Chungdahm Learning
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
 Learning for the 21st Century | |
Native name | 청담러닝 |
|---|---|
| Company type | Public |
| KRX: 096240 | |
| Industry | Education |
| Founded | 1998 in Seoul, South Korea |
| Founder | Young Hwa Kim |
| Headquarters | Seoul , South Korea |
Number of locations | 209 |
| Brands | Chungdahm Institute, April Institute, Quick Chinese, etc. |
| Revenue | USD 84 million (2012) |
Number of employees |
|
| Website | company |
Chungdahm Learning is one of the largest private education companies in South Korea, with over 40,000 students across the country. Its name is often used interchangeably with Chungdahm Institute (CDI), its English language hagwon (private after-school academy) program.
History
The company was founded in 1998[citation needed] by current CEO Young Hwa Kim[citation needed], incorporating in 2002[citation needed]. At present it has over 40,000 students across 200 branches[citation needed] in South Korea, more than half under the CDI program, with additional branches in China, Canada and the United States[citation needed].
In April 2014, Chungdahm announced plans to partner with Knewton to incorporate Adaptive learning into its curriculum.[1]
Subsidiaries and programs
Programs under Chungdahm Learning include Chungdahm Institute (CDI), April Institute, LetMeFly, CMS (a subsidiary), LetMeFly (operated by subsidiary Futurebook), Chungdahm Philippines, and Loudclass.
CDI is the flagship program of the company. It focuses exclusively on ESL instruction, with a broad range of courses striped by focus (literature, debate, test prep, etc.) and by skill level[citation needed]. There over 90 CDI branch and franchise locations[citation needed], totaling approximately 28,000 students[citation needed].
In 2013 CDI launched its "Chungdahm 3.0" curriculum[citation needed], overhauled to run entirely on the Android Samsung Galaxy Note tablet and LG G tablets[citation needed]. Each class is taught by a single Native English-speaking Teacher (NET)[citation needed].
There are approximately 90 CDI branches[citation needed], 13 of which are owned and managed by Chungdahm itself[citation needed], the remainder are franchises[citation needed].
April Institute, launched in 2007[citation needed], is geared towards younger grade school students[citation needed]. Like CDI, its focus is strictly on English language[citation needed]. Each class is jointly taught by 2 co-instructors: one NET and one native Korean[citation needed].
Unlike CDI, the curriculum is not tablet based but uses interactive touch-screen televisions[citation needed].
The CDI and April institutes tend to collocate their branches in the same building, with franchises generally run by the same manager[citation needed].
Futurebooks is a publishing subsidiary of the LetMeFly series of English language learning textbooks [citation needed].
Chungdahm Philippines (CDP) is a subsidiary based in Manila[citation needed] that focuses on grading and assessment[citation needed]. Approximately 90% of the 28,000 CDI students enroll in optional i-Learning (or "independent learning") homework assignments[citation needed]. While the grading of reading and listening exercises can be automated, the majority of speaking and writing assignments require human interpretation[citation needed]. These assignments are sent to CDP for assessment and scoring[citation needed].
CMS is a subsidiary acquired in 2012. It is the only program that explicitly eschews English language education, focusing on mathematics instruction[citation needed]. A high proportion of CMS students participate in math competitions[citation needed].
Clueville is an English language educational game targeted at pre-K and elementary school students[citation needed][citation needed]. Games are played at dedicated centers with proctors to assist students learn and progress[citation needed].
Loudclass, launched in 2014, is the name of the Android tablet-based classroom management system[citation needed]. It was evolved from the Chungdahm Smart Learning Platform (CSLP) used in-house at CDI to run the Chungdahm 3.o curriculum[citation needed].
Instruction
CDI and April Institute combine native English speaking instructors with rigorous on-line and mobile homework assignments to prepare students for the Internet Based TOEFL exam.[2]
The CDI program consists of 5 modules, each with a different focus: literature, test preparation, creative writing, etc. [citation needed]. Each module is further divided into levels based on difficulty and language proficiency [citation needed]. The levels are standardized across modules, so that students may take courses from different modules concurrently or sequentially.
Classes are taught by Native English Teachers (NETs) from English-speaking countries.
Lessons are delivered on Android tablet devices using software proprietary software developed at Chungdahm and licensed commercially under the name Loudclass.
References
- ^ http://www.knewton.com/about/press/chungdahm-learning-knewton-plan-develop-adaptive-learning-products-south-korea/
- ^ "About Chungdahm : Introduction". Teachinkorea.com. Retrieved 2010-05-29.