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|Subscriber and view counts updated as of 11 January 2018.|
CinemaSins is a movie-related YouTube channel created by Jeremy Scott and Chris Atkinson. The channel produces the Everything Wrong With... series that offers humorous critique and commentary on movies. As of August 2018, CinemaSins has over 8 million subscribers and over 2.6 billion video views. Its slogan is "No Movie Is Without Sin", indicating that even the most beloved and critically acclaimed films have flaws. The channel's founders have since established a stand-alone website, CinemaSins.com, operating concurrently with the YouTube channel.
Scott and Atkinson met in 1999 while working as managers at a movie theater. They both shared a love for movies, with Scott having developed cinephilia in college after not being allowed to see many movies as a child, and Atkinson having worked at the theater since he was a teenager. When they had dinner together, they talked over the channel. The two began to preview new Friday releases the prior Thursday after the theater closed, and would criticize and crack jokes during the early showing. On May 9, 2011, they launched the YouTube channel "thecussingchannel" which contains supercuts of various films such as "Just the Cussing" for Pulp Fiction and "Just the Spells" for all eight of the Harry Potter films, as well as four Apple ad parodies narrated by Scott. In addition to writing articles for ReelSEO, Scott founded the Internet marketing firm The Viral Orchard, and Atkinson wrote for his movie review blog. On December 11, 2012, after a few unsuccessful channel attempts, they released "Everything Wrong With The Amazing Spiderman In 2 Minutes Or Less", which garnered over 250,000 views in the first week partly due to a Buzzfeed post. Since then, they have consistently put out at least two "Movie Sins" video each week, and now work full-time on the channel. In May 2014, Scott started the channel CinemaSins Jeremy, in which he makes videos detailing his thoughts and criticisms about trends in films and Hollywood news, as well as reviews and unholy mashups. Two other spin-off channels featuring the Everything Wrong With... format have been launched.
In October 2014, Brand Sins was launched with content that highlights flaws in companies  and in January 2015, Music Video Sins with content revolving around sins and inconsistencies in music videos. On January 9, 2016, CinemaSins started a podcast called The SinCast in which Scott, Atkinson and Barrett Share discuss various topics related to film and CinemaSins projects. As of January 2018, the channel has over 2 billion views.
Everything Wrong With...
CinemaSins' main video series, Everything Wrong With..., explores a certain film's amusing, generally poor writing, acting, direction, production values, deus ex machina examples, cliches, instances that defy logic and physics, factual errors, poor visual effects, derivative premises and other content that they deem "sins." Most transgressions are awarded a single sin, but on occasion more sins are awarded for effect: For example, the character of Jar Jar Binks in Star Wars: The Phantom Menace was awarded 100 sins, the car jump scene in Furious 7 was awarded 1,000 sins, and Donald Trump's cameo in Home Alone 2: Lost in New York was awarded 1,000,000,000 sins. The climactic rescue scene in The Fate of the Furious "broke" the sin counter, causing it to malfunction, though it was later fixed again in Scream 2. Another film, Spawn, received 12,446 sins on five different scenes (50 for The Violator's farting scene where Chris reminded on John Leguizamo's prior role in The Pest, 155 on the underwear scene, 478 on the film's visuals, 1,763 for criticising the movie, and 10,000 for the pit fight background scene in hell near the film's ending). However, there are times when sins are removed due to the presence of a scene which is considered exceptionally good, which makes up for the original sin; for example, Goldfinger had one sin taken off for its opening theme, The Lion King had eight sins removed in total, (three for its powerful opening, five for the death of Mufasa which Cinemasins termed as a very gutsy move for a kids movie), and Star Wars removed ten sins (five for Obi Wan's death, and five for the scene where Luke Skywalker blows up the Death Star). The sins for the movie Troll 2 was removed as an April Fool's Joke, and 10,000 sins were removed before it resets to zero in the end.
Each video features an on-screen "sin count" and "sin timer" throughout, and ends with a "verdict" for the film. The early videos usually featured generic verdicts like "Hell", though eventually they came to employ words or phrases that refer to the film's content, such as lines of dialogue, settings, etc. On rare occasions, a film will start with negative sins because of how good it is or because of a good decision early in the film, such as not overexposing the studios' logos. Frequently, the first sin listed is the total length of the logo sequences of the various production companies involved in the film. Some videos feature a "bonus round", in which additional sins are added to the count for repetitive occurrences in the film (the three exceptions were The Room (happen concurrently along with the episode instead of the end of the episode), Deadpool and Deadpool 2 (43 and 30 sins, respectively, were instead removed from the count).) The sin count rarely reflects the reviewer's relative overall opinion of the film, so their true opinion is usually made clear in the video descriptions. These videos are almost exclusively narrated by Scott, except for the Prometheus sins video, which was narrated by Atkinson. Other videos have included special guest narrators. The Underworld: Evolution sins featured Matthew Santoro, the How the Grinch Stole Christmas! sins featured Doug Walker of Nostalgia Critic, the Iron Man 3 and The Amazing Spider-Man 2 sins videos included Jon Bailey of Screen Junkies (in the latter, a switch was done: CinemaSins did an "Honest Trailer" of the film, while Bailey did an "Everything Wrong With" video), the Gravity, Interstellar and The Martian sins included Neil deGrasse Tyson as a guest narrator,, the Star Wars sins video which included Kevin Smith as a guest narrator, and Finding Dory also include Couch Potato as a guest narrator for the bonus round "20 Reasons Why Finding Nemo and Finding Dory are the Same Movie".
