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Clorets Fresh

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy generally contains Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.[1] Clorets was originally owned by The Warner-Lambert Company under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2003, which is now known as Cadbury Adams (later acquired by Kraft Foods).

Clorets is currently a global brand of gum and mints positioned as a breath freshener. It is widely available in South America, South Africa, the Middle East, and South East Asia. The largest markets for Clorets are in Mexico, Thailand, Egypt, and Japan.[citation needed]

Packaging and flavour varieties[edit]

Packaging sizes
  • Gum in 2s carton
  • Gum in 12s carton
  • Small mints (in a pack of 50)
  • Candy-style mints (in a pack of 6)
  • Tablet mints (in a pack of 35)
  • Original/Cool Mint
  • Arctic/Ocean Mint
  • Orange Mint
  • Dark Secret Mint (Thailand)
  • Cinnamon (Japan)
  • Cool Berry Mint
  • Pink Grapefruit Mint
Clorets Infinity
  • Peppermint
  • Spearmint

See also[edit]


  1. ^ Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient.". The New York Times. Retrieved February 22, 2013. 

Further reading[edit]