Classical conditioning (also known as Pavlovian or respondent conditioning) refers to a learning procedure in which a biologically potent stimulus (e.g. food) is paired with a previously neutral stimulus (e.g. a bell). It also refers to the learning process that results from this pairing, through which the neutral stimulus comes to elicit a response (e.g. salivation) that is usually similar the one elicited by the potent stimulus. These basic facts, which require many qualifications (see below), were first studied in detail by Ivan Pavlov through experiments with dogs. Together with operant conditioning, classical conditioning became the foundation of behaviorism, a school of psychology which was dominant in the mid-20th century and is still an important influence on the practice of psychological therapy and the study of animal behaviour (ethology). Classical conditioning is now the best understood of the basic learning processes, and its neural substrates are beginning to be understood.
- 1 Definition
- 2 Procedures
- 3 Phenomena observed
- 4 Theories
- 4.1 Data sources
- 4.2 Stimulus-substitution theory
- 4.3 Rescorla–Wagner model
- 4.4 Theoretical issues and alternatives to the Rescorla–Wagner model
- 5 Applications
- 6 In popular culture
- 7 See also
- 8 References
- 9 Further reading
- 10 External links
Classical conditioning occurs when a conditioned stimulus is paired with an unconditioned stimulus. Usually, the conditioned stimulus (CS) is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus (US) is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation). After pairing is repeated (some learning may occur after only one pairing), the organism exhibits a conditioned response (CR) to the conditioned stimulus when the conditioned stimulus is presented alone. The conditioned response is usually similar to the unconditioned response (see below), but unlike the unconditioned response, it must be acquired through experience and is relatively impermanent.
In classical conditioning, the conditioned stimulus is not simply connected to the unconditioned response; the conditioned response usually differs in some way from the unconditioned response, sometimes significantly. For this and other reasons, learning theorists commonly suggest that the conditioned stimulus comes to signal or predict the unconditioned stimulus, and go on to analyze the consequences of this signal. Robert A. Rescorla provided a clear summary of this change in thinking, and its implications, in his 1988 article "Pavlovian conditioning: It's not what you think it is." Despite its widespread acceptance, Rescorla's thesis may not be defensible.
Classical conditioning differs from operant or instrumental conditioning: in classical conditioning, behavioral responses are elicited by antecedent stimuli, whereas in operant conditioning behaviors are strengthened or weakened by their consequences (i.e., reward or punishment).
Ivan Pavlov provided the most famous example of classical conditioning, although Edwin Twitmyer published his findings a year earlier. During his research on the physiology of digestion in dogs, Pavlov developed a procedure that enabled him to study the digestive processes of animals over long periods of time. He redirected the animal’s digestive fluids outside the body, where they could be measured. Pavlov noticed that his dogs began to salivate in the presence of the technician who normally fed them, rather than simply salivating in the presence of food. Pavlov called the dogs' anticipatory salivation "psychic secretion." Putting these informal observations to an experimental test, Pavlov presented a stimulus (e.g. the sound of a metronome) and then gave the dog food; after a few repetitions, the dogs started to salivate in response to the stimulus. Pavlov concluded that if a particular stimulus in the dog's surroundings was present when the dog was given food then that stimulus could become associated with food and cause salivation on its own. He called the stimulus the conditioned (or conditional) stimulus (CS) because its effects depend on its association with food. He called the food the unconditioned stimulus (US) because its effects did not depend on previous experience. Likewise, the response to the CS was the conditioned response (CR) and that to the US was the unconditioned response (UR). Pavlov reported many basic facts about conditioning; for example, he found that learning occurred most rapidly when the interval between the CS and the appearance of the US was relatively short.
As noted earlier, it is often thought that the conditioned response s a replica of the unconditioned response, but Pavlov noted that saliva produced by the CS differs in composition from that produced by the US. In fact, the CR may be any new response to the previously neutral CS that can be clearly linked to experience with the conditional relationship of CS and US. It was also thought that repeated pairings are necessary for conditioning to emerge, but many CRs can be learned with a single trial, especially in fear conditioning and taste aversion learning.
Learning is fastest in forward conditioning. During forward conditioning, the onset of the CS precedes the onset of the US in order to signal that the US will follow. Two common forms of forward conditioning are delay and trace conditioning.
- Delay conditioning: In delay conditioning the CS is presented and is overlapped by the presentation of the US.
