|Presented by||Ron MacLean (1986–present)|
Don Cherry (1982–present)
Dave Hodge (1982–1986)
|Country of origin||Canada|
|No. of seasons||38|
|Running time||7 minutes (before October 2014)|
5 minutes (October 2014–present)
|Production company(s)||Rogers Media|
|Original network||CBC (1982–2014)|
Rogers Media via CBC (2014–present)
Coach's Corner is a segment airing during the first intermission of the Hockey Night in Canada (HNIC) television broadcast of National Hockey League games. It has been hosted by Ron MacLean and Don Cherry since 1986.
The popularity of the segment has led to Cherry placing seventh in the television show The Greatest Canadian, ahead of Sir John A. Macdonald, the first Prime Minister of Canada, and Wayne Gretzky, considered one of the greatest hockey players.
MacLean has referred to the show as "six minutes of psychotherapy for athletes". The show has also been described as "one of the most watched five minutes on Canadian TV", and Cherry as an "icon of Canadian TV hockey".
Cherry was hired by the Canadian Broadcasting Corporation (CBC) in 1980 by Ralph Mellanby, executive producer of HNIC, to be an analyst for the 1980 Stanley Cup playoffs. He was hired full-time for the following season as a colour commentator, but his habit of cheering for particular teams and his lack of impartiality led to his dismissal from the role; Coach's Corner was created as a result, and was hosted by Dave Hodge and Cherry. Hodge was replaced by MacLean, who was hired in 1986. Cherry earns "about $1 million", negotiating contracts that are less than market value for his services in discussions lasting "about 90 seconds". Editorial control of the program was the responsibility of MacLaren Advertising and Canadian Sports Network in the 1960s and 1970s, and of Ohlmeyer Communications and Molstar in the 1980s.
When Rogers Media acquired control of HNIC following the company's 2013 acquisition of Canadian NHL broadcast rights (from 2014 to 2025), rumours of Cherry's impending dismissal from the broadcast were predicted, but Coach's Corner and both Cherry and MacLean were retained, albeit with a segment reduced from seven minutes to five. During a November 2013 show in the final year of CBC's broadcast, Cherry stated that Rogers Media should not "try and ruin a good thing, just leave us alone, and we'll be just as good next year". In an interview earlier that week, he had stated that "They've been saying that for 30 years...I know I'm No. 1 and Coach's Corner is No. 1 and what are you going to do?"
During the first few years of Rogers Media control, Cherry and his bosses frequently argued, and during the 2014–15 NHL season, he had an on-air outburst complaining about the reduction of broadcast time for Coach's Corner. Rogers Media also cut all other appearances by Cherry on HNIC broadcasts, restricting him to Coach's Corner.
In a 2017 interview with The New York Times, Cherry stated that other hockey television hosts "know all the stats, they know all the players, the whole deal" but that he "can pick out things no one else picks out". Scott Moore, president of Rogers Sportsnet, has stated that he has "never met anybody who has a keener eye for the game".
Throughout the week, Cherry and MacLean prepare notes and send producer Kathy Broderick a list of video clips to prepare for broadcast. Broderick sends them both an email on Friday morning, then MacLean calls Cherry at 9:30 Saturday morning to finalize the list of clips for that night's broadcast. Every Saturday for 33 years, Cherry has answered the call with "Don's Bicycle Shop, Big Wheel Don talking", a gag carried over from his coaching days with the Boston Bruins when Bobby Orr once answered the phone in Cherry's office with "Don's Bicycle Shop". They speak for about half an hour. He does not leave his house in the morning. Late each Saturday morning, Cherry concludes a telephone conversation with Broderick with the phrase "I'm going to be brilliant as usual". Cherry will not eat after 13:00, only drinking coffee, and will take an afternoon nap.
At about 17:00, preparations begin during story meetings that cover the entirety of the Hockey Night in Canada broadcast, including the pre-game show, Hockey Central Saturday, and Headlines. MacLean and Cherry arrive on the set at about 17:30, and review highlights from the previous week's games. Cherry then sits in his set seat, and the crew adjusts lighting and camera angle for his suit. When the game begins, MacLean and Cherry sit in a viewing room alone until the first intermission.
