Projects division. His credits as writer, assistant director, and host include The Academy, Patito's Gang, Video 10, Big Brother Nigeria in 2006 and Moments with Mo (MNet) a year after.

He was the host of Rubbin' Minds talkshow on Channels Television and frequently moonlights as an events compere.

While working at New Dawn with Funmi Iyanda, Jideonwo met his future partners, who both had a show on NTA Network called Youth Talk. In the course of their work, in 2004 they met and decided to form a company focused on using the media as a tool to inspire and drive young people to action. RedSTRAT, the product of this alliance, was registered formally the next year.


Jideonwo has written and edited more than 15 publications within and outside the country. He joined the defunct NEXT Newspapers,[9] as Copy Editor in July 2009, the youngest in that position, from where he became a member of the paper's editorial board.

He ran a column, "Sons and Daughters", for three years in the Sunday edition of The Guardian (Nigeria), profiling children of the rich and famous.

Are We The Turning Point Generation (2014)[edit]

In May 2014, his collection of essays, rhetorically titled Are We The Turning Point Generation? was launched in Lagos, Nigeria.[5][10] Published by Farafina, it has toured Lagos, Abuja, Johannesburg, London, Paris and New York.

How to Win Elections in Africa: Parallels with Donald Trump (2017)[edit]

In November 2017, Jideonwo released How to Win Elections in Africa - a socio-political essay which explores all the factors that contribute to the success or otherwise of election campaigns drawing parallels from the 2016 elections which brought Donald Trump into power, and the Brexit vote in the United Kingdom. Published by Farafina.


At present, Jideonwo is the founder of Joy, Inc. and sits on the board of RED, the full-service media-content, communication and development company he co-founded, that has worked for several national and international brands. He met Adebola Williams, co-founder of Red on the set of Inside Out with Agatha, with Agatha Amata, where he formally worked as a production assistant.[11]

Joy, Inc.[edit]

After spending almost two decades building media platforms that influence society, he founded Joy, Inc, a teaching and media company – registered as a benefit corporation, with its profits invested in selected charities – mainstreaming the research and evidence on human flourishing to transform the culture and build a new generation of Africans focused on the greatest happiness for the greatest many.[12] Products of the revolutionary startup include The Joy Masterclass, The Joy Congress, Joy: The Podcast, The Joy Clubs, The Joy Store and The Daily Vulnerable.[13]

Red (Red Africa)[edit]

RED's brands include The Future Awards Africa, Red Media Africa, StateCraft, Inc. and YNaija, and has consulted for global brands including Microsoft, Google, the British Council and the United States Government. It has successfully managed the campaign communication for two consecutive Nigerian Presidents. Through Statecraft Inc, Red's governance communication company, Jideonwo led on the communication front for the Muhammadu Buhari campaign in 2015.[14]

In 2016, StateCraft Inc. also led the communication component of the campaign that saw Nana Akufo-Addo win the presidential elections in Ghana after three previous unsuccessful attempts.[15]

Achievements and awards[edit]

In 2011, Jideonwo was the youngest journalist ever to interview a sitting Nigerian president; securing a sit-down with Goodluck Jonathan.[16]

Also known as a book reviewer,[17] his novel, His Father's Knickers, written when he was 13, was launched in 2001 in conjunction with the National Orientation Agency and the French Cultural Centre.

In May 2012, Jideonwo was appointed the youngest member of the awards committee for the Ford Foundation Jubilee Transparency Award[18] and in July was appointed into the British Council's Steering Group for its Creative Industries Expo.[citation needed]

Nigeria's daily, The Punch listed Jideonwo alongside thirteen others, as one of the young people to watch in 2012.[19]

Also, in 2012, BusinessDay included him and his business partner, Williams, in a 40 under 40 list,.[20]

In February 2013, both Jideonwo and Williams were named in Forbes 30 Under 30: Africa's Best Young Entrepreneurs.[21]

Jideonwo was selected as a 2017 Greenberg Fellow at Yale University, New Haven, Connecticut.[citation needed]

In March 2018, Jideonwo was selected alongside several other 17 other young leaders from all over Africa For the 2018 Tutu Leadership Programme.[22]

Personal life[edit]

He lives and works in Lagos, Nigeria.


