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Cloudinary Ltd.
FounderItai Lahan (CEO)
Tal Lev-Ami (CTO)
Nadav Soferman (CPO)
United States
Area served
ProductsImage and video management
Number of employees
325 (Oct 2021)

Cloudinary is a SaaS technology company headquartered in Santa Clara, California, with offices in Israel, England, Poland, and Singapore. The company provides cloud-based image and video management services. It enables users to upload, store, manage, manipulate, and deliver images and video for websites and apps.[1][2] Cloudinary is used by 1 million web and mobile application developers at more than 8,000 companies including Condé Nast, Dropbox, Forbes, Outbrain, Taboola and[3][4][5] Inc. Magazine has called Cloudinary the "gold standard" of image management on the web.[4]


Cloudinary was founded in 2011 in Israel[6] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO).[citation needed] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[7] In 2015, the company received a strategic investment from Bessemer Venture Partners (BVP),[8] which was BVP's 100th investment in cloud companies.[9]

In 2014, Cloudinary announced fully integrated image processing add-ons leveraging technologies by Imagga, URL2PNG, Aspose, WebPurify and others.[10] In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services.[11] In 2019, the company moved to Santa Clara, California, and launched tools for responsive breakpoint generation.[12] Cloudinary was named among Forbes' The Cloud 100 Rising Stars 2019.[13]

On 7 April 2020, Cloudinary launched its upgraded WordPress plug-in for streamlined picture and video processing, and revealed its designation as a WordPress VIP Platform Partner, a select group of partners evaluated for consistency, protection, ease of use and size.[14]


  1. ^ "Cloudinary Features Overview".
  2. ^ Delgado, Rick (5 September 2015). "4 Interesting Business Ideas Utilizing the Cloud". Tech Cocktail.
  3. ^ "Websites using Cloudinary". BuiltWith.
  4. ^ a b Pozin, Ilya (24 June 2015). "4 Breakthrough Companies Driving Innovation In The Cloud". Inc.
  5. ^ Pozin, Ilya (16 April 2015). "3 Startups That Will Help Your Business Save Money". Forbes.
  6. ^ Pozin, Ilya (16 September 2015). "24 Israeli Companies You Should Watch For". Forbes.
  7. ^ "Bootstrapping a SaaS for Developers with Itai Lahan". Software engineering daily. 30 March 2016.
  8. ^ "Cloudinary Raises Funding from Bessemer Venture Partners". FINSMES. 20 December 2015.
  9. ^ Fisher, Adam (16 December 2015). "20 Years of Betting Big on the Cloud: Cloudinary is Bessemer's 100th Cloud Investment". Bessemer Venture Partners. Archived from the original on 16 August 2016. Retrieved 13 July 2016.
  10. ^ "Cloudinary Expands One-Stop Shop for Cloud-Based Image Management; Announces New Image Processing Add-Ons". Business Wire. 5 March 2014.
  11. ^ Dove, Jackie (5 May 2015). "Cloudinary adds video to its roster of services". The Next Web.
  12. ^ Soferman, Nadav (26 January 2016). "Responsive Image Breakpoints Generator, A New Open Source Tool". Smashing Magazine.
  13. ^ Cai, Kenrick. "The Cloud 100 Rising Stars 2019: Meet The 20 Up-And-Comers in Tech's Hottest Category". Forbes. Retrieved 2020-03-26.
  14. ^ "Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner". businesswire. 7 April 2020. Archived from the original on 2020-04-10. Retrieved 24 August 2020.