|Galaxy Entertainment (1999-2003)
Cineplex Galaxy Income Fund (2003-2011)
Cineplex Galaxy (2003-2005)
|Traded as||TSX: CGX TSX: CGX.DB|
|Predecessors||Famous Players, Inc.
Loews Cineplex Entertainment
|Founder||Ellis Jacob and Stephen Brown|
|Headquarters||1303 Yonge Street
Toronto, Ontario M4T 2Y9, Canada
|Ellis Jacob, President & CEO|
|Revenue||CAN$ 1.010 billion (2010)|
|CAN$ 63.0 million (2010)|
Number of employees
Cineplex VIP Cinemas
Cineplex Inc. (TSX: CGX); formerly known as Cineplex Galaxy Income Fund and Galaxy Entertainment Inc. is one of Canada’s largest entertainment companies and operates numerous businesses including movie theatres, food services, gaming, alternative programming, and the online sale of home entertainment content. Cineplex is also a joint venture partner in SCENE – Canada’s largest entertainment loyalty program.
Through its operating subsidiary Cineplex Entertainment LP, Cineplex operates 162 theatres with 1,640 screens in all 10 Canadian provinces from coast to coast, serving approximately 71 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Cinema City, Colossus, Famous Players, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands.
Although Cineplex currently stakes a partial claim to the history of the Famous Players Film Company (later Paramount Pictures), founded in 1912, as its earliest predecessor, though that company did not have any operations in Canada until 1920, when it bought Nathan Nathanson's Paramount Theatre chain, which Nathanson had established four years earlier.[nb 1] Nathanson, along with being the 5th richest person in the world, became the first president of the resulting entity, Famous Players Canadian Corporation. In 1923, Famous Players bought out rival Allen Theatres, acquiring many buildings in the process .
The present enterprise, known as Galaxy Entertainment Inc. was established in 1999 by Ellis Jacob, a former Chief Operating Officer of Loews Cineplex Entertainment, and Stephen Brown, a former Cineplex Chief Financial Officer. With investments from Onex Corporation and Famous Players, the new company focused on smaller markets that were usually served by smaller theatres and old equipment, opening large, major chain-style locations under the Galaxy Cinemas banner.
In October 2003, Loews Cineplex Entertainment, which was a merger of Cineplex Odeon and Sony's Loews Theatres in 1998, who went bankrupt in 2001 due to the economic recession of the early 2000s, consolidated its Canadian operations with Galaxy Cinemas, forming Cineplex Galaxy Income Fund. Jacob became the chief executive of Cineplex Galaxy Cinemas, and Brown became the CFO. Onex was the controlling shareholder of both Loews Cineplex Theatres and Galaxy Cinemas at the time of the merger, but sold its interest in Loews in June 2004. It maintained control of Cineplex Galaxy.
On June 13, 2005, Cineplex Galaxy Income Fund announced its acquisition of Famous Players from Viacom for $500 million (about US$397 million). This deal was completed on July 22, 2005. To satisfy antitrust concerns, on August 22, 2005 the group announced the sale of 27 locations in Ontario and western Canada to Empire Theatres.
Eight days after Cineplex Galaxy announced its purchase of Famous Players Theatres, Loews Cineplex Theatres and AMC Theatres announced a merger. While AMC Theatres also operates in Canada and was ranked third behind Cineplex Galaxy Income Fund and the enlarged Empire Theatres, Cineplex Odeon and AMC Theatres remained competitors. In 2012, AMC sold 4 of its theatres to Cineplex Entertainment, in an effort to divest their Canadian operations and focus on their U.S. assets.
Cineplex Galaxy Income Fund, the owners of the chain, renamed Cineplex Galaxy LP to Cineplex Entertainment on October 3, 2005. In 2011, Cineplex Galaxy became Cineplex Inc.
Cineplex Entertainment announced on March 31, 2006 that it had sold seven more theatres in Quebec to Chelsea-based Fortune Cinemas Inc. On June 29, 2007, Cineplex Entertainment announced its purchase of three Cinema City theatres in western Canada. Two theatres in Winnipeg and one in Edmonton were acquired.
