Club-Mate

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Club-Mate
Club-Mate.jpg
Country of origin Germany
Introduced 1924
Tschunk
Cocktail
Tschunk-org.jpg
Type Cocktail
Primary alcohol by volume
Commonly used ingredients
Preparation Dice limes, put them together with the brown sugar into a high glass and crush both. Add crushed ice and pour the rum and the mate over it. Add a straw

Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) near Münchsteinach, Germany, which originated in 1924.[1] Club-Mate has 20 mg of caffeine per 100 ml. Club-Mate has a relatively low sugar content of 5 g per 100 ml, and low calories (20 kcal per 100 ml of beverage) compared to other beverages such as Cola or most energy drinks.

Also available is Club-Mate IceT Kraftstoff, which is an ice-tea variant with slightly higher caffeine content (22 mg per 100 ml) and with more sugar than original Club-Mate.

Club-Mate is available in 0.33-litre and 0.5-litre bottles.

Three examples of Club-Mate-based mixed drinks are vodka-mate, Tschunk,[2] a combination of rum and Club-Mate, and Jaeger-Mate, a mix of Jägermeister and Club-Mate.

History[edit]

Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte since 1924.[3] The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate in 1994.[4]

In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.

In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.

In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.

As of July 2010, the company listed additional countries like the United Kingdom,[5] the United States,[6] Belgium,[7] Bulgaria [8] and Luxembourg to reach distributors in 40 countries,[9] primarily in Europe, but also in Canada, [10] Australia, Israel, Turkey and South Africa.

Hacker culture[edit]

Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club[11]. It is also popular at Noisebridge[12] and HOPE[13] in the United States, Electromagnetic Field in the UK and the Hack-Tic events in the Netherlands. Club-Mate appeared in numerous leading media websites like Al-Jazeera,[14] TechCrunch[15] and Vice.[16]

Ingredients[edit]

Tschunk[edit]

Tschunk [ˈtʃʊnk] is a German cocktail consisting of Club-Mate and white or brown rum. It is usually served with limes and cane or brown sugar.[17][18]

Like Club-Mate, the Tschunk is a typical drink within European hacker culture[19][20] and can often be found at scene typical events or locations like the Chaos Communication Congress.[18][21]

See also[edit]

  • Materva, a Cuban carbonated mate-based beverage

Notes and references[edit]

External links[edit]