Cindy Gallop

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Cindy Gallop
Gallop in 2019
Lucinda Lee Gallop

1 February 1960 (1960-02) (age 64)
Amersham, Buckinghamshire, England
Occupation(s)CEO and advertising executive
Known forFounder of MakeLoveNotPorn and IfWeRanTheWorld

Lucinda Lee Gallop (born 1 February 1960)[1] is an English advertising consultant, founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn companies.[2] According to the TED blog, Gallop's TEDTalk "Make Love Not Porn" was one of the "most talked about presentations" at the 2009 TED conference.[3] She lives in New York City.[2]

Early life[edit]

Cindy Gallop was born in Amersham, Buckinghamshire, and grew up in Brunei. She is of half English, half Chinese descent. Gallop's father is English and her mother Malaysian Chinese, from Alor Star in Kedah. Her parents live in Penang, where she returns regularly.

Gallop studied English literature at Somerville College, Oxford University, receiving an MA in English language and literature, followed by an MA from Warwick University in theatre of the European Renaissance.[2]


Gallop worked as a theatre publicist and marketer in England for several years before switching careers to advertising.[4] She joined the London office of British advertising firm Bartle Bogle Hegarty in 1989 and was responsible for large accounts like Coca-Cola, Ray-Ban, and Polaroid.[4] In 1996, she helped start the Asia Pacific branch of BBH.[4] She founded the US branch of BBH in 1998 and served as chair of the board. In 2003, Gallop won the Advertising Woman of the Year award from Advertising Women of New York.[5] She founded her own brand and business innovation consultancy, Cindy Gallop LLC, in 2006.[6] She is known for her tagline: "I like to blow shit up. I am the Michael Bay of business."[7]

At the 2009 TED conference, Gallop launched the MakeLoveNotPorn web site in a 4-minute TEDTalk that the TED blog described as "one of the event's most talked about."[3] The goal of MakeLoveNotPorn is to provide a platform for people to post real-world sex videos.[3] She later published a TED book, Make Love Not Porn: Technology's Hardcore Impact on Human Behavior.[8] MakeLoveNotPorn.TV launched in August 2012, a video sharing site designed "to make #realworldsex socially acceptable and socially shareable."[9][10] Gallop stated previously that she also bought the domain MakeLoveNotPorn.Academy and that she hopes to raise enough money to turn the website into the "Khan Academy of sex education"[11]

Cindy Gallop speaking at Horasis China Meeting 2019 in Las Vegas, Nevada.

In January 2010, Gallop launched IfWeRanTheWorld, a web platform designed to turn good intentions into action, by allowing people, brands, and companies to easily perform, trade, and co-ordinate "microactions."[6] One client of IfWeRanTheWorld is Levi's, who worked with IfWeRanTheWorld to create a campaign to revitalise the manufacturing town of Braddock, Pennsylvania.[12][13] Gallop is a professional public speaker in the areas of advertising, branding, and business strategy and has spoken at TED,[3] SXSW,[14] the Association of National Advertisers conference,[15] Web 2.0,[16] ad:tech,[17] and other conferences.

The black apartment[edit]

Gallop's unique black-themed New York apartment, designed by The Apartment creative agency, was a set for The Notorious B.I.G.'s music video "Nasty Girl."[18] Her apartment has been profiled by Dwell,[19] Apartment,[18][dead link] The Atlantic,[20] The Selby[21] and New York magazine,[22] among many others.


  1. ^ "FITZGERALD SHUREY TARBUCK LLP". Dellam Corporate Information Ltd. 2013. Retrieved 12 June 2013.
  2. ^ a b c Bradshaw, Leslie (8 October 2011). "How Cindy Gallop Broke Through the 'Thick Layer of Men' and Became the Counterpoint to Porn". Forbes. Retrieved 25 April 2012.
  3. ^ a b c d "Cindy Gallop: Make Love Not Porn". TED. 2 December 2009. Retrieved 26 April 2012.
  4. ^ a b c "Q&A with Cindy Gallop: Tackling porn, feminism and big dreams". TED. 2 December 2009. Retrieved 26 April 2012.
  5. ^ "Webdenda". The New York Times. 19 January 2004. Retrieved 26 April 2012.
  6. ^ a b "Cindy Gallop". The Next Women. 2012. Archived from the original on 30 June 2015. Retrieved 26 April 2012.
  7. ^ "Cindy Gallop". We Are NY Tech. 3 December 2010. Retrieved 27 April 2012.
  8. ^ Gallop, Cindy (22 February 2011). Make Love Not Porn: Technology's Hardcore Impact on Human Behavior. TED Books. ASIN B004P1IX9U.
  9. ^ "Launched today in beta:". TED Blog. 14 August 2012. Retrieved 12 January 2013.
  10. ^ "Make Love Not Porn Founder Cindy Gallop's Mission to Disrupt the Porn Industry". Glammonitor. Archived from the original on 18 May 2015. Retrieved 16 May 2015.
  11. ^ Polat, Guy (12 September 2022). "Cindy Gallop: How To End Rape Culture With Love". Trailblazing Women & LGBTQ Folks. Retrieved 16 January 2023.
  12. ^ Chou, Jerri (28 October 2010). "If Levi's ran the world, they'd revitalize an all American Town". USA network. Retrieved 27 April 2012.
  13. ^ Halaburda, Hanna; Dohnalova, Radka; Sesia, Aldo (16 March 2011). If We Ran the World. Harvard Business School. SSRN 2020496.
  14. ^ "Cindy Gallop: The End of Shame: or, Getting Over Oversharing". Sched* SXSW 2011. Retrieved 27 April 2012.
  15. ^ "The Future of Advertising: Reinvention for Growth". Association of National Advertisers. 15 October 2010. Retrieved 27 April 2012.
  16. ^ "Speaker: Cindy Gallop". Web 2.0 Expo New York 2011. Retrieved 27 April 2012.
  17. ^ Gottlieb, Jaime (6 December 2005). "Around the World with BBH's Cindy Gallop, Keynote Speaker, Ad:Tech NY 2005". Adotas. Archived from the original on 7 November 2021. Retrieved 27 April 2012.
  18. ^ a b Govindan, Range (25 September 2008). "Look! Cindy Gallop's Black Apartment". Apartment Archived from the original on 17 January 2013. Retrieved 26 April 2012.
  19. ^ Nadeau, Gary (7 August 2009). "Bold Color, Small Space: The Black Apartment". Dwell. Archived from the original on 13 April 2012. Retrieved 26 April 2012.
  20. ^ Stone, Paul (16 December 2011). "Cindy Gallop's Black Apartment". The Atlantic. Archived from the original on 9 February 2012. Retrieved 26 April 2012.
  21. ^ Selby, Todd (5 April 2010). "Cindy Gallop". The Selby. Archived from the original on 3 June 2012. Retrieved 27 April 2012.
  22. ^ Schoeneman, Deborah (1 October 2006). "Where the Boys Were". New York. Retrieved 26 April 2012.

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