|Release date(s)||iOS, Android
Nov. 29, 2012
|Genre(s)||Claymation mobile game|
|Mode(s)||Single-player with multiplayer interaction|
Clay Jam is a claymation mobile game created by UK developer Fat Pebble and published by Zynga for iOS and Android mobile devices. The handmade, stop-motion game was created in a UK garage by Fat Pebble developers. In the game, players guide a clay ball over a series of hills with the objective of squashing monsters on the way down.
Clay Jam is Brighton, England-based developer Fat Pebble's first game as an independent studio. To produce the game's graphics, art director Chris Roe modeled monsters out of 44 pounds of clay and used 400 toothpicks to scaffold the designs. Roe created the claymation scenes in his garage, taking 2040 stop-motion frames. Everyday objects were used to create the sound effects and local musicians were employed to produce the game's music. Zynga published Clay Jam on November 29, 2012, for iOS and Android as its first claymation title. The game is the fifth title in the Zynga Partners for Mobile program, Zynga's effort to help third parties publish mobile games while increasing Zynga's presence on mobile devices. Launched in June 2012, the partnership includes Fat Pebble, Atari, Crash Lab, Phosphor Games Studio and Sava Transmedia.
The goal of the game is to squash as many clay monsters as possible. As the clay ball rolls down a hill, the ball grows larger and rolls faster as it squashes beasts. As the ball nears the end of the course, players try to flick it as far as possible. The further the ball goes, the more points a player scores, enabling them to unlock new levels, themes and monsters. The game includes a total of 130 quests and five hills to master.
The base game is free to play, and all the content can be unlocked by playing the game or through in-app purchases.
- Tam, Donna (29 November 2012). "Clay Jam: Zynga goes claymation, with help from new partner". CNET. Retrieved 21 December 2012.
- Takahashi, Dean (29 November 2012). "Fat Pebble's Clay Jam lets you squish claymation monsters". VentureBeat GamesBeat. Retrieved 21 December 2012.
- Osborne, Joe (29 November 2012). "Zynga gets its hands dirty with Clay Jam, a 'handmade' mobile indie game". Games.com. Retrieved 21 December 2012.
- Marlowe, Chris (26 June 2012). "Zynga powers up social gaming network, mobile and more". DigitalMediaWire. Retrieved 21 December 2012.
- "Fat Pebble Keeps The Ball Rolling With Clay Jam, The Latest Zynga Mobile Game". Press Release. Zynga. Retrieved 21 December 2012.
- Fahey, Mike. "The Timeless Charm of a Game Built Entirely From Clay". Play This. Kotaku. Retrieved 21 December 2012.
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