Classic Gold was a network of three "Gold" music formatted stations which broadcast on AM in Bradford, Hull and Sheffield. They were the Pennine Radio, Viking Radio and Radio Hallam's medium wave franchises. These stations were part of the Yorkshire Radio Network.
It was originally formed when Viking Radio split its frequencies and turned its medium wave service into "Viking Gold" on 31 October 1988; at the time this was group's first oldies station. Pennine and Hallam soon followed on 1 May 1989 and a network was formed calling itself Classic Gold.
For most of its life, Classic Gold was produced with a presenter in Hull, and local 'tech-ops' in Bradford and Sheffield. In Bradford two sets of adverts would be played out - one for Bradford and one for the Halifax/Huddersfield transmitter. Tech-ops included Paul Bromley, Rol Hirst, Melanie Robinson, Richard Hizzard, James Cridland, Colin Bates and Peter Carter. Part of the tech-op's duties would also be to drive the desk for the news readers - the first three minutes of which were taken by the FM station, while Classic Gold listeners got a full five minutes of news.
Tech-ops were instructed by talk-back from the presenter studio in Hull what the 'out-cue' was going to be. Breaks were balanced by the tech-op, not by the scheduling department. A tale about Keith Skues was that he would give an out-cue of "time-check", and would then announce "the time is three little ducks". This was followed by a long pause, causing the local tech-ops to fire off the ad-break once they'd realised it was 2:22 pm. The talkback was some kind of radio link, and occasionally was interfered with by Hull taxis.
In the early 1990s GWR Group which had just bought 2CR and 210 took YRN's Classic Gold from midnight till 6 am, which then became Brunel, 2CR Classic Gold etc. The name was used in Yorkshire by YRN some 12 months before the GWR group.
After being taken over by the Metro Radio group in the early 90s, Alan Ross then Programme Controller of Classic Gold, moved to Pennine FM to launch The Pulse (now of Magic 1170),Classic Gold was relaunched as "Great Yorkshire Radio", later "Great Yorkshire Gold".
The station continued in all three areas, even after the sale of the Bradford-based station (along with its FM sister station The Pulse of West Yorkshire) to the Radio Partnership in 1996. This had occurred because Radio Authority rules at the time prevented Emap from owning stations in Leeds and Bradford which had significant overlap.
In 1997 promotional trailers began running across all three Great Yorkshire Gold stations saying that they would be soon changing to become Magic, despite the fact that this would not be the case in West Yorkshire, where negotiations were underway to take GWR plc's Classic Gold service. Unhappy with the confusion being caused to listeners, bosses in Bradford decided to create an emergency local service whilst the talks continued with GWR plc and 1278 and 1530 AM West Yorkshire ran for a couple of weeks before Classic Gold was put to air. The Classic Gold brand continued in West Yorkshire until 2007 (apart from a brief period when the station became Big AM), when it was rebranded as Pulse Gold taking programming from the GCap-owned "Gold" network; being relaunched again the following year (2008) as Pulse 2.
Network programming began at 9.00am, with Alan Ross on mornings, and Keith Skues on lunchtimes. Peter Fairhead was also a regular presenter. Local programmes took over after Drivetime at 7.00pm, with sports programmes and specialist music. For example, on the West Yorkshire frequencies in 1989 there were brass band programmes, cookery descriptions, old dance music, computer technology shows and 'music from the hippy era' presented by Nigel Schofield.
Weekends included a large amount of local programming which on Saturdays included the breakfast show with Terry Pierce and Kenelm James and the morning show with Brian Cooke and Gregory Sammons, Sundays included religious programming with local clergy (Bradford had Martin Short and Daniel Croft as one of their presenters), and sports programming, including Rugby with Iain Williamson and football with Chris Cooper and Dan Ackroyd.
The Classic Gold jingles were resings of classic PAMS jingles, making the station sound more like an offshore pirate of the 60s - a sound familiar to Programme Director Keith Skues - himself a veteran of Radio Caroline and Radio London. The station even had its own version of the "Sonovox waltz" as used by Radio London, this was heard usually every hour just before the news. Alan Ross researched 'Oldies Radio' and the use of jingles, by studying the output of 'Cool 105.9' - a Solid Gold radio station based in Florida.
The Great Yorkshire Radio jingles were re-sings of the Great North Radio package produced by Alfasound, they also used the same slogans.(40 Years of Hits) At this time the station logo used the same font style as its sister station GNR too.