Claro (company)

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IndustryWireless services
Founded12 September 1939; 81 years ago (12 September 1939)
HeadquartersSao Paulo, Brazil
Number of locations
Costa Rica
Dominican Republic
El Salvador
Puerto Rico
Key people
Daniel Hajj Aboumrad
Carlos J. García Moreno
Carlos Cárdenas
-Exec LatAm Operations
ProductsUMTS/HSDPA, CDMA, GSM, AMPS, Wireless Data Services, Push to Talk
Revenue2018 R$49.2B BR; $9.1B USD
Number of employees
ParentAmérica Móvil
SubsidiariesCablenet S.A
Claro TV
Movistar El Salvador
Movistar Guatemala
Star One

Claro Americas is a Brazilian company part of América Móvil, a Mexican telecom group. Claro serves clients in Argentina, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Puerto Rico and Uruguay. The company's name means "bright", "clear" or "of course" in Portuguese and Spanish.

Argentina, Paraguay and Uruguay[edit]

Headquartered in Córdoba, Argentina, Claro was launched in Argentina, Paraguay and Uruguay on March 25, 2008 in a rebranding of CTI Móvil. As of 31 March 2007 the former served more than 12.8 million subscribers on CDMA/1XRTT and GSM/GPRS/EDGE wireless.[citation needed]

CTI Móvil purchased Hutchison Telecommunications Paraguay (which operated as "Port Hable") in July 2005 to begin serving customers in that country. As of 2006, Claro competed with international operators such as Tigo (Millicom), Personal (Telecom Argentina-Telecom Italia) and VOX (formerly KDDI. VOX was acquired in 2011 by the state landline company, COPACO). In these countries, the company used slogans such as "Es simple. Es Claro." ("It's simple. It's clear") and "Claro es Internet móvil de alta velocidad." ("Claro is high-speed mobile Internet.")


In Brazil, Claro was launched in 2003 with the merger of América Móvil-owned operators ATL (serving the states of Rio de Janeiro and Espírito Santo), BCP (with service in São Paulo metropolitan area, Pernambuco, Alagoas, Ceará, Paraíba, Piauí and Rio Grande do Norte), Americel (operating in Acre, Tocantins, Rondônia, the Brazilian Federal District, Goiás, Mato Grosso, Mato Grosso do Sul), Tess Celular (other areas of São Paulo state) and Claro Digital (serving Rio Grande do Sul).

Claro later expanded its service to the states of Bahia, Sergipe, Santa Catarina, Paraná and Minas Gerais. As of 2012, the provider is available in over 2,000 Brazilian cities.[1] With competitor Vivo, Claro was one of two operators to introduce the iPhone 3G in Brazil, with TIM participating later.[citation needed] Claro Brazil also runs a pay-TV service, Claro TV.[citation needed] Slogans used by the Brazilian branch include "Nós escutamos" ("We listen") and "Escolha" ("Choose").[citation needed]


While Claro has developed a large market share in Colombia, data for prepaid customers indicates that Claro has lost market share to competing providers Tigo and Movistar; this may be due to Claro's position as the most-expensive per-minute provider in the country's prepaid market.[citation needed] Tigo and Movistar offer prepaid customers flat-rate per-minute plans for calls placed to all mobile service providers and landlines within Colombia (229 and 199 pesos per minute, respectively). The cheapest per-minute rate for Claro prepaid customers is 249 pesos per minute, a rate valid for only nine "preferred Claro numbers". Per-minute rates increase for calls to Claro numbers not on a customer's "preferred" list and all calls to other cellphone providers or landline numbers.

Costa Rica[edit]

After the opening of telecommunications in Costa Rica when the monopoly of the ICE Group was dissolved, the government opened a tender for telecommunications companies wishing to enter Costa Rica. Superintendencia de Telecomunicaciones (SUTEL) of Costa Rica secured a license, and the company began offering lines on November 5, 2011 to users who had registered on their website or through social networks. Service began on November 11.