- Trace conditioning: During trace conditioning the CS and US do not overlap. Instead, the CS begins and ends before the US is presented. The stimulus-free period is called the trace interval. It may also be called the conditioning interval. For example: If you sound a buzzer for 5 seconds and then, a second later, puff air into a person's eye, the person will blink. After several pairings of the buzzer and puff the person will blink at the sound of the buzzer alone.
The difference between trace conditioning and delay conditioning is that in the delayed procedure the CS and US overlap.
During simultaneous conditioning, the CS and US are presented and terminated at the same time.
For example: If you ring a bell and blow a puff of air into a person’s eye at the same moment, you have accomplished to coincide the CS and US.
Second-order and higher-order conditioning
This form of conditioning follows a two-step procedure. First a neutral stimulus ("CS1") comes to signal a US through forward conditioning. Then a second neutral stimulus ("CS2") is paired with the first (CS1) and comes to yield its own conditioned response. For example: a bell might be paired with food until the bell elicits salivation. If a light is then paired with the bell, then the light may come to elicit salivation as well. The bell is the CS1 and the food is the US. The light becomes the CS2 once it is paired with the CS1
Backward conditioning occurs when a CS immediately follows a US. Unlike the usual conditioning procedure, in which the CS precedes the US, the conditioned response given to the CS tends to be inhibitory. This presumably happens because the CS serves as a signal that the US has ended, rather than as a signal that the US is about to appear. For example, a puff of air directed at a person's eye could be followed by the sound of a buzzer.
In temporal conditioning a US is presented at regular intervals, for instance every 10 minutes. Conditioning is said to have occurred when the CR tends to occur shortly before each US. This suggests that animals have a biological clock that can serve as a CS. This method has also been used to study timing ability in animals. (see Animal cognition).
Zero contingency procedure
In this procedure, the CS is paired with the US, but the US also occurs at other times. If this occurs, it is predicted that the US is likely to happen in the absence of the CS. In other words, the CS does not "predict" the US. In this case, conditioning fails and the CS does not come to elicit a CR. This finding – that prediction rather than CS-US pairing is the key to conditioning – greatly influenced subsequent conditioning research and theory.
In the extinction procedure, the CS is presented repeatedly in the absence of a US. This is done after a CS has been conditioned by one of the methods above. When this is done the CR frequency eventually returns to pre-training levels. However, spontaneous recovery (and other related phenomena, see "Recovery from extinction" below) show that extinction does not completely eliminate the effects of the prior conditioning. Spontaneous recovery is when there is a sudden appearance of the (CR) after extinction occurs. These phenomena can be explained by postulating accumulation of inhibition when a weak stimulus is presented.
During acquisition the CS and US are paired as described above. The extent of conditioning may be tracked by test trials. In these test trials, the CS is presented alone and the CR is measured. A single CS-US pairing may suffice to yield a CR on a test, but usually a number of pairings are necessary. This repeated number of trials increase the strength and/or frequency of the CR gradually. The speed of conditioning depends on a number of factors, such as the nature and strength of both the CS and the US, previous experience and the animal's motivational state Acquisition may occur with a single pairing of the CS and US, but usually, there is a gradual increase in the conditioned response to the CS. This slows down the process as it nears completion.
In order to make a learned behavior disappear, the experimenter must present a CS alone, without the presence of the US. Once this process is repeated continuously, eventually, the CS will stop eliciting a CR. This means that the CR has been "extinguished".
External inhibition may be observed if a strong or unfamiliar stimulus is presented just before, or at the same time as, the CS. This causes a reduction in the conditioned response to the CS.
Recovery from extinction
Several procedures lead to the recovery of an extinguished CR. The following examples assume that the CS has first been conditioned and that this has been followed by extinction of the CR as described above. These procedures illustrate that the extinction procedure does not completely eliminate the effect of conditioning
If the CS is again paired with the US, a CR is again acquired, but this second acquisition usually happens much faster than the first one.
- Spontaneous recovery:
Spontaneous recovery is defined as the reappearance of the conditioned response after a rest period. That is, if the CS is tested at a later time (for example an hour or a day) after conditioning it will again elicit a CR. This renewed CR is usually much weaker than the CR observed prior to extinction.
If the CS is tested just after extinction and an intense but associatively neutral stimulus has occurred, there may be a temporary recovery of the conditioned response to the CS
If the US used in conditioning is presented to a subject in the same place where conditioning and extinction occurred, but without the CS being present, the CS often elicits a response when it is tested later.
