Città dell'arte Fashion: Bio Ethical Sustainable Trend

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Città dell'arte Fashion: Bio Ethical Sustainable Trend is an initiative of the Fondazione Pistoletto (Pistoletto Foundation) to promote sustainability in the fashion industry. It was unveiled by Vogue Italia editor-in-chief Franca Sozzani and the artist Michelangelo Pistoletto at a press conference at Pistoletto's studio in Biella on September 22, 2009.[1] From September 23, 2009 through February 2010, the participants are committed to providing a new model for sustainable practices in fashion.[1]


The purpose of Città dell'arte Fashion: Bio Ethical Sustainable Trend is to encourage and find ways for the fashion industry to exemplify a new model of socially responsible, ethical, and sustainable fashion.[1] Michelangelo Pistoletto invited eleven Italian designers to create one look from sustainable Italian textiles.[2] In June 2009, a two-day workshop at Pistoletto's studio assisted the designers' in selecting organically dyed yarns for the project, which will culminate in February 2010.[2]

Corporate sponsorship[edit]

These are just a handful of the companies who sponsor this initiative:

Zegna chairman Paolo Zegna is just one of many people who pay for the organically dyed fabrics and yarns for the project.[3]


Participating designers include:[3]

  • Marco de Vincenzo
  • Silvio Betterelli
  • Marta Forghieri
  • Osman Yousefzada
  • Mark Fast
  • Siri Johansen
  • Mary Katrantzou
  • José M. Nunes da Silva Giralt
  • Matthew Ames
  • Sandra Backlund


External links[edit]