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Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy generally contains Actizol, a proprietary ingredient that has chlorophyll within it, which purportedly acts as an active ingredient to eliminate mouth odors. Clorets was originally owned by The Warner-Lambert Company under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2003, which is now known as Cadbury Adams (later acquired by Kraft Foods).
Clorets is currently a global brand of gum and mints positioned as a breath freshener. It is widely available in South America, South Africa, Middle East and South East Asia. The largest markets for Clorets are in Mexico, Thailand, Egypt and Japan.
Packaging and flavour varieties
- Packaging sizes
- Gum in 2s carton
- Gum in 12s carton
- Small mints (in a pack of 50)
- Candy-style mints (in a pack of 6)
- Tablet mints (in a pack of 35)
- Original/Cool Mint
- Arctic/Ocean Mint
- Orange Mint
- Dark Secret Mint (Thailand)
- Cinnamon (Japan)
- Cool Berry Mint
- Clorets Infinity
- Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient.". The New York Times. Retrieved February 22, 2013.
- Bhushan, Ratna (January 18, 2001). "Money is where the mouth is". The Hindu Business Line. Retrieved February 22, 2013.
- Singh, Namrata (2000). "Warner-Lambert's 50p strategy for Clorets extended to Halls". Indian Express. Retrieved February 22, 2013.
- "Cadbury looks to boost presence in mouth freshener category". The Hindu Business Line. May 26, 2005. Retrieved February 22, 2013.
- "Clorets takes on Smint with 'mini mint' brand". Marketing Week. June 18, 1998. Retrieved February 22, 2013.
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