Renewal is a reemergence of a conditioned response following extinction when an animal is returned to the environment in which the conditioned response was acquired.
Stimulus generalization is said to occur if, after a particular CS has come to elicit a CR, another similar stimulus will elicit the same CR. Usually the more similar are the CS and the test stimulus the stronger is the CR to the test stimulus. The more the test stimulus differs from the CS the weaker the CR will be or the more it will differ from that previously observed.
One observes stimulus discrimination when one stimulus ("CS1") elicits one CR and another stimulus ("CS2") elicits either another CR or no CR at all. This can be brought about by, for example, pairing CS1 with an effective US and presenting CS2 with no US.
Latent inhibition refers to the observation that it takes longer for a familiar stimulus to become a CS than it does for a novel stimulus to become a CS, when the stimulus is subsequently paired with an effective US.
This is one of the most common ways to measure the strength of learning in classical conditioning. A typical example of this procedure is as follows: a rat first learns to press a lever through operant conditioning. Then, in a series of trials, the rat is exposed to a CS, a light or a noise, followed by the US, a mild electric shock. An association between the CS and US develops, and the rat slows or stops its lever pressing when the CS comes on. The rate of pressing during the CS measures the strength of classical conditioning; that is, the slower the rat presses, the stronger the association of the CS and the US. (Slow pressing indicates a "fear" conditioned response, and it is an example of a conditioned emotional response, see section below.)
Three phases of conditioning are typically used:
- Phase 1
- A CS (CS+) is paired with a US until asymptotic CR levels are reached.
- Phase 2
- CS+/US trials are continued, but these are interspersed with trials on which the CS+ is paired with a second CS, (the CS-) but not with the US (i.e. CS+/CS- trials). Typically, organisms show CRs on CS+/US trials, but stop responding on CS+/CS− trials.
- Phase 3
- Summation test for conditioned inhibition: The CS- from phase 2 is presented together with a new CS+ that was conditioned as in phase 1. Conditioned inhibition is found if the response is less to the CS+/CS- pair than it is to the CS+ alone.
- Retardation test for conditioned inhibition: The CS- from phase 2 is paired with the US. If conditioned inhibition has occurred, the rate of acquisition to the previous CS− should be less than the rate of acquisition that would be found without the phase 2 treatment.
This form of classical conditioning involves two phases.
- A CS (CS1) is paired with a US.
- A compound CS (CS1+CS2) is paired with a US.
- A separate test for each CS (CS1 and CS2) is performed. The blocking effect is observed in a lack of conditional response to CS2, suggesting that the first phase of training blocked the acquisition of the second CS.
Experiments on theoretical issues in conditioning have mostly been done on vertebrates, especially rats and pigeons. However, conditioning has also been studied in invertebrates, and very important data on the neural basis of conditioning has come from experiments on the sea slug, Aplysia. Most relevant experiments have used the classical conditioning procedure, although instrumental (operant) conditioning experiments have also been used, and the strength of classical conditioning is often measured through its operant effects, as in conditioned suppression (see Phenomena section above) and autoshaping .
According to Pavlov, conditioning does not involve the acquisition of any new behavior, but rather the tendency to respond in old ways to new stimuli. Thus, he theorized that the CS merely substitutes for the US in evoking the reflex response. This explanation is called the stimulus-substitution theory of conditioning. A critical problem with the stimulus-substitution theory is that the CR and UR are not always the same. Pavlov himself observed that a dog's saliva produced as a CR differed in composition from that produced as a UR. An even more striking is the finding that the CR is sometimes the opposite of the UR. For example: the unconditional response to electric shock is an increase in heart rate, whereas a CS that has been paired with the electric shock elicits a decrease in heart rate. (However, it has been proposed that only when the UR does not involve the central nervous system are the CR and the UR opposites.)
The Rescorla–Wagner (R–W) model is a relatively simple yet powerful model of conditioning. The model predicts a number of important phenomena, but it also fails in important ways, thus leading to a number of modifications and alternative models. However, because much of the theoretical research on conditioning in the past 40 years has been instigated by this model or reactions to it, the R–W model deserves a brief description here.