With the bankruptcy of Fortune Cinemas, Cineplex Entertainment acquired (or in this case, re-acquired) some of Fortune Cinemas theatres. The Starcité Gatineau (Starcité Hull) and the Cavendish theaters were reopened as Cineplex Entertainment theatres.
In July 2012, Cineplex Entertainment purchased four of AMC's Canadian theaters, including the Yonge Dundas 24 at 10 Dundas East, adjacent to the Toronto Eaton Centre, and the Forum in Montreal. The purchase of the Yonge Dundas 24, presently Canada's largest multiplex cinema, brought Cineplex Entertainment full circle, as the original Cineplex at Eaton Centre was the namesake for the present company. The company also earlier acquired the Tinseltown Movies 12 theatre from another American chain, Cinemark, in the Gastown neighbourhood of Vancouver.
On June 27, 2013, Cineplex Entertainment announced the purchase of 24 Empire Theatres locations. The theatres they acquired are in Atlantic Canada. The acquired locations were rebranded under the Cineplex Cinemas name upon sale completion. The sale also included 2 IMAX screens in Halifax, NS and St. John's, NL. and 2 Empire Extra screens in Dartmouth, NS and Dieppe, NB. The acquired Empire Extra screens were rebranded as UltraAVX.
Cineplex Entertainment received Competition Bureau Approval on On October 10, 2013 to buy 24 Empire Theatres in Atlantic Canada. Previously, the Empire Kanata and Whitby Theatres were to be sold to Cineplex, but were sold to Landmark Cinemas instead. The Empire Theatres in Atlantic Canada closed on October 22, 2013 after the evening shows. The sale was completed on October 24, 2013. On October 24 & 25, 2013, the theatres reopened as Cineplex Cinemas.
On August 15, 2014, Cineplex Entertainment opened Cineplex VIP Cinemas Don Mills, located at Shops at Don Mills. While several Cineplex Entertainment locations have spaces within them dedicated to the 19+ VIP Experience, this was the first location of its kind, designed exclusively for the 19+ VIP Experience, complete with valet parking, 5 VIP screens, and all the other amenities that typically come with the Cineplex VIP Experience.
Operations and brands
Following the sale of Empire Theatre's operations to Cineplex and Landmark Cinemas, Cineplex's main competitors are Cinemas Guzzo in Quebec, and Landmark Cinemas and Rainbow and Magic Lantern Cinemas in Ontario and western Canada. With the sales, Cineplex also became the only significant chain in Atlantic Canada, a role previously held by Empire.
Cineplex operates cinemas using the following banners: Cineplex Cinemas (known as Cineplex Odeon Cinemas for many pre-2013 locations), SilverCity (French: StarCité), Galaxy, Famous Players, Cineplex VIP Cinemas, Scotiabank Theatre and Cinema City. The Coliseum and Colossus banners have been phased out in favour of the Cineplex Cinemas banner, but the unique architectural features of these theatres has been preserved.
Digital IMAX and UltraAVX
On June 30, 2010, an in-house cinema concept called UltraAVX made its public debut at two Toronto and Calgary locations. Today, this technology is available at 57 Cineplex locations in all Canadian provinces, with the exception of Newfoundland and Labrador and Prince Edward Island. UltraAVX screens are considerably larger than Cineplex's traditional ones, and they feature a Dolby Digital 7.1 or a Dolby Atmos surround sound system. Initially powered by Christie Solaria 2230 DLP Cinema projectors for digital and 3D presentations, these were later upgraded to Solaria 4230 4K projectors. Guests can reserve seats, which are extra wide rocking seats with high backs. As of November 2013, some Cineplex theatres have two UltraAVX screens in one theatre building. One UltraAVX screen features Dolby Atmos audio while the other features Dolby 7.1 audio.
XScape (stylized as "XSCAPE") Entertainment Centre is Cineplex's brand for its latest arcades. It is currently available at 21 cinemas: twelve Cineplex (of which six are former Coliseum and Colossus locations), five SilverCity, two Galaxy and two Scotiabank Theatre. The SilverCity locations have the most amenities: all but the Fairview Mall location join Cineplex Cinemas Oakville (a former SilverCity) in featuring Xscape parties. In addition, the Newmarket location features virtual bowling and the Crossiron Mills features a laser maze challenge called "The Vault".
