Clamato

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Clamato
Clamato can.jpg
341 mL can of Mott's Clamato. The Canadian package artwork includes English and French languages.
Type Tomato juice/clam broth hybrid
Manufacturer Mott's (Keurig Dr Pepper)
Country of origin United States
Introduced 1966
Variants Beefamato, Nutrimato, X-tra Spicy, The Works
Related products Kraut juice, Caesar

Clamato /kləˈmt/ is a commercial drink made of reconstituted tomato juice concentrate and sugar, which is flavored with spices and clam juice.[1] Made by Mott's, the name is a portmanteau of "clam" and "tomato". It is also referred to colloquially as "clamato juice".

Clamato was produced in its current form beginning in 1966 by the Duffy-Mott company in Hamlin, New York, by two employees who wanted to create a Manhattan clam chowder style cocktail by combining tomato juice and clam broth with spices. Its history extends further back, however, as a nearly identical drink was already present in a cookbook published a decade earlier.[2] The employees named the new cocktail "Mott's Clamato" and secured the trademark for the new brand. The brand was owned by Cadbury-Schweppes after the company bought Mott's in 1982. As of 2008, it is owned by Keurig Dr Pepper after the business was spun off of Cadbury-Schweppes.[3]

Mixed drinks[edit]

Clamato is used primarily as a drink mix for alcoholic beverages (an estimated 60% of sales in the US in 2008[4]), and it is popular for this in both Canada and Mexico, but less so in the United States (outside of Canadian-American and Mexican-American communities).

Beer[edit]

Clamato is also added to beer in various beer cocktails, such as the michelada; the most basic is known as a "beer 'n clam" or a "Red Eye" in Western Canada, which adds Clamato to pale lagers. In 2001, Anheuser-Busch and Cadbury-Schweppes introduced a premixed version called the "Budweiser and Clamato Chelada" in the United States,[4] which was panned by American beer critics.[5]

Adding more spices (similar to those in a Caesar) results in what is called sangre de cristo (blood of Christ)[6] in Mexico.

Beefamato[edit]

Beefamato is a similar beverage, but made from beef broth and tomato juice, with a touch of Worcestershire sauce. Beefamato is a popular ingredient in many cocktails, such as "Gramma's Bloody Mary".[7]

References[edit]

  1. ^ O'Brien, Erin (February 20, 2009). "Drinking Responsibly". Cleveland Free Times. Archived from the original on May 17, 2008. Retrieved February 11, 2009.
  2. ^ Betty Crocker's Picture Cook Book. New York: McGraw-Hill. 1956.
  3. ^ "Clamato - A History in Red". Retrieved February 11, 2009.
  4. ^ a b "Budweiser & Clamato Chelada And Bud Light & Clamato Chelada Arrive Nationwide | Beer (& More) In Food". Beerinfood.wordpress.com. January 14, 2008. Retrieved May 18, 2013.
  5. ^ "Budweiser & Clamato Chelada - Anheuser-Busch - Saint Louis, MO". BeerAdvocate. Retrieved May 18, 2013.
  6. ^ "Sangre De Cristo Recipe at". Epicurious.com. January 28, 2012. Retrieved May 18, 2013.
  7. ^ "Gramma's Bloody Mary". Retrieved March 8, 2010.

External links[edit]