The Rescorla-Wagner model argues that there is a limit to the amount of conditioning that can occur in the pairing of two stimuli. One determinant of this limit is the nature of the US. For example: pairing a bell with a juicy steak is more likely to produce salivation than pairing the bell with a piece of dry bread, and dry bread is likely to work better than a piece of cardboard. A key idea behind the R–W model is that a CS signals or predicts the US. One might say that before conditioning, the subject is surprised by the US. However, after conditioning, the subject is no longer surprised, because the CS predicts the coming of the US. (Note that the model can be described mathematically and that words like predict, surprise, and expect are only used to help explain the model.) Here the workings of the model are illustrated with brief accounts of acquisition, extinction, and blocking. The model also predicts a number of other phenomena, see main article on the model.
∆V= αβ(λ − ΣV)
This is the Rescorla-Wagner equation. It specifies the amount of learning that will occur on a single pairing of a CS with a US; the equation is solved repeatedly to predict the course of learning over many such trials. In this model the degree of learning is measured by how well the CS predicts the US, which is given by the "associative strength" of the CS. In the equation, V represents the current associative strength of the CS, and ∆V is the change in this strength that happens on a given trial. ΣV is the sum of the strengths of all stimuli present in the situation. λ is the maximum associative strength that a given US will support; its value is usually set to 1 on trials when the US is present, and 0 when the US is absent. α and β are constants related to the salience of the CS and the speed of learning for a given US. How the equation predicts various experimental results is explained in following sections. For further details, see the main article on the model. 
R–W model: acquisition
The R–W model measures conditioning by assigning an "associative strength" to the CS and other local stimuli. Before a CS is conditioned it has an associative strength of zero. Pairing the CS and the US causes a gradual increase in the associative strength of the CS. This increase is determined by the nature of the US (e.g. its intensity). The amount of learning that happens during any single CS-US pairing depends on the difference between the total associative strengths of CS and other stimuli present in the situation (ΣV in the equation), and a maximum set by the US (λ in the equation). On the first pairing of the CS and US, this difference is large and the associative strength of the CS takes a big step up. As CS-US pairings accumulate, the US becomes more predictable, and the increase in associative strength on each trial becomes smaller and smaller. Finally the difference between the associative strength of the CS (plus any that may accrue to other stimuli) and the maximum strength reaches zero. That is, the US is fully predicted, the associative strength of the CS stops growing, and conditioning is complete.
R–W model: extinction
The associative process described by the R–W model also accounts for extinction (see "procedures" above). The extinction procedure starts with a positive associative strength of the CS, which means that the CS predicts that the US will occur. On an extinction trial the US fails to occur after the CS. As a result of this “surprising” outcome, the associative strength of the CS takes a step down. Extinction is complete when the strength of the CS reaches zero; no US is predicted, and no US occurs. However, if that same CS is presented without the US but accompanied by a well-established conditioned inhibitor (CI), that is, a stimulus that predicts the absence of a US (in R-W terms, a stimulus with a negative associate strength) then R-W predicts that the CS will not undergo extinction (its V will not decrease in size).
R–W model: blocking
The most important and novel contribution of the R–W model is its assumption that the conditioning of a CS depends not just on that CS alone, and its relationship to the US, but also on all other stimuli present in the conditioning situation. In particular, the model states that the US is predicted by the sum of the associative strengths of all stimuli present in the conditioning situation. Learning is controlled by the difference between this total associative strength and the strength supported by the US. When this sum of strengths reaches a maximum set by the US, conditioning ends as just described.
The R–W explanation of the blocking phenomenon illustrates one consequence of the assumption just stated. In blocking (see "phenomena" above), CS1 is paired with a US until conditioning is complete. Then on additional conditioning trials a second stimulus (CS2) appears together with CS1, and both are followed by the US. Finally CS2 is tested and shown to produce no response because learning about CS2 was “blocked” by the initial learning about CS1. The R–W model explains this by saying that after the initial conditioning, CS1 fully predicts the US. Since there is no difference between what is predicted and what happens, no new learning happens on the additional trials with CS1+CS2, hence CS2 later yields no response.
Theoretical issues and alternatives to the Rescorla–Wagner model
One of the main reasons for the importance of the R–W model is that it is relatively simple and makes clear predictions. Tests of these predictions have led to a number of important new findings and a considerably increased understanding of conditioning. Some new information has supported the theory, but much has not, and it is generally agreed that the theory is, at best, too simple. However, no single model seems to account for all the phenomena that experiments have produced. Following are brief summaries of some related theoretical issues.
