Città dell'arte Fashion: Bio Ethical Sustainable Trend
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Città dell'arte Fashion: Bio Ethical Sustainable Trend is an initiative of the Fondazione Pistoletto (Pistoletto Foundation) to promote sustainability in the fashion industry. It was unveiled by Vogue Italia editor-in-chief Franca Sozzani and the artist Michelangelo Pistoletto at a press conference at Pistoletto's studio in Biella on September 22, 2009. From September 23, 2009 through February 2010, the participants are committed to providing a new model for sustainable practices in fashion.
The purpose of Città dell'arte Fashion: Bio Ethical Sustainable Trend is to encourage and find ways for the fashion industry to exemplify a new model of socially responsible, ethical, and sustainable fashion. Michelangelo Pistoletto invited eleven Italian designers to create one look from sustainable Italian textiles. In June 2009, a two-day workshop at Pistoletto's studio assisted the designers' in selecting organically dyed yarns for the project, which will culminate in February 2010.
These are just a handful of the companies who sponsor this initiative:
- Alcantara SpA
- Ermenegildo Zegna Holditalia S.p.A.
- Loro Piana S.p.A.
- Zegna Baruffa - Lane Borgosesia S.p.A.
Zegna chairman Paolo Zegna is just one of many people who pay for the organically dyed fabrics and yarns for the project.
Participating designers include:
- Marco de Vincenzo
- Silvio Betterelli
- Marta Forghieri
- Osman Yousefzada
- Mark Fast
- Siri Johansen
- Mary Katrantzou
- José M. Nunes da Silva Giralt
- Matthew Ames
- Sandra Backlund
- Lazzaroni, Laura: "Third Paradise," Ever Manifesto, October 2009 issue.
- Martin, JJ: "Giving fashion an eco-boost," New York Times, September 24, 2009
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