Tokens and tickets for games are loaded on a digital Xscape game card, powered by Embed and valid at any XScape location. These cards are more reliable compared to traditional token coins and paper tickets. It is possible to earn Scene points and bonus digital tokens when purchasing or refilling an XScape card at the prize centre. While all games deduct virtual tokens, only redemption games may award digital tickets to congratulate successful players.
Many of the other locations continue to have Cinescape in some Cineplex Odeon locations as well as TechTown in many Famous Players theatres. Coins are valid at any location that accepts them.
Front Row Centre Events
In addition to showing films, Cineplex also shows a variety of alternative programming through their subsidiary Front Row Centre. This includes live broadcasts of theatre performances (Stratford, National Theatre Live), operas (MET Opera), concerts, and sporting events (WWE).
Launched in 2007, Scene (stylized SCENE) is the entertainment rewards program jointly owned by Scotiabank and Cineplex Entertainment. It is free to join and offers members points on movie tickets, Supertickets, Xscape credit, home video and select combo purchases at Cineplex.
Additionally, a 10% discount is offered on concession purchases and, since June 2012, on Tuesday movie ticket prices. Scene membership cards are also integrated in the Passbook application of Apple's iOS 6 and later.
The Scene ScotiaCard (debit) and Scene Visa card allow Scene members to earn points outside of Cineplex properties.
The current Chief Executive Officer and President of Cineplex Entertainment is Ellis Jacob.
Cineplex has an OutTakes restaurant in 88 theatres, some which replace previous restaurant partners (Burger King, KFC and New York Fries) and others which introduce restaurants at locations which did not previously feature one. Poptopia is a flavoured popcorn restaurant offered in a full-service format at ten locations. Other Cineplex theatres may feature Poptopia at the concession stand, but only in the caramel corn and/or kettle corn flavours.
Ice cream at Cineplex locations debuted with Baskin-Robbins and TCBY. Beginning in December 2007, Yogen Früz became the preferred partner. On January 1, 2014, Cineplex acquired a 50% stake in Yoyo's Yogurt Café. As of January 2015, 49 Cineplex theatres feature Yoyo's restaurants.
Current restaurant partners include Panago, Pizza Pizza (replacing Pizza Hut), Starbucks and Tim Hortons. Hershey candy is available throughout the chain. M&M's Mini are available as candies in kids' combos used to promote a kids' movie. Since early 2007, Coca-Cola has been the exclusive soft drink supplier to Cineplex theatres. Taco Bell was previously available at Cineplex, but is now phased out with no comparable alternative.
Class Action Lawsuit
|This section does not cite any references or sources. (August 2013)|
A class action lawsuit against Cineplex Inc. was filed by Docken & Company in Calgary on November 14, 2012, on behalf of the class action representative plaintiff Matthew Starchuk. The statement of claim says he was charged full price despite advertising saying movie tickets are discounted on Tuesdays as part of a deal called Cineplex Tuesdays. The night that Starchuk and his brother went to see the Spider-Man sequel on Tuesday, July 3, 2012, it was opening in theatres across North America. The film grossed a record $35 million around the continent during that 24-hour period. Thousands of individuals have already joined the class action suit, all claiming similar incidents of being charged full price and not offered the discounted rate. Cineplex advertises on its website the following: "On Tuesdays, ticket prices for ALL performances (3D, UltraAVX, UltraAVX 3D, IMAX, IMAX 3D, VIP, VIP 3D or D-BOX) can be purchased at the Tuesday discounted rate." Since the lawsuit has been filed Cineplex Inc. revised their website stating the following: "On Tuesdays (subject to rare exception), ticket prices for all performances (3D, UltraAVX, UltraAVX 3D, IMAX, IMAX 3D, VIP, VIP 3D or D-BOX) can be purchased at the Tuesday discounted rate." Cineplex is alleged to have breached consumer protection statutes in Alberta and the rest of Canada; specifically the Fair Trading Act RSA 2000,cF-2, and the Competition Act RSC 1985,c C-34. A settlement was reached whereby Cineplex will donate $20,000 to a charity and reimburse the plantiffs $7,000.
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