Content of learning
The R–W model reduces conditioning to the association of a CS and US, and measures this with a single number, the associative strength of the CS. A number of experimental findings indicate that more is learned than this. Among these are two phenomena described earlier in this article
- Latent inhibition: If a subject is repeatedly exposed to the CS before conditioning starts, then conditioning takes longer. The R–W model cannot explain this because preexposure leaves the strength of the CS unchanged at zero.
- Recovery of responding after extinction: It appears that something remains after extinction has reduced associative strength to zero because several procedures cause responding to reappear without further conditioning.
Role of attention in learning
Latent inhibition might happen because a subject stops focusing on a CS that is seen frequently before it is paired with a US. In fact, changes in attention to the CS are at the heart of two prominent theories that try to cope with experimental results that give the R–W model difficulty. In one of these, proposed by Nicholas Mackintosh, the speed of conditioning depends on the amount of attention devoted to the CS, and this amount of attention depends in turn on how well the CS predicts the US. Pearce and Hall proposed a related model based on a different attentional principle Both models have been extensively tested, and neither explains all the experimental results. Consequently, various authors have attempted hybrid models that combine the two attentional processes. Pearce and Hall in 2010 integrated their attentional ideas and even suggested the possibility of incorporating the Rescorla-Wagner equation into an integrated model.
As stated earlier, a key idea in conditioning is that the CS signals or predicts the US (see "zero contingency procedure" above). However, for example, the room in which conditioning takes place also "predicts" that the US may occur. Still, the room predicts with much less certainty than does the experimental CS itself, because the room is also there between experimental trials, when the US is absent. The role of such context is illustrated by the fact that the dogs in Pavlov's experiment would sometimes start salivating as they approached the experimental apparatus, before they saw or heard any CS. Such so-called "context" stimuli are always present, and their influence helps to account for some otherwise puzzling experimental findings. The associative strength of context stimuli can be entered into the Rescorla-Wagner equation, and they play an important role in the comparator and computational theories outlined below.
To find out what has been learned, we must somehow measure behavior ("performance") in a test situation. However, as students know all too well, performance in a test situation is not always a good measure of what has been learned. As for conditioning, there is evidence that subjects in a blocking experiment do learn something about the "blocked" CS, but fail to show this learning because of the way that they are usually tested.
"Comparator" theories of conditioning are "performance based", that is, they stress what is going on at the time of the test. In particular, they look at all the stimuli that are present during testing and at how the associations acquired by these stimuli may interact. To oversimplify somewhat, comparator theories assume that during conditioning the subject acquires both CS-US and context-US associations. At the time of the test, these associations are compared, and a response to the CS occurs only if the CS-US association is stronger than the context-US association. After a CS and US are repeatedly paired in simple acquisition, the CS-US association is strong and the context-US association is relatively weak. This means that the CS elicits a strong CR. In “zero contingency” (see above), the conditioned response is weak or absent because the context-US association is about as strong as the CS-US association. Blocking and other more subtle phenomena can also be explained by comparator theories, though, again, they cannot explain everything.
An organism's need to predict future events is central to modern theories of conditioning. Most theories use associations between stimuli to take care of these predictions. For example: In the R–W model, the associative strength of a CS tells us how strongly that CS predicts a US. A different approach to prediction is suggested by models such as that proposed by Gallistel & Gibbon (2000, 2002). Here the response is not determined by associative strengths. Instead, the organism records the times of onset and offset of CSs and USs and uses these to calculate the probability that the US will follow the CS. A number of experiments have shown that humans and animals can learn to time events (see Animal cognition), and the Gallistel & Gibbon model yields very good quantitative fits to a variety of experimental data. However, recent studies have suggested that duration-based models cannot account for some empirical findings as well as associative models.
Neural basis of learning and memory
Pavlov proposed that conditioning involved a connection between brain centers for conditioned and unconditioned stimuli. His physiological account of conditioning has been abandoned, but classical conditioning continues to be studied in attempts to understand the neural structures and functions that underlie learning and memory. Forms of classical conditioning that are used for this purpose include, among others, fear conditioning, eyeblink conditioning, and the foot contraction conditioning of Hermissenda crassicornis, a sea-slug.