Claro Chile was originally known as Chilesat PCS, which later renamed to Smartcom PCS. Claro was launched in Chile on August 6, 2006, after its acquisition of Smartcom PCS. Slogans such as "Yo soy Claro, y me gusta." ("I am Claro, and I like it.") have appeared in advertisements.

In the mobile operator segment, Claro is third in market share behind Movistar and Entel.

Dominican Republic[edit]

Claro was launched in the Dominican Republic on January 31, 2007 after its acquisition of Verizon Dominicana on April 3, 2006. Its Dominican Republic slogans have included "Claro que tienes más" ("Of Course you have more"), "La Red donde todo es posible" ("The network where everything is possible"), and recently, "Estamos para ti" ("We are for you").


In Ecuador, America Movil was present with Conecel (commercially known as Porta) until February 2011. The name "Porta" was switched to "Claro" as part of America Movil's business strategy. It is the country's leading operator, with nearly nine million subscribers.

They are currently setting up 5G in Guayaquil.

Costa Rica, El Salvador, Honduras and Nicaragua[edit]

Claro was introduced in Costa Rica, El Salvador, Honduras and Nicaragua in September 2006.


On November 16, 1996, the Guatemalan Congress passed the "Ley General de Telecomunicaciones"; The General Telecommunications Law that stipulated the privatization of Guatel, the former, state-owned, telecommunications company. It was purchased by LUCA S.A. and Ricardo Bueso became Telgua's first President and CEO until 2000. In 2000, it joined America Movil and some time after it renamed the brands ALO and PCS Digital to Claro on Guatemala.

Claro was introduced in Guatemala on September 7, 2006 as a rebranding of Telgua-owned PCS Digital and Alo de PCS. As of March 31, 2007 Claro in Guatemala had more than 5.2 million subscribers, with CDMA/1XRTT, GSM/GPRS/EDGE and UMTS/HSDPA (some cities with HSPA) wireless technology.


Claro was introduced in Jamaica as a replacement for the MiPhone company. Oceanic Digital Jamaica Limited (ODJ) was a wholly owned subsidiary of América Móvil, providing service under the Claro name. The company built a GSM/UMTS/HSDPA network with the CDMA network, and plans included fixed wireless and broadband service on the CDMA network (competing with Digicel and LIME).[2] The Jamaican company was acquired by Digicel in late 2011, and the network was closed (with permission from the outgoing Jamaica Labour Party government) in March 2012.[3]


The Panama government licensed America Móvil to use spectrum in Panama under the Claro name. The government aims to expand competition and mobile access to the Panamanian population.


Claro began operation on October 11, 2005 after its acquisition of TIM Peru. The country has more than seventeen million customers.

Puerto Rico[edit]

Claro was introduced in Puerto Rico on May 18, 2007 as a replacement for Verizon Wireless. It is the wireless arm of Puerto Rico Telephone, which offers landline telephone and data services, while Coqui.Net (bought by Puerto Rico Telephone) manages Claro's ISP and IPTV services on the island. One problem with the transition has been the non-portability telephones to the contiguous United States (Puerto Rico is part of the United States), resulting in a preference for AT&T.

Other activity[edit]

In 2012 Claro Americas was a partner in the (RED) Campaign with Adidas, American Express, Converse, China UnionPay, Legea and Servientrega. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015, with a slogan "Fighting For An AIDS Free Generation".[4]

See also[edit]


  1. ^ "International Visitors in Brazil". Site de Claro (in Spanish and English). Claro. 2012. Retrieved 15 October 2012.[dead link]
  2. ^ (25 August 2007). "MiPhone changes hands again". Archived from the original on 13 March 2014. Retrieved 18 February 2014.
  3. ^ Camilo Thame (13 January 2012). "Digicel to shut down Claro network". Jamaica Observer. Retrieved 8 January 2014.
  4. ^ "(RED) Partners". (RED). The ONE Campaign. 2012. Archived from the original on 24 May 2012. Retrieved 20 October 2012.

External links[edit]

Regional websites
Other América Móvil Brands