Coach's Corner uses a set independent from the rest of the HNIC broadcast, which results in Cherry never encountering HNIC's hosts and panellists. The set was created because Cherry is uncomfortable with the presence of a full crew, and prefers a quiet set and refuses an earpiece to receive instructions or notes from the producer. During the broadcast, only Cherry, MacLean, and the camera operator are on the set. Cherry has stated this is because he is not a professional broadcaster and is distracted by the presence of other personnel.
Originally, the show featured a discussion of the first period of the game that was airing, followed by highlights of games from the previous week. With the increasing availability of video highlights from numerous online sports resources, such highlights became increasingly stale by the time they would air on Saturday night, so the show shifted its focus to more obscure and specific elements of the game for Cherry to analyse.
General and special interest hockey stories are covered on the show. During the final broadcast of the 2017–18 NHL regular season, Coach's Corner was devoted to the Humboldt Broncos bus crash, which Cherry described as a "national nightmare".
Cherry reviews the segment after it airs, and once again at home, making minor complaints to Broderick about the production.
Cherry has become famous for the suits he wears during Coach's Corner. The suits are tailored at The Coop in northern Toronto, which assumed the role following the death of Cherry's longtime tailor. Cherry selects the material at Fabricland, which is then styled at The Coop, then sent to a factory for tailoring. Up to five yards of material are used for each suit to ensure that elements align properly.
In April 2017, Toronto Life published an article rating that season's suits "from least to most offensive". Among them was a jacket he wore for April 22, 2017 broadcast that many likened to bloodspatter. He apologized during an interview the next day, saying that he had read social media postings stating it was symbolic of Cherry "murdering the English language", and referring to him as Dexter. During an interview on The Morning Show in December 2018, he stated that there were several suits he regretted wearing, but the "blood spray" suit was the most memorable. Entertainment Tonight Canada published a list of Cherry's most memorable suits in February 2019.
During a November 2018 broadcast, Hockey Night in Canada conducted a Retro Jacket auction to raise funds for Hockey Fights Cancer. One of Cherry's blazers was auctioned for $23,550, and one worn by MacLean was auctioned for $17,941.
Cherry has used the show to promote rule changes. For example, he campaigned for no-touch icing in order to reduce injuries caused as a result of players colliding at the end boards when chasing the puck. When the rule was implemented, he criticized referees who improperly called the rule. He also campaigned for modifications to the protective equipment players wear to make it cause less injuries, rapping a hard plastic elbow pad on the table on air to make his point.
He often targets his messages to children, and proposes changes to children's hockey, such as requiring children's hockey leagues to use smaller pucks instead of those used by adults. He stated that young children have trouble handling the 6-ounce (170 g) NHL regulation-sized pucks. On the show, he may preface comments to children with "You kids" or "You young kids"; for example, in a November 2014 show, he stated "I'm going to show you kids, you young goalies, how to act and how not to act" in a segment showing clips of NHL goalies.
During the first intermission of game 2 of the 2018 Stanley Cup Finals between the Washington Capitals and Vegas Golden Knights, MacLean invited NHL Commissioner Gary Bettman, who was standing nearby, to participate in the segment. Cherry had stated that the league should expand to Quebec City, and that there has never been another rivalry in any sport like that between the Montreal Canadiens and the Quebec Nordiques. Bettman stated that Cherry's "popularity just went up in Quebec".
Cherry's strong opinions have at times led to repercussions, including several attempts by the CBC to fire him. In the early 1980s, as a result of his inability to pronounce names and for "butchering the language", CBC executives were prepared to fire him, but refrained when Mellanby told them he would quit if Cherry was fired. Columnists have referred to him as a troglodyte and a misogynist for the views he expresses on the show. In 2004, the CBC tested running Coach's Corner on a seven-second delay after he made "inappropriate and reprehensible personal" statements on January 24, 2004 broadcast. He has stated that National Hockey League rule changes to limit fighting in the game, particularly the instigator rule, were made because "nerds don't want fighting"; he states the lack of protection by enforcers of star players is why there is an increasing prevalence of injuries to the latter, and wants enforcers in the game so that star players such as Connor McDavid do not have to fight.
