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Citizen Change is a political service group, founded in 2004 by musician P. Diddy, and backed by Mary J. Blige, Mariah Carey and 50 Cent. The stated aim was to get young people and minorities to vote. A band named CitiZEN Change from Galveston, Texas played music together from 2001-2005, who originally owned a website domain bearing the name sold it to the campaign in 2004.
P. Diddy said at the time that its mission was to make voting "hot" and "sexy." The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET.
In pop culture
- In a South Park episode entitled "Douche and Turd", P. Diddy and his associates chase Stan Marsh around with weapons and literally threaten to kill him if he doesn't vote.
- In 2012, the "Vote or Die!" t-shirt concept was resurrected for the Democratic National Convention in the form of parody "Vote Obama" t-shirts.
- "All aboard P. Diddy's political party plane". Today. 27 October 2004. Retrieved January 18, 2019.
- Silverman, Stephen P. "P. Diddy to Kids, Minorities: Vote or Die". People. Retrieved January 18, 2019.
- Quart, Alissa (6 November 2004). "They're Not Buying It". The New York Times. Retrieved January 18, 2019.
- Vargas, Jose Antonio. "Vote or Die? Well, They Did Vote". Washington Post. Retrieved January 18, 2019.
- Elsworth, Catherine. "P Diddy leads rapper 'shout out' for Barack Obama". The Telegraph. Retrieved January 18, 2019.