  1. ^ "The Young Moguls that built a Media Empire in Nigeria with zero capital". 31 October 2016. Retrieved 31 January 2016.
  2. ^ "With a Focus on Media as a Business Enterprise, Chude Jideonwo is Featured on CNN Money's Passion to Portfolio". 25 October 2016. Retrieved 2 May 2017.
  3. ^ ""I'm just following my truth" | A (slightly long) letter from RED, as I hand over leadership - RED | For Africa". RED | For Africa. 22 January 2018. Retrieved 24 February 2018.
  4. ^ "Microsoft & The Future Project Launch to Give Nigeria's Youth Skills & Match Them to Jobs". Techmoran. 21 November 2013. Retrieved 2 May 2017.
  5. ^ a b "Chude Jideonwo Launches His New Book 'Are We The Turning Point Generation?'". This Day. 7 June 2014. Archived from the original on 14 July 2014. Retrieved 11 June 2014.
  6. ^ "Interview: Chude Jideonwo talks about the challenges of Future Awards". Premium Times. 26 August 2012. Retrieved 4 January 2013.
  7. ^ "The FUTURE of Nigeria Unveiled..." The Wonderer is Dead. Long Live the Wanderer. 16 October 2006. Retrieved 4 January 2013.
  8. ^ "The Young Moguls that built a Media Empire in Nigeria with zero capital". 31 October 2016. Retrieved 3 January 2018.
  9. ^ "Youth Champions". Federal Ministry of Youth Development. Archived from the original on 4 January 2013. Retrieved 4 January 2013.
  10. ^ Ikeji, Linda (26 May 2014). "Photos from the launch of Chude Jideonwo's book | Welcome to Linda Ikeji's Blog". Photos from the launch of Chude Jideonwo’s book | Welcome to Linda Ikeji's Blog. Retrieved 22 December 2017.
  11. ^ "The Young Moguls that built a Media Empire in Nigeria with zero capital". 31 October 2016. Retrieved 9 March 2017.
  12. ^ Nsehe, Mfonobong. "This 33-Year-Old Nigerian Entrepreneur Has Launched A Startup To Spread Happiness Across Africa". Forbes. Retrieved 24 February 2018.
  13. ^ "Our Products - Joy, Inc. | building happier, flourishing young Africans". Joy, Inc. | building happier, flourishing young Africans. Retrieved 24 February 2018.
  14. ^ CNN, Stephanie Busari. "Nigeria votes: Democracy was the real winner - CNN". CNN. Retrieved 3 January 2018.
  15. ^ "StateCraft works on third successful presidential campaign, congratulates President-elect Akufo-Addo". Vanguard (Nigeria). 15 December 2016. Retrieved 4 May 2017.
  16. ^ "Take 2! Goodluck Jonathan answers the hard questions – in exclusive Y! Magazine interview!". YNaija. 11 April 2011. Retrieved 4 January 2013.
  17. ^ "Nigeria: Charles Novia's Auto-Biography, 'Nollywood Till November". 9 December 2012. Retrieved 4 January 2013.
  18. ^ "Transparency Awards: National Awards Committee". Ford Foundation. May 2012. Retrieved 4 January 2013.
  19. ^ "Young achievers to watch in 2012". Punch. 8 January 2012. Archived from the original on 23 April 2012. Retrieved 4 January 2013.
  20. ^ "40 Under 40: Chude Jideonwo, 27, and Adebola Williams, 26". BusinessDay. 28 September 2012. Retrieved 4 January 2013.
  21. ^ Nsehe, Mfonobong. "30 Under 30: Africa's Best Young Entrepreneurs". Forbes.
  22. ^ "Introducing the 2018 Tutu Leadership Programme cohort". Retrieved 8 November 2018.