He often uses Coach's Corner to express some of his right-wing conservative views and Canadian nationalism, and pays tribute to Canadian law enforcement and the military. He has also endorsed conservative political candidates, and has made many references to "left-wing pinkos". In 2003, the hosts devoted an entire show to discussing the federal government's decision to refrain from participating in the 2003 invasion of Iraq and the Iraq War led by the United States. The annual broadcast preceding or on Remembrance Day includes a video clip of Cherry walking in a "war cemetery in France that's full of Canadian soldiers".
Pat Hickey, writing for the Montreal Gazette in 2014, stated that Coach's Corner is not the appropriate forum to honour the military or to discuss politics. In a February 2018 broadcast, Cherry stated that people who believe climate change are "cuckaloos", eliciting a response from Catherine McKenna, the federal Minister of Environment and Climate Change. In a broadcast in 2008, he had referred to environmentalist David Suzuki as a "left-wing kook".
Some of his proclamations on the show have been criticized for insulting Quebecois and European players, some of whom he has regarded as "soft". He has stated that Americans are ruining the National Hockey League. The segment has also been criticized for being a dominant presence on Hockey Night in Canada, and for focusing primarily on issues of interest to Cherry.
In a 2011 article in Maisonneuve, Mike Spry stated that Coach's Corner is "a caricature of sports commentary", describing it as a comedy and parody that is better suited to Saturday Night Live. He also called for Cherry and MacLean to be fired.
In popular culture
The album Supporting Caste by the Canadian punk rock band Propagandhi includes the song "Dear Coach's Corner", in which the singer directs questions to MacLean, asking why his niece should be subjected to requests to adhere to a collective will. It also refers to Cherry as "A strange and bitter fruit, that sad old man beside you".
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- "Cobourg dog seen around the world". Northumberland News. Cobourg, Ontario. January 23, 2010. Retrieved April 28, 2019.
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- Warmington, Joe (April 23, 2017). "Don Cherry admits suit on Coach's Corner was a fashion crime". Toronto Sun. Retrieved March 8, 2019.
- Frisk, Adam (December 4, 2018). "Don Cherry says he regrets wearing this suit on 'Coach's Corner'". Global News. Retrieved March 11, 2019.
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- "Hockey Night in Canada blazer auction raises over $127,000". Sportsnet. November 29, 2018. Retrieved March 11, 2019.
- Campbell, Ken (January 24, 2017). "Don Cherry sets sights on his own colleague in latest embarrassing rant". The Hockey News. Retrieved March 11, 2019.
- Pack, Joe (January 21, 2017). "Coach's Corner: Youth hockey players should use small pucks". Sportsnet. Retrieved March 11, 2019.
- Matisz, John (November 15, 2014). "Cherry Pickin' – Grapes says Miller's deflecting blame". Toronto Sun. Retrieved March 20, 2019.
- "Don Cherry puts Gary Bettman on the spot about Quebec City expansion". CBC News. The Canadian Press. May 30, 2018. Retrieved March 11, 2019.
- "CBC puts Cherry on 7-second delay". CBC News. February 6, 2004. Retrieved March 11, 2019.
- Simmons, Jeff (February 28, 2015). "Coach's Corner: Nerds don't want fighting". Sportsnet. Retrieved March 20, 2019.
- Vlessing, Etan (December 9, 2010). "Don Cherry attacks "left-wing" kooks". Reuters. Retrieved March 11, 2019.
- Kalvapalle, Rahul (February 3, 2018). "Don Cherry says people who believe in climate change are 'cuckaloos'". Global News. Retrieved March 20, 2019.
- Spry, Mike (October 7, 2011). "Why the CBC needs to fire Don Cherry (and Ron MacLean)". Maisonneuve. Retrieved March 11, 2019.
- Stinson, Scott (October 13, 2014). "Scott Stinson: Rogers' Saturday NHL telecast shows the hit CBC took". Postmedia News. Retrieved March 11, 2019.
- Vlessing, Etan (August 29, 2007). "Pay TV checks in with Gemini noms". The Hollywood Reporter. Associated Press. Retrieved March 11, 2019.
- "Dear Coaches Corner". Genius. Retrieved March 11, 2019.
- "Don Cherry Twitter: 'CoachsCornerCBC' Is Hockey Night In Canada Host's Twitter Account". HuffPost. The Canadian Press. March 2, 2012. Retrieved April 28, 2019.