Citizen Change

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Citizen Change is a political service group, founded in 2004 by musician P. Diddy, and backed by Mary J. Blige, Mariah Carey and 50 Cent.[1] The stated aim was to get young people and minorities to vote.[2]


The campaign's message, promoted on t-shirts and other things, is "Vote or Die!", a phrase adapted from Join, or Die, a well-known cartoon by Benjamin Franklin.

2004 Presidential election[edit]

P. Diddy said at the time that its mission was to make voting "hot" and "sexy."[3][4] The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET.[2]

2008 Presidential election[edit]

P. Diddy invoked the phrase, "Obama or Die", at the BET Awards 2008.[5]

In pop culture[edit]

Many American television shows (most notably South Park and The Daily Show with Jon Stewart) have parodied this campaign as laughably hyperbolic, unnecessarily violent, and its ironic presentation of a false choice. In a South Park episode entitled "Douche and Turd", P. Diddy and his associates chase Stan Marsh around with weapons and literally threaten to kill him if he doesn't vote. In 2012, the "Vote or Die!" t-shirt concept was resurrected for the Democratic National Convention in the form of parody "Vote Obama" t-shirts.


  1. ^ "All aboard P. Diddy's political party plane". Today. Retrieved January 18, 2019.
  2. ^ a b Silverman, Stephen P. "P. Diddy to Kids, Minorities: Vote or Die". People. Retrieved January 18, 2019.
  3. ^ Quart, Alissa. "They're Not Buying It". New York Times. Retrieved January 18, 2019.
  4. ^ Vargas, Jose Antonio. "Vote or Die? Well, They Did Vote". Washington Post. Retrieved January 18, 2019.
  5. ^ Elsworth, Catherine. "P Diddy leads rapper 'shout out' for Barack Obama". The Telegraph. Retrieved January 18, 2019.