Cliché Magazine

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Cliché Magazine
editor-in-chiefMichael Boylan [1]
CategoriesFashion, music, culture, entertainment
Year founded2009
CountryUnited States

Cliché Magazine is a digital magazine, based in Los Angeles and Las Vegas, that covers such topics as fashion, music, culture, and entertainment. The publication is released monthly, in virtual formats only.

Basic information[edit]

The magazine was founded by former[2] editor in chief Jeremy Fall, and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer.[3] According to Fall, the magazine reached 1 million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[3][4] Head photographer Dirk Mai produces cover editorials, as well as other exclusive content for the magazine.[5][6]

Richard Corbett became the new proprietor of Cliché[7] in December 2011 and Megan Portorreal took the reins as editor in chief of the magazine[7] In October 2012, Wilson Greene joined the Cliché Team [7] as a Managing Partner and COO. Responsible for managing the day-to-day operations and to provide strategic direction for the company. In May 2012, Cliché added Quavondo Nguyen to their team as Creative Director. With a design and photography background, Quavondo was able to help provide creative insights to help the company re-brand its product. In the Summer of 2013, Cliché Magazine relaunched with a new identity, including a new logo, a new website, and a new magazine look and feel. Quavondo is also the head photographer.

Print is Dead campaign/environmental efforts[edit]

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[8] In line with its eco-friendly mission, and in light of the online publication boom, Cliché offers print issues on demand.[6][9] In addition to its website, Cliché is also available as an iPhone and iPod touch application.[10]

Furthermore, its August 2009 issue – titled "The Green Issue" – focused on providing environmental conservation tips, as well as highlighting eco-friendly brands such as Tom's Shoes.[11]

Other brands[edit]

In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional, more personal content between issues.[12][13] Now all blog posts can be found directly on the site.

Cliché TV, was created as a way to promote Independent Artists, Showcase Webisodes, Models and other Video Related Projects.[14]

Cover models[edit]

Cliché's covers have featured a wide range of appearances, including Noureen DeWulf, Sarah Rafferty, Vanessa Marano, Fiona Gumbelmann, Brittany Flickinger,[15][16] Mandy Jiroux,[17] Tiësto,[18] actress Torrey DeVitto, fashion designer Jeffrey Sebelia,[12][19][20] Adam Young of Owl City,[21] Normani Kordei of Fifth Harmony and alternative band The Maine.[8]


  1. ^
  2. ^ "Archived copy". Archived from the original on April 26, 2012. Retrieved April 24, 2012.CS1 maint: Archived copy as title (link)
  3. ^ a b "WeTheUrban". WeTheUrban. Archived from the original on October 6, 2011. Retrieved October 21, 2011.
  4. ^ "Catching Up with the Editor-In-Chief of Cliché Magazine | Fidoo Stream". Archived from the original on October 12, 2011. Retrieved October 21, 2011.
  5. ^ "Archived copy". Archived from the original on March 23, 2010. Retrieved March 15, 2010.CS1 maint: Archived copy as title (link)
  6. ^ a b "THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine". FashionIndie. September 1, 2009. Archived from the original on October 4, 2011. Retrieved October 21, 2011.
  7. ^ a b c
  8. ^ a b Archived from the original on February 15, 2010. Retrieved March 15, 2010. Missing or empty |title= (help)
  9. ^ "Maintenance Mode". Your Daily Thread. Retrieved October 21, 2011.
  10. ^ Steve Smith. "GQ, Other Conde Titles to Launch iPhone Editions". MinOnline. Retrieved October 21, 2011.
  11. ^ Archived from the original on February 20, 2010. Retrieved March 15, 2010. Missing or empty |title= (help)
  12. ^ a b "FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue". FashionIndie. October 30, 2009. Archived from the original on November 3, 2009. Retrieved October 21, 2011.
  13. ^ "". Retrieved October 21, 2011.
  14. ^ "TV |". Retrieved January 21, 2014.
  15. ^ "Former Paris BFF Finally Talks About Split – Celebs News". Retrieved October 21, 2011.
  16. ^ Archived from the original on September 5, 2009. Retrieved March 15, 2010. Missing or empty |title= (help)
  17. ^ [1] Archived September 6, 2009, at the Wayback Machine
  18. ^ Archived from the original on February 27, 2010. Retrieved June 23, 2015. Missing or empty |title= (help)
  19. ^ "". Retrieved October 21, 2011.
  20. ^ "". Retrieved October 21, 2011.
  21. ^ [2]

External links[edit]