Certain stock criticisms are used as running gags, a number of which are ironic references to certain films, such as someone/something having "gone to the Prometheus school of running away from things". Sometimes these criticisms are used in a doubly-ironic fashion within the very films that they reference, such as the alien characters in Signs being sinned for having "the same weakness as the aliens in Signs".
"Everything Wrong With" videos are typically added every Tuesday and Thursday of the week, with films either chosen by popular demand, promoting an upcoming film releasing on cinemas, or celebrating holidays (for example, a patriotic-themed film to celebrate Independence Day, or a horror film to celebrate Halloween). Starting in mid-September 2014, in the weeks of September, CinemaSins only uploads one EWW video per week (Tuesdays), and goes back to the regular schedule of two videos per week in October.
When doing sins videos that are based on other media, such as books, television series or video games, CinemaSins normally never refers to the source materials on which the films are based, instead believing that the feature should stand or fall on its own merit. Their video of Harry Potter and the Chamber of Secrets, for example, includes a banner reading, "The books do not matter." They made a one-time exception for their sins video of Dragonball: Evolution, including a bonus round in which they pointed out sins referring to the source material.
Usually, at the end of a sins video, audio from other TV shows, films or songs with similar themes or motifs will be played over clips from the film. At times, they will also advertise other sponsored products like Audible, Nature Box or Squarespace and Scott's book The Ables, released on May 1, 2015.
Since August 2018, re-uploads of older episodes are found on YouTube with added or reworked sins.
Conversations With Myself About Movies
In the Conversations With Myself About Movies series, Scott has a conversation with an edited-in version of himself about a movie. The "Conversations" videos also included clues as to the next "Sins" video, as well as a few red herrings.
Movie Recipes is a series that makes food that tastes "exactly like the movie", usually taking elements from the movie and putting it into the recipe in different ways. The videos were put on hiatus with the final of the original entries being Scott's cameo in the Nostalgia Critic's review of A Christmas Story 2. The behind-the-scenes video showcasing the filming of the cameo featured Scott mentioning that the repulsive and possibly hazardous taste of the resultant foods was the reason he stopped making the videos. Scott retooled the series in March 2016, with dishes prepared by professional chefs instead.
What's the Damage?
In January of 2016, the podcast "Sincast, presented by CinemaSins" was launched. It is hosted by Scott, Atkinson and Music Video Sins writer Barrett Share. Early episodes were about half an hour long, but since late 2016 most of them are around two hours long. The format has changed a few times since launch, but generally the trio discuss a larger topic for the greater part of the episode and then round of the episode by answering a couple questions from listeners. The topics include discussion about upcoming movies, their favorite movies in different genres, stories from the host trio's time as movie theatre employees and recasting classic movies.
On a few occasions the podcast has had a special guest, among them movie critic Aaron Dicer, storyboard artist Jeremy Simser, movie critic Jessie Maltin (daughter of Leonard Maltin) and the people behind the horror movie website Modern Horrors.
One of the longer running topics of discussion on the podcast has been "Best of the years since we were born", where the hosts voted on the best movie of each year that has passed since 1975 (Scott's birth year), and the following "March Madness". In the style of the annual NCAA tournament, Share created a single-elimination tournament bracket with all the top voted movies from each year, in order to decide on the best movie made since 1975. In the end, Children of Men won the tournament, beating Pulp Fiction in the final.
There is also the occasional "MiniPod", where the hosts review recently released high-profile movies, such as Batman v Superman: Dawn of Justice, Rogue One: A Star Wars Story, Get Out and Dunkirk. The first half of the episode is spoiler-free, whereas the other half contains spoilers to allow the hosts to go into deeper discussion about the movie.
In September of 2017, Scott, Atkinson and Share appeared at the Wizard World Comic Con in Nashville and taped their first podcast in front of a live audience. Jason Mewes and Brian O'Halloran appeared as guests on the episode.
Controversy and criticisms
On October 16, 2015, Screen Junkies made a new series called "The Review Crew" in which the team discussed newly-released movies in the car both before and after seeing the movie. Jeremy Scott was upset with the video and publicly accused the channel of plagiarism. Screen Junkies subsequently apologized and cancelled the series.
CinemaSins has attracted criticism from several filmmakers, mostly from those whose movies they sinned in the past, including Rian Johnson, Damon Lindelof, C. Robert Cargill, and Jordan Vogt-Roberts. The filmmakers concurred in considering that it fails as criticism because according to them their excessive nit-picking is both mean-spirited and often based on a lack of understanding. Furthermore, YouTuber "Bobvids" created a series of videos that criticize specific videos of the series as well as the motivations for the series itself. However, Jeremy Scott has claimed that the series isn't supposed to be entirely serious in terms of criticism and that most of his nitpicks are just jokes made for comedy.
On June 7, 2013, to prove their point, CinemaSins released "Everything Wrong With CinemaSins", a self-parodying sins video that pokes fun at filmmakers and commenters who have disliked the channel as well as poking fun at the hosts themselves explaining that their videos are filled with sarcasm. The video is among the channel's most watched videos at 23.9 million views as of March 17, 2018.
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