Cinemark Theatres

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Cinemark Holdings, Inc.
Public company
Traded as NYSECNK
S&P 400 Component
Founded 1984; 33 years ago (1984)
Headquarters Plano, Texas
Number of locations
Key people
Lee Roy Mitchell
Mark Zoradi
Brands Cinemark
Century Theaters
Tinseltown USA
Rave Cinemas
Cinemark XD (Extreme Digital Cinema)
Revenue Increase US$4.644 billion (2016)[2]
Increase US$423.152 million (2015)[2]
Increase US$218.728 million (2015)[2]
Total assets Increase US$4.126 billion (2015)[2]
Total equity Decrease US$1.111 billion (2015)[2]

Cinemark USA, Inc. is an American movie theatre chain owned by Cinemark Holdings, Inc. operating in North, Central, and South America, and Taiwan. It is headquartered in Plano, Texas in the Dallas-Fort Worth area.

As of December 31, 2013, the Cinemark circuit is geographically diverse and is the third largest in the United States with 495 theatres and 4,457 screens in 40 states.[1] It is the most geographically diverse circuit in Latin America with 148 theatres and 1,106 screens in 12 countries;[1] it is the largest movie theatre chain in Brazil, with a 30% market share.[3] Cinemark also holds the spot of second largest circuit internationally.

Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown USA, CinéArts, and Rave Cinemas.[4]


Cinemark Theatres in Rockwall, Texas.

Cinemark was started in 1976 by Lee Roy Mitchell as a chain of theatres in Texas, Utah, and California. Through new theatre construction and acquisitions, it became the third largest theatre chain in the United States and the second largest theatre chain in the world. In March 2009, Cinemark introduced its own large screen concept, known as XD (being short for "Extreme Digital"; which competes against IMAX ), and has plans to install it in many well-performing locations around the world. At first, it was known as XD3 (Extreme Digital Experience). All XD screens installed after August 2010 featured (or upgraded to) 7.1 surround sound and those installed after October 2012 feature (or upgraded to) Dolby Atmos. Cinemark is also known for its highly diversified concessions and dine-in theater options, serving such items as marinated lengua and imported un-carbonated Latin colas. Mitchell's son Kevin Mitchell worked with the company as well as an executive until leaving in 2007 to found ShowBiz Cinemas.[5][6][7]

United States Department of Justice lawsuits[edit]

In the 1990s, Cinemark Theatres was one of the first chains to incorporate stadium-style seating into their theatres.[8] In 1997, several disabled individuals filed a lawsuit against Cinemark, alleging that their stadium style seats forced patrons who used wheelchairs to sit in the front row of the theatre, effectively rendering them unable to see the screen without assuming a horizontal position. The case was heard in El Paso district court as Lara v. Cinemark USA, where a judge ruled that the architecture of Cinemark's theatres violated the Americans with Disabilities Act. The ruling was later overturned by the Fifth Circuit Court of Appeals, which ruled that Cinemark only had to provide an "unobstructed view" of the screen, and that since handicapped patrons' view was only awkward and not actually obscured, Cinemark was not violating the law.[9]

In response, the United States Department of Justice filed their own suit against Cinemark while appealing the appellate court's decision. The DOJ argued that, while Cinemark was not technically violating the ADA, it was nevertheless discriminating against handicapped patrons by relegating them to the worst seats in the auditorium.[10] Cinemark responded by filing a lawsuit against the Department of Justice, alleging misconduct on the DOJ's behalf.[11] Cinemark's lawsuit was thrown out, and the Department of Justice proceeded with its lawsuit. Cinemark ultimately agreed to settle out of court before the court came to a ruling, agreeing with the DOJ that it was in the company's best interest to end litigation before a ruling was issued.[10] Per the terms of the settlement, Cinemark agreed to renovate all existing theatres to provide wheelchair-bound and other handicapped patrons access to rows higher in its theatres, and also agreed that all future theatres would be constructed so as to allow handicapped patrons better access to higher rows. In turn, the Department of Justice agreed not to bring further litigation against the company in relation to the architecture of stadium seating as it applies to the ADA.[10]

Century Theatres acquisition[edit]

In 2006, Cinemark purchased Century Theatres with a combination of cash and stock bonds. This acquisition added over 80 theatres and many more screens. Some of these theatres were subsequently shut down either being phased out as under performing or replaced with new complexes.

Muvico Theaters purchases[edit]

In 2009, in order to save the company from a potential bankruptcy, Muvico Theaters sold four theatres to Cinemark.[12] The theatres were Arundel Mills Egyptian 24 in Hanover, MD; Paradise 24 in Pembroke Pines, FL; Palace 20 in Boca Raton, FL; and Boynton Beach 14 in Boynton Beach, FL.; Arundel Mills' Egyptian 24 was often one of the highest-grossing movie theaters in the nation.[13]

Rave Cinemas purchase[edit]

In November 2012 Cinemark announced it was acquiring Rave Cinemas, the Dallas, Texas–based chain that operates the former Bridge theater with IMAX in Culver City, for $240 million. The deal included 32 theaters located in 12 states, representing 483 screens. Tim Warner, Cinemark's CEO said in a statement "The acquisition of these high quality assets will further enhance Cinemark's diversified domestic footprint, including the expansion of our presence in the New England market".[14] The sale was closed on May 29, 2013, but Cinemark was required to sell the Rave Stonybrook 20 + IMAX theater in Louisville KY, the Rave Ritz Center 16 in southern New Jersey, and either the Rave Hickory Creek 16 in Hickory Creek, Texas or the Cinemark 14 in Denton, Texas. In addition, Cinemark's chairman Lee Roy Mitchell was also required to sell the Movie Tavern Inc. to Southern Theatres.[15] On July 18, 2013, Cinemark found a buyer, Carmike Cinemas, for the Stonybrook 20 & IMAX, Rave Ritz Center 16, and the Rave Hickory Creek 16. With this change, National CineMedia will be replaced with Screenvision at the Stonybrook 20 and Ritz Center 16. Screenvision is already at Hickory Creek, Texas at the time of the announcement of the sale.[16] The sale was closed on August 16, 2013.[17] On September 12, 2013, Southern Theatres announced that they acquired The Movie Tavern from Lee Roy Mitchell after he was required to sell The Movie Tavern after Cinemark bought Rave Cinemas on May 29, 2013. The Movie Tavern will remain a brand of Southern Theatres. As part of Southern Theatres' long-term deal with National CineMedia, The Movie Tavern will switch from Screenvision to National CineMedia in June 2014. Also Cinemark purchased Rave Cinemas Baldwin Hills Crenshaw 15 in June 2014.[18]

Aurora shooting[edit]

Main article: 2012 Aurora shooting

On July 20, 2012, a gunman opened fire during the midnight premiere of The Dark Knight Rises in a Century theater in Aurora, Colorado, killing 12 people and injuring 70 others.[19] The gunman, later identified as James Eagan Holmes, who was believed to be acting alone, entered the theater dressed in protective clothing, set off tactical grenades, then opened fire with multiple firearms on the theatergoers. Counting both fatalities and injuries, the attack was the largest mass shooting in terms of number of casualties in United States history at the time.[20] The theater was reopened on January 17, 2013.[21]

The theater was sued by victims families, who alleged the theater may have taken greater measures to prevent the shooting. After years of legal battling, a jury took three hours to deliver a unanimous verdict that the theater chain was not liable to any degree for the tragedy that transpired, and the judge allowed the theater company to submit a bill of costs to recover expenses imposed on it due to the litigation, as Colorado state law allows for prevailing parties. The theater chain has a pending motion in state court for certain cost reimbursements in the amount of 699,000.[22] A separate group of victims were also dismissed in federal court when U.S. District Judge R. Brooke Jackson ruled that "killer James Holmes’ own ‘premeditated and intentional actions were the predominant cause of the plaintiffs’ losses.’" Legal analysts cited in news outlets opined that the theater company will likely refrain from seeking costs from the plaintiffs and argued costs may have been submitted to dissuade appeals from being filed by the plaintiffs’ attorneys, which would further prolong the tragedy.[23][24]

Political causes[edit]

In 2008, former CEO Alan Stock donated $9,999 toward the successful passage of California's Proposition 8, an initiative restricting the definition of marriage to opposite-sex couples and overturning the California Supreme Court's ruling that same-sex couples have a constitutional right to marry. An ensuing campaign, launched by opponents to the Prop 8 passage, encouraged patrons to see the Gus Van Sant film Milk, starring Sean Penn in the title role of gay-rights activist Harvey Milk, at a competing theater in protest.[25] Others called for a more general boycott.[26] The issue became irrelevant on June 26, 2013, when the U.S. Supreme Court declared Proposition 8 unconstitutional, reinstating same-sex marriages in California and in 2015 when same-sex marriage became legal nationwide.

See also[edit]


  1. ^ a b c "About Us". Cinemark Theatres. December 31, 2013. Retrieved March 30, 2014. 
  2. ^ a b c d e "Cinemark Holdings, Inc. 2015 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 24, 2016. 
  3. ^ Official website of Cinemark in Brazil
  4. ^, CinéArts
  5. ^ "Kevin L. Mitchell". Cambridge Who's Who. Retrieved August 15, 2013. [permanent dead link]
  6. ^ "Executive Profile: Lee Roy Mitchell". Businessweek. Retrieved August 15, 2013. 
  7. ^ "Uniting Business Leaders with Altruistic Action for Animal Welfare" (PDF). Creature Causes. February 15, 2013. Retrieved August 15, 2013. 
  8. ^ Cinemark Brings Stadium Seating to the Valley. Cinemark press release, August 13, 1998. Accessed 3 June 2009.
  9. ^ "Appellate Court OKs Stadium-style Movie Seating; Cinemark, USA Inc. Wins ADA Case". Business Wire, April 11, 2000. Accessed 3 June 2009.
  10. ^ a b c US Department of Justice vs. Cinemark
  11. ^ Cinemark v United States
  12. ^ (2009-03-21). "Muvico Sells Four Theaters in Florida and Maryland to Cinemark". Retrieved 2010-10-15. 
  13. ^ (2009-03-22). "Muvico sells lavish Arundel Mills theater". Archived from the original on March 10, 2012. Retrieved 2010-10-15. 
  14. ^ Richard Verrier (November 17, 2012). "Cinemark signs deal to buy Rave Cinemas". Los Angeles Times. 
  15. ^ US and Texas v. Cinemark, Rave, and Adler Wood (D.D.C. 20 May. 2013). Text
  16. ^ "Carmike Cinemas, Inc. : Carmike Cinemas to Acquire Three State-of-the-Art Theatres Totaling 52 Screens from Cinemark". 4-traders. July 18, 2013. 
  17. ^ "Cinemark Completes Required Divestiture of 52 Screens". Daily Finance. August 16, 2013. 
  18. ^
  19. ^ "Officials release complete list of injured victims in Aurora massacre". Fox News Channel. January 10, 2013. Retrieved July 4, 2013. 
  20. ^ "Colorado Movie Theater Shooting: 70 Victims The Largest Mass Shooting". Good Morning America. July 20, 2012. Retrieved July 21, 2012. 
  21. ^ Lee, Kurtis (January 14, 2013). "Vacant since mass shooting, renewed Aurora theater to reopen Thursday". The Denver Post. Retrieved 15 January 2013. 
  22. ^ "Cinemark Drops Cost Claims Against All But Four Aurora Theater Shooting Victims Who Sued". Denver Post. September 1, 2016. 
  23. ^ "Cinemark Victories Are A Check on Ill-Advised Lawsuits". Denver Post. July 1, 2016. 
  24. ^ "Cinemark Holdings, inc. Profile". Yahoo Finance. Dec 31, 2015. Retrieved June 30, 2016. 
  25. ^ Cieply, Michael. "Activists Seek to Tie ‘Milk’ to a Campaign for Gay Rights". The New York Times, November 22, 2008. Accessed 3 June 2009.
  26. ^ Moore, Roger. "Cinemark CEO donates to 'Proposition Hate': boycott follows". Orlando Sentinel, November 13, 2008. Accessed 3 June 2009

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