Cliché Magazine

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Cliché Magazine
ClicheCover09.jpg
editor-in-chiefQuavondo Nguyen
CategoriesFashion, music, culture, entertainment
FrequencyMonthly
Circulation600,000+
Year founded2009
CountryUnited States
LanguageEnglish
Websitehttp://www.clichemag.com

Cliché Magazine is a digital magazine, based in Los Angeles and Las Vegas, that covers such topics as fashion, music, culture, and entertainment. The publication is released monthly, in virtual formats only.

Basic information[edit]

The magazine was founded by former[1] editor in chief Jeremy Fall, and premiered on June 1, 2009. Fall founded Cliché at age 18, initially as a side project while he was working as an event producer.[2] According to Fall, the magazine reached 1 million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding.[2][3] Head photographer Dirk Mai produces cover editorials, as well as other exclusive content for the magazine.[4][5]

Richard Corbett became the new proprietor of Cliché[6] in December 2011 and Megan Portorreal took the reins as editor in chief of the magazine[6] In October 2012, Wilson Greene joined the Cliché Team [6] as a Managing Partner and COO. Responsible for managing the day-to-day operations and to provide strategic direction for the company. In May 2012, Cliché added Quavondo Nguyen to their team as Creative Director. With a design and photography background, Quavondo was able to help provide creative insights to help the company re-brand its product. In the Summer of 2013, Cliché Magazine relaunched with a new identity, including a new logo, a new website, and a new magazine look and feel. Quavondo is also the head photographer. He left Cliché in 2018 but returned in 2020 as Editor in Chief.

Print is Dead campaign/environmental efforts[edit]

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign.[7] In line with its eco-friendly mission, and in light of the online publication boom, Cliché offers print issues on demand.[5][8] In addition to its website, Cliché is also available as an iPhone and iPod touch application.[9]

Furthermore, its August 2009 issue – titled "The Green Issue" – focused on providing environmental conservation tips, as well as highlighting eco-friendly brands such as Tom's Shoes.[10]

Other brands[edit]

In addition to the magazine, Cliché used to run the blog Hello Kitsch, which was presented in a daily format and included additional, more personal content between issues.[11][12] Now all blog posts can be found directly on the site.

Cliché TV, was created as a way to promote Independent Artists, Showcase Webisodes, Models and other Video Related Projects.[13]

Cover models[edit]

Cliché's covers have featured a wide range of appearances, including Noureen DeWulf, Sarah Rafferty, Vanessa Marano, Fiona Gumbelmann, Brittany Flickinger,[14][15] Mandy Jiroux,[16] Tiësto,[17] actress Torrey DeVitto, fashion designer Jeffrey Sebelia,[11][18][19] Adam Young of Owl City,[20] Normani Kordei of Fifth Harmony and alternative band The Maine.[7]

References[edit]

  1. ^ "Archived copy". Archived from the original on April 26, 2012. Retrieved April 24, 2012.CS1 maint: archived copy as title (link)
  2. ^ a b "WeTheUrban". WeTheUrban. Archived from the original on October 6, 2011. Retrieved October 21, 2011.
  3. ^ "Catching Up with the Editor-In-Chief of Cliché Magazine | Fidoo Stream". Stream.fidoo.com. Archived from the original on October 12, 2011. Retrieved October 21, 2011.
  4. ^ "Archived copy". Archived from the original on March 23, 2010. Retrieved March 15, 2010.CS1 maint: archived copy as title (link)
  5. ^ a b "THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine". FashionIndie. September 1, 2009. Archived from the original on October 4, 2011. Retrieved October 21, 2011.
  6. ^ a b c "Archived copy". Archived from the original on May 29, 2012. Retrieved June 3, 2012.CS1 maint: archived copy as title (link)
  7. ^ a b https://web.archive.org/web/20100215030125/http://www.clichemag.com/issue07/. Archived from the original on February 15, 2010. Retrieved March 15, 2010. Missing or empty |title= (help)
  8. ^ "Maintenance Mode". Your Daily Thread. Retrieved October 21, 2011.
  9. ^ Steve Smith. "GQ, Other Conde Titles to Launch iPhone Editions". MinOnline. Archived from the original on October 2, 2011. Retrieved October 21, 2011.
  10. ^ https://web.archive.org/web/20100220152403/http://www.clichemag.com/issue03/. Archived from the original on February 20, 2010. Retrieved March 15, 2010. Missing or empty |title= (help)
  11. ^ a b "FIRST LOOK: Cliché Magazine's "Behind The Scenes" Issue". FashionIndie. October 30, 2009. Archived from the original on November 3, 2009. Retrieved October 21, 2011.
  12. ^ "Secretdir.com". Hellokitsch.com. Retrieved October 21, 2011.
  13. ^ "TV |". Clichemag.com. Archived from the original on January 29, 2014. Retrieved January 21, 2014.
  14. ^ "Former Paris BFF Finally Talks About Split – Celebs News". Starzlife.com. July 17, 2009. Retrieved October 21, 2011.
  15. ^ https://web.archive.org/web/20090905054643/http://www.clichemag.com/issue02/. Archived from the original on September 5, 2009. Retrieved March 15, 2010. Missing or empty |title= (help)
  16. ^ [1] Archived September 6, 2009, at the Wayback Machine
  17. ^ https://web.archive.org/web/20100227093815/http://www.clichemag.com/issue08/. Archived from the original on February 27, 2010. Retrieved June 23, 2015. Missing or empty |title= (help)
  18. ^ "Secretdir.com". Hellokitsch.com. Retrieved October 21, 2011.
  19. ^ "Secretdir.com". Hellokitsch.com. Retrieved October 21, 2011.
  20. ^ [2]

External links[edit]