Cinemax (Asian TV channel)

Cinemax Asia
Country	Singapore
Broadcast area	Asia
Network	HBO Asia
Headquarters	Singapore (main); Mumbai
Programming
Language(s)	English; Mandarin (Singapore); Thai; Korean; Japanese; Filipino; Indonesian; Vietnamese
Picture format	1080i HDTV; (downscaled to 16:9 anamorphic widescreen or letterboxed 480i for the SDTV feed)
Ownership
Owner	HBO Asia Pte Ltd; (Warner Bros. Discovery International); (Warner Bros. Discovery)
Sister channels	Warner TV; HBO; Cartoon Network Asia; Cartoonito Asia; CNN International; HBO Signature; HBO Hits; HBO Family;
History
Launched	November 15, 1996; 26 years ago
Replaced	FOX Action Movies (Cignal TV channel space)
Closed	15 April 2021
Replaced by	Jeet Asia
Former names	Max; (29 March 2009– 30 September 2012)
Links
Website	www.cinemaxasia.com
Availability
Terrestrial
Nexmedia (Indonesia)	Channel 503

Cinemax Asia is a pan-Asian pay television channel as a part of the HBO Asia network. It features action, science-fiction, thriller, and adult comedy films.^[1] Cinemax Asia is headquartered in Warner Bros. Discovery Asia office in Singapore.

History[edit]

Cinemax Asia (15 November 1996– 28 March 2009)[edit]

Cinemax Asia (which is the secondary channel of HBO Asia) was launched in 15 November 1996, it is a 24-hour movie channel which features movies in horror, suspense, thriller and action. Cinemax Asia features Thriller Cinemax on Thursday, Action Cinemax on Friday while Cinemax Superstars on weekend.

In Malaysia, Cinemax Asia was launched on Astro on channel 18 on April 23, 1998 at 7.45 pm replacing the ill-fated MGM Gold channel on April 6, 1998.

Max Asia (29 March 2009–30 September 2012)[edit]

In March 2009, Cinemax Asia was rebranded as "Max Asia" to appeal to male viewers. Max Asia's logo has been redesigned as well in line with the rebranding. Under registered permission HBO Network, Max Asia became an American movies channel.^{[clarification needed]}^[2]^[3]^[4]^[5]

Cinemax Asia (1 October 2012–present)[edit]

Max Asia changes its ident, its yellow background color is replaced by a red color with a more bolder approach to match its original American counterpart, with new action and thriller movies and it is now a competitor to its rival Fox Action Movies.

During October 2021, Cinemax Asia featured horror films in a Maximum Horror promotion.^[6]

Logo[edit]

Logo used in 2001-2008
Cinemax Old Logo in 2008-2009
Logo used in 2009-2012 after rebranded
Cinemax's New Logo in 2012-2016
Cinemax's logo used from 2017–Present
MAX By HBO logo (2017-2020)

References[edit]

^ See the examples at Cinemax Schedule May 2021.
^ [1]^{[dead link]}
^ "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Archived from the original on 25 March 2009. Retrieved 23 January 2018.
^ "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.{{cite web}}: CS1 maint: archived copy as title (link)
^ [2]^{[dead link]}
^ #WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021

External links[edit]

Cinemax Asia's official site

This article about a television station is a stub. You can help Wikipedia by expanding it.

[1] See the examples at Cinemax Schedule May 2021.

[2] [1]^{[dead link]}

[3] "Advertising, Marketing, Media, Digital, PR News & more". Campaign Asia. Archived from the original on 25 March 2009. Retrieved 23 January 2018.

[4] "Archived copy". Archived from the original on 1 April 2009. Retrieved 24 March 2009.{{cite web}}: CS1 maint: archived copy as title (link)

[5] [2]^{[dead link]}

[6] #WhatsOnCinemax: MAXIMUM HORROR OCTOBER 2021

[1]

[2]

[3]

[4]

[5]

[6]

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Defunct and former ventures	3net (2011–14) BET Holdings, Inc. (1985–96) C4 (2003–14) Canal 8 Sport (2012–15) Comedy Central (1991–2004) Discovery Civilization (2005–21) Discovery Family (France) (2017–22) Discovery Geschichte (2005–09) Discovery Health Channel (1998–2010) Discovery People (1997–2000) Discovery Shed (2009–21) Discovery Travel & Living (brand) (1998–2013) Eurosport News (2000–18) Festival (1986–88) FitTV (1993–2011) Food Network NZ (2005–21) Four (1997–2003; 2011–16) GXT (2005–14) HBO Boxing Pay-Per-View (1990–2018) HBO Defined (India; 2013–15) HBO Downtown Productions (1989–2001) HBO en Español (1989–99) HBO Hits (India; 2013–16) HBO Independent Productions (1990–2001) HBO Netherlands (2012–16) HBO Now (2014–20) HBO NYC Productions (1986–99) Take 2 (1979–81) HBO Home Entertainment (1984–2019) Oh!K (2014–22) Quest Arabiya (2015–19) Setanta Sports Asia (2011–20) ThreeLife (2018–20) TriStar Pictures (1983–86) Turner South (1999-2006) Vivolta (20%; 2007–18)