In their textbook on human physiology, Nikolai Agajanyan and V. Tsyrkin list five criteria for demarcation between unconditioned and conditioned reflexes. Unlike conditioned reflexes, the unconditioned reflexes are mostly stable. As described above, the conditioned reflexes are not only unstable but can be modified and extinguished. These two distinctions between the reflexes can be seen under the neural processes; A leading role in the performance of unconditioned reflexes is played by the lower divisions of the higher nervous system, the subcortical nuclei, brain stem and spinal cord.:vol. II, p. 330 Conditioned reflexes, in contrast, are a function of the cerebral cortex and can involve the most varied stimuli applied to different receptive fields.:see a table at page 105
Some therapies associated with classical conditioning are aversion therapy, systematic desensitization and flooding. Aversion therapy is a type of behavior therapy designed to make patients give up an undesirable habit by causing them to associate it with an unpleasant effect.  For example, a medication might be used to associate the taste of alcohol with stomach upset. Systematic desensitization is a treatment for phobias in which the patient is trained to relax while being exposed to progressively more anxiety-provoking stimuli (e.g. angry words). Flooding is a form of desensitization that attempts to eliminate phobias and anxieties by repeated exposure to highly distressing stimuli until the lack of reinforcement of the anxiety response causes its extinction. "Flooding" usually involves actual exposure to the stimuli, whereas the term "implosion" refers to imagined exposure, but the two terms are sometimes used synonymously.
Conditioned drug response
A stimulus that is present when a drug is administered or consumed may eventually evoke a conditioned physiological response that mimics the effect of the drug. This is sometimes the case with caffeine; habitual coffee drinkers may find that the smell of coffee gives them a feeling of alertness. In other cases, the conditioned response is a compensatory reaction that tends to offset the effects of the drug. For example, if a drug causes the body to become less sensitive to pain, the compensatory conditioned reaction may be one that makes the user more sensitive to pain. This compensatory reaction may contribute to drug tolerance. If so, a drug user may increase the amount of drug consumed in order to feel its effects, and end up taking very large amounts of the drug. In this case a dangerous overdose reaction may occur if the CS happens to be absent, so that the conditioned compensatory effect fails to occur. For example, if the drug has always been administered in the same room, the stimuli provided by that room may produce a conditioned compensatory effect; then an overdose reaction may happen if the drug is administered in a different location where the conditioned stimuli are absent.
Signals that consistently precede food intake can become conditioned stimuli for a set of bodily responses that prepares the body for food and digestion. These reflexive responses include the secretion of digestive juices into the stomach and the secretion of certain hormones into the blood stream, and they induce a state of hunger. An example of conditioned hunger is the "appetizer effect." Any signal that consistently precedes a meal, such as a clock indicating that it is time for dinner, can cause people to feel hungrier than before the signal. The lateral hypothalamus (LH) is involved in the initiation of eating. The nigrostriatal pathway, which includes the substantia nigra, the lateral hypothalamus, and the basal ganglia have been shown to be involved in hunger motivation.
Conditioned emotional response
The influence of classical conditioning can be seen in emotional responses such as phobia, disgust, nausea, anger, and sexual arousal. A familiar example is conditioned nausea, in which the CS is the sight or smell of a particular food that in the past has resulted in an unconditioned stomach upset. Similarly, when the CS is the sight of a dog and the US is the pain of being bitten, the result may be a conditioned fear of dogs.
As an adaptive mechanism, emotional conditioning helps shield an individual from harm or prepare it for important biological events such as sexual activity. Thus, a stimulus that has occurred before sexual interaction comes to cause sexual arousal, which prepares the individual for sexual contact. For example, sexual arousal has been conditioned in human subjects by pairing a stimulus like a picture of a jar of pennies with views of an erotic film clip. Similar experiments involving blue gourami fish and domesticated quail have shown that such conditioning can increase the number of offspring. These results suggest that conditioning techniques might help to increase fertility rates in infertile individuals and endangered species.
In popular culture
In the 1932 novel Brave New World, written by Aldous Huxley, conditioning plays a key role in the maintenance of social peace, especially in maintaining the caste system upon which society is based. Another example is in the 1962 dystopian novel A Clockwork Orange in which the novel's anti-hero and protagonist, Alex, undergoes a procedure called the Ludovico technique, where he is fed a solution to cause severe nausea and then forced to watch violent acts. This renders him unable to perform any violent acts without inducing similar nausea. Unintentionally, he also forms an aversion to classical music. In the 1999 science-fiction novel Ender's Shadow "Pavlovian mental bans" are used to prevent crime. In The Guilt Trip, Part Three of Derren Brown's TV series The Experiments, Derren used Classical conditioning to make a man feel guilt at the sound of a bell.
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