Client's Day

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International Clients' Day is an unofficial holiday when companies' owners and managers thank their clients. Client Day is celebrated each year on 19 March.[1] The first Client Day was celebrated in 2010; its authors were Lithuanian and Russian businessmen.[2][3] The idea behind Client Day is that, while the world has many memorable days, there is no day dedicated to clients – the most valuable part of any business or organization.[4]

Traditionally, on Clients' Day customers are rewarded with discounts, special offers, and all other kinds of gifts. The day is supported by telecommunication companies,[5] banks, retail stores,[6] government organizations,[7] education institution[8] and other businesses in Lithuania and Russia. The popularity and importance of Clients' Day is growing year by year, and more organizations